Collectors Universe
Growth & Retention Senior Product Marketing Manager
Collectors Universe, Los Angeles, California, United States, 90079
Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade authenticate vault and sell millions of record-setting collectibles all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. Were always on the lookout for talented people to join our growing team.
Our services span collectible coins trading cards Funko Pops! video games event tickets autographs and memorabilia. Our subsidiaries include PSA PCGS SGC WATA and Card Ladder.
Since our founding in 1986 we have graded and authenticated millions of items. We employ more than 1900 people across our headquarters in Santa Ana and offices in Jersey City Tokyo Shanghai Hong Kong Toronto Guadalajara Dallas and Paris.
We are seeking a dynamic customer-obsessed Growth & Retention Senior Product Marketing Manager to lead strategy positioning and go-to-market execution across two of our most critical verticals : PSA Retail Grading and our loyalty program the Collectors Club subscription business. This leader will drive awareness adoption and growth for these product linesowning end-to-end product marketing from shaping roadmaps and developing messaging to campaign strategy creative execution and performance measurement.
Youll work hand-in-hand with the Business Product Creative Analytics Customer Insights and cross-functional partners to ensure successful launches and continued engagement delivering meaningful value to our customers. The right candidate combines strategic ownership with a hands-on approach influencing both product and business strategy through actionable insights in a highly collaborative environment. This role is perfect for someone ready to step into more strategic ownership while still rolling up their sleeves to execute.
Youll report to the Senior Director of Customer Insights and Strategy and work from our Santa Ana office. Remote or hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.
What Youll Do :
Strategy & Positioning
Lead and execute comprehensive go-to-market strategies for PSA Retail Grading and Collectors Club driving awareness adoption and sustained growth.
Partner closely with Product Research and Analytics to develop and optimize product positioning and messaging for target customer segments.
Interpret customer research internal data and user insights to shape product decisions and go-to-market tactics.
Develop quarterly and annual plans setting strategic OKRs that align with broader business objectives.
Build and iterate strategies to drive user engagement and product usage across highly segmented and diverse audiences.
Campaign Strategy & Execution
Own campaign strategy development and execution from concept to launch for new features programs and offers across multiple channels.
Partner with CRM Social Paid Media and Creative teams to craft compelling customer journeys messaging and visual narratives.
Manage the creative process and ensure high-quality output aligned with brand standards and business objectives.
Lead campaign recaps analyzes effectiveness and glean actionable learnings for future initiatives.
Insights Measurement & Optimization
Collaborate with GMs Data Customer Insights and Product teams to define and monitor success metrics continually measuring and optimizing campaign performance.
Analyze marketing performance and product engagement using data-driven insights identifying new opportunities to improve efficiency conversion and user retention.
Leverage ongoing customer feedback and market insights to inform future GTM strategies product enhancements and repositioning efforts.
Cross-Functional Leadership
Present go-to-market strategies results and learnings to senior leadership articulating impact and next steps.
Influence decision-making among Product Brand and business teams advocating for customer needs and commercial priorities.
Foster a culture of collaboration building consensus and alignment across teams for key product and marketing initiatives.
Who You Are :
Bachelors degree in Marketing Business or a related field.
68 years of experience in product marketing in a consumer facing role. Customer loyalty experience is a plus.
Strong storyteller who can translate complex product features into clear compelling customer benefits across multiple channels.
Self-starter who can independently manage priorities make informed decisions and take full ownership of projects from idea to execution.
Excellent communicator both written and verbal - able to craft clear narratives and influence stakeholders at all levels from product managers to executives.
Collaborative partner who thrives in cross-functional environments and has experience working closely with Product Research Design CRM and Brand teams.
Comfortable in ambiguity and thrives in a fast-paced evolving environment where you can drive clarity and alignment.
Experience in or passion for the collectibles space is a plus.
Salary Range :
The salary range for this position is $150000-$180000. Actual compensation on this range varies based on a variety of non-discriminatory factors including location job level experience and skill set. This role may be eligible for bonuses commissions or other forms of compensation please ask your recruiter for details. Reasons To Join Us : Health Insurance :
All full-time employees are eligible to enroll in Medical Dental and Vision Additional Benefits :
Full-time employees are eligible for fertility commuter and educational assistance benefits 401(K) Matching Plan : We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals Vacation :
All salaried employees are eligible for flexible time-off Holiday Pay :
All regular full-time employees are eligible for ten company paid holidays Employee Discounts :
Employees receive discounts on select grading services for approved submissions Flexible Hours :
Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs Fun Working Environment : Our team members are invited to participate in celebrations holiday events and team building activities LI-Remote Collectors uses e-Verify to validate your ability to work legally in the United States. We are aware that there are instances where individuals are receiving job offers that fraudulently allege to be from Collectors or one of our business units. This type of fraud can be carried out through false websites through fake e-mails claiming to be from the company or through social media. We never ask for personal information such as your bank account Social Security numbers or National IDs nor do we send or request payments for the purchase of business-related equipment. If you suspect fraud please reach out to We are committed to equal employment opportunity regardless of race color ethnicity ancestry religion national origin gender sex gender identity or expression sexual orientation age citizenship marital or parental status disability veteran status or other class protected by applicable law. We believe that a team that represents a variety of backgrounds perspectives and skills will better service the diverse community of collectors we support. If you require an accommodation to apply or interview with us due to a disability or special need please email . U.S. residents :
for disclosures relating to personal information we collect during the employment application and recruitment process please see our Privacy Notice for U.S. Applicants . If you are based in California you can read information for California residents here . Required Experience : Manager Key Skills Conveyancing Paralegal,Fireworks,Logistics,Clinical,Avionics Employment Type :
Full-Time Experience :
years Vacancy :
1 Monthly Salary Salary : 150000 - 180000
#J-18808-Ljbffr
The salary range for this position is $150000-$180000. Actual compensation on this range varies based on a variety of non-discriminatory factors including location job level experience and skill set. This role may be eligible for bonuses commissions or other forms of compensation please ask your recruiter for details. Reasons To Join Us : Health Insurance :
All full-time employees are eligible to enroll in Medical Dental and Vision Additional Benefits :
Full-time employees are eligible for fertility commuter and educational assistance benefits 401(K) Matching Plan : We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals Vacation :
All salaried employees are eligible for flexible time-off Holiday Pay :
All regular full-time employees are eligible for ten company paid holidays Employee Discounts :
Employees receive discounts on select grading services for approved submissions Flexible Hours :
Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs Fun Working Environment : Our team members are invited to participate in celebrations holiday events and team building activities LI-Remote Collectors uses e-Verify to validate your ability to work legally in the United States. We are aware that there are instances where individuals are receiving job offers that fraudulently allege to be from Collectors or one of our business units. This type of fraud can be carried out through false websites through fake e-mails claiming to be from the company or through social media. We never ask for personal information such as your bank account Social Security numbers or National IDs nor do we send or request payments for the purchase of business-related equipment. If you suspect fraud please reach out to We are committed to equal employment opportunity regardless of race color ethnicity ancestry religion national origin gender sex gender identity or expression sexual orientation age citizenship marital or parental status disability veteran status or other class protected by applicable law. We believe that a team that represents a variety of backgrounds perspectives and skills will better service the diverse community of collectors we support. If you require an accommodation to apply or interview with us due to a disability or special need please email . U.S. residents :
for disclosures relating to personal information we collect during the employment application and recruitment process please see our Privacy Notice for U.S. Applicants . If you are based in California you can read information for California residents here . Required Experience : Manager Key Skills Conveyancing Paralegal,Fireworks,Logistics,Clinical,Avionics Employment Type :
Full-Time Experience :
years Vacancy :
1 Monthly Salary Salary : 150000 - 180000
#J-18808-Ljbffr