Equinix
Senior Manager, Product Marketing (Infrastructure)
Equinix, Dallas, Texas, United States, 75215
Who are we?
Equinix is the world's digital infrastructure company, operating over 260data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying. A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions.We embrace diversity in thought and contribution and are committed to providingan equitable work environment that is foundational to our core values as a company and is vital to our success.
Job Summary
Reporting to the Senior Director of Product Marketing, the Senior Manager, Product Marketing (Infrastructure) is a strategic individual contributor responsible for driving go-to-market success for core infrastructure services, including colocation, xScale, Network Edge, and Managed Solutions. This role complements a broader infrastructure marketing team. The ideal candidate excels at shaping messaging, leading cross-functional workstreams, and influencing adoption across a diverse and complex portfolio of initiatives. This role is best suited for a product marketer with demonstrated experience in infrastructure, platform services, or hybrid multicloud technologies who thrives on translating technical capabilities into customer value.
Responsibilities
Lead the development and evolution of differentiated positioning, messaging, and narratives across one or more core infrastructure product segments
Define and evolve the value proposition across infrastructure offerings, ensuring alignment with market needs, platform strategy, and competitive differentiation
Drive integrated go-to-market plans for new product launches, feature releases, and market expansions
Drive the evolution and execution of the product roadmap in partnership with Product, Campaigns, Sales Enablement, Analyst Relations, and Channel teams to support cross-functional program execution
Develop compelling sales collateral, thought leadership content, customer presentations, and executive briefings
Lead or co-lead cross-portfolio initiatives (e.g., AI infrastructure readiness, industry solutions, platform bundling)
Gather and synthesize market, customer, and competitive insights to inform strategy and content priorities
Support executive stakeholder communication and influence strategic roadmap planning
Core Competencies
Strategic Thinking: Ability to connect product capabilities to buyer needs within the broader platform narrative
Cross-Functional Leadership: Proven ability to influence without authority across diverse teams and global functions
Platform Storytelling: Strong capability to articulate how infrastructure services deliver scalable, hybrid-ready, and AI-enabling outcomes
Executional Excellence: Attention to detail with a focus on high-quality deliverables
Commercial Acumen: Understands both the business and market levers that drive revenue growth and partner adoption
Specific Skills
Messaging & Positioning: Deep experience in crafting differentiated B2B narratives for infrastructure or platform offerings
Operational understanding of buyer journey stages from awareness to retention
Sales Enablement: Adept at translating technical detail into business value assets that resonate with field teams and enterprise buyer personas. Program Management: Demonstrated success in leading go-to-market programs and launches
Research & Insight: Capable of distilling market and buyer insights into actionable strategies
Content Strategy: Proven proficiency and comfortable developing content roadmaps aligned to global campaign priorities
Qualifications
Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
8-12 years of experience in product marketing, solutions marketing, or GTM roles in data center, infrastructure, or cloud technology sectors
Demonstrated success in lead high-impact marketing programs across multiple product lines and geographies
Domain Expertise
Colocation & xScale: Strong grasp of data center value propositions including space, power, connectivity, sustainability, and scale
Network Edge & Virtual Infrastructure: Understanding of VNF marketplaces, edge platforms, and hybrid multicloud enablement
Managed Solutions: Familiarity with turnkey infrastructure offers, managed services bundles, and go-to-market models
AI-Ready Infrastructure: Awareness of how Equinix infrastructure supports AI workloads through power density, interconnection, and ecosystem proximity
Platform Integration: Understanding of how individual infrastructure services integrate with the broader Equinix platform and with cloud providers, networks, and partners
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
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Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying. A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions.We embrace diversity in thought and contribution and are committed to providingan equitable work environment that is foundational to our core values as a company and is vital to our success.
Job Summary
Reporting to the Senior Director of Product Marketing, the Senior Manager, Product Marketing (Infrastructure) is a strategic individual contributor responsible for driving go-to-market success for core infrastructure services, including colocation, xScale, Network Edge, and Managed Solutions. This role complements a broader infrastructure marketing team. The ideal candidate excels at shaping messaging, leading cross-functional workstreams, and influencing adoption across a diverse and complex portfolio of initiatives. This role is best suited for a product marketer with demonstrated experience in infrastructure, platform services, or hybrid multicloud technologies who thrives on translating technical capabilities into customer value.
Responsibilities
Lead the development and evolution of differentiated positioning, messaging, and narratives across one or more core infrastructure product segments
Define and evolve the value proposition across infrastructure offerings, ensuring alignment with market needs, platform strategy, and competitive differentiation
Drive integrated go-to-market plans for new product launches, feature releases, and market expansions
Drive the evolution and execution of the product roadmap in partnership with Product, Campaigns, Sales Enablement, Analyst Relations, and Channel teams to support cross-functional program execution
Develop compelling sales collateral, thought leadership content, customer presentations, and executive briefings
Lead or co-lead cross-portfolio initiatives (e.g., AI infrastructure readiness, industry solutions, platform bundling)
Gather and synthesize market, customer, and competitive insights to inform strategy and content priorities
Support executive stakeholder communication and influence strategic roadmap planning
Core Competencies
Strategic Thinking: Ability to connect product capabilities to buyer needs within the broader platform narrative
Cross-Functional Leadership: Proven ability to influence without authority across diverse teams and global functions
Platform Storytelling: Strong capability to articulate how infrastructure services deliver scalable, hybrid-ready, and AI-enabling outcomes
Executional Excellence: Attention to detail with a focus on high-quality deliverables
Commercial Acumen: Understands both the business and market levers that drive revenue growth and partner adoption
Specific Skills
Messaging & Positioning: Deep experience in crafting differentiated B2B narratives for infrastructure or platform offerings
Operational understanding of buyer journey stages from awareness to retention
Sales Enablement: Adept at translating technical detail into business value assets that resonate with field teams and enterprise buyer personas. Program Management: Demonstrated success in leading go-to-market programs and launches
Research & Insight: Capable of distilling market and buyer insights into actionable strategies
Content Strategy: Proven proficiency and comfortable developing content roadmaps aligned to global campaign priorities
Qualifications
Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
8-12 years of experience in product marketing, solutions marketing, or GTM roles in data center, infrastructure, or cloud technology sectors
Demonstrated success in lead high-impact marketing programs across multiple product lines and geographies
Domain Expertise
Colocation & xScale: Strong grasp of data center value propositions including space, power, connectivity, sustainability, and scale
Network Edge & Virtual Infrastructure: Understanding of VNF marketplaces, edge platforms, and hybrid multicloud enablement
Managed Solutions: Familiarity with turnkey infrastructure offers, managed services bundles, and go-to-market models
AI-Ready Infrastructure: Awareness of how Equinix infrastructure supports AI workloads through power density, interconnection, and ecosystem proximity
Platform Integration: Understanding of how individual infrastructure services integrate with the broader Equinix platform and with cloud providers, networks, and partners
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
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