Mediabistro
Digital Content Strategist Health and Wellness Start-Up
Mediabistro, San Jose, California, United States, 95199
Job Summary
We are seeking a strategic and creative Digital Content Strategist to lead the development and execution of a cross-platform content strategy at the intersection of biohacking, health optimization, and cutting-edge medical technology. This is a high-impact role for someone who thrives in fast-paced, early-stage environments and is passionate about translating complex health science into engaging, high-converting content.
You will be joining at the ground floor of a health innovation venture focused on next-generation health monitoring and digital wellness. The core technology explores real-time, implantable sensor systems that enable smart disease detection, intelligent treatment pathways, and highly personalized care through biofeedback, AI, and precision diagnostics.
Benefits
Competitive salary ($90K - $130K)
Fully remote work with flexible hours
Opportunity to work on cutting-edge AI-driven medical technologies
Health, dental, and vision insurance
Responsibilities
Editorial Calendar Management : Build and manage a forward-looking content calendar; coordinate execution across design, copy, and production teams.
Performance Optimization : Track KPIs and performance metrics; run ongoing tests to refine formats, timing, and storytelling hooks for both short-form (Reels / TikTok) and long-form (YouTube / podcast) content.
Trend Translation : Stay on top of the latest trends in biohacking, fitness, wearable health tech, and digital health; translate insights into actionable and engaging content ideas.
Narrative Development : Collaborate with founders, creatives, and medical advisors to craft compelling narratives that simplify scientific innovation for a health-conscious audience.
Funnel Strategy : Support audience funnel strategy, including lead magnets, course launches, newsletters, and affiliate campaign integrations.
Scientific Accuracy : Work with advisors and subject-matter experts to ensure the content is not only engaging but also accurate, credible, and rooted in evidence-based science.
Requirements
3+ years of experience in content strategy, brand storytelling, or social media growth for a wellness, health tech, or DTC startup.
Deep personal interest in health optimization, performance science, or making incremental changes to one's body, diet, and lifestyle to improve overall health and well-being.
Experience writing scripts for platforms, particularly short-form video and long-form educational content.
Experience using analytical tools like Notion, Google Analytics, Later, Buffer, or Hypefury.
Bonus: Working knowledge of SEO and/or YouTube SEO, basic video editing tools (CapCut, Premiere, etc.), Kajabi, Substack, or similar platforms.
Candidates must share their portfolio or examples of brands and campaigns they have helped grow.
Post
Josie Crudo
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