Dick's Sporting Goods
Personalization Strategist
Dick's Sporting Goods, Coraopolis, Pennsylvania, United States, 15108
Personalization Strategist
At DICK'S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. The Personalization Strategist is a subject matter expert for the athlete experience within addressable channels (Email/Push/SMS) with collaboration across teams to support the full omni experience. This role will partner with Marketing Analytics, eCommerce Personalization and Technology partners to identify where the athlete experience is lacking, develop strategic recommendations for improvement, test until success is proven and scale to all qualifying athletes. This is an exciting opportunity for you to dive into the mind of the athlete so we can better understand how to build meaningful omni experiences for them. Job Duties & Responsibilities: Gather data and insights to understand the landscape and trends in the sporting goods and omni-channel retail industry Analyze internal athlete data in partnership with Athlete Analytics team to ensure test ideas are aligned with strategic business objectives and will deliver the best omnichannel athlete experience Following test completion, collaborate with Marketing Analytics to draw insights that will educate continued testing or scaling Write test briefs to outline hypothesis, desired Athlete experience, creative needs, project timelines, test design, and KPIs Collaborate with pod members to define level of effort for each teammate to execute and overall feasibility of test Own and manage agendas throughout the sprint, stay in consistent communication with pod members and collaborate with teams outside the pod to ensure personalized experiences launch on time For successful tests, create scaling brief defining tools, processes and steps needed to automate to the full qualifying audience Build and maintain strong working relationships with Data Science, Marketing Analytics, eCommerce Personalization, Category Planning, Loyalty, and Marketing Tech teams to identify gaps in the athlete experience and opportunities for improvement Collaborate closely with Technology partners to have a strong understanding of the current MarTech stack as well as the features to be available on their roadmap Utilize knowledge of available tools and features to build personalized experiences that can be scaled if successful Remain up to date on all concurrently running tests and the launch of new addressable channels, site and app features that could impact test feasibility and measurement Qualifications: Bachelor's Degree 3-5 years experience Process design (preferred) User-centered design training or experience (preferred) Familiarity with enterprise reporting tools such as INTERA, Tableau etc. are a plus Mastery of the MS Office suite of products (i.e. PowerPoint and Excel) Experience with personalization and testing platforms (Certona, Movable Ink, etc) is a plus Comfort with managing marketing campaigns, A/B testing practices, measurement methodology Familiarity with database structures and capabilities (preferred) Experience with JIRA, Workfront, other project management tools/reports Foundational understanding of Agile processes Ability to manipulate and analyze large data sets and draw insight. Confidence with data, ability to communicate insights, and drive decision-making Qualitative research capabilities and analysis (market, consumer etc.) Proactive with an ownership mindset Ability to identify & gain buy in from partners on high value opportunities Ability to communicate effectively in written, verbal and in presentations Keen intellectual curiosity and passion for continuous improvement Ability to effectively partner across the enterprise and establish and maintain strong partnerships High collaboration with Personalization pod members and builds partnerships with key teams outside of the pod
At DICK'S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. The Personalization Strategist is a subject matter expert for the athlete experience within addressable channels (Email/Push/SMS) with collaboration across teams to support the full omni experience. This role will partner with Marketing Analytics, eCommerce Personalization and Technology partners to identify where the athlete experience is lacking, develop strategic recommendations for improvement, test until success is proven and scale to all qualifying athletes. This is an exciting opportunity for you to dive into the mind of the athlete so we can better understand how to build meaningful omni experiences for them. Job Duties & Responsibilities: Gather data and insights to understand the landscape and trends in the sporting goods and omni-channel retail industry Analyze internal athlete data in partnership with Athlete Analytics team to ensure test ideas are aligned with strategic business objectives and will deliver the best omnichannel athlete experience Following test completion, collaborate with Marketing Analytics to draw insights that will educate continued testing or scaling Write test briefs to outline hypothesis, desired Athlete experience, creative needs, project timelines, test design, and KPIs Collaborate with pod members to define level of effort for each teammate to execute and overall feasibility of test Own and manage agendas throughout the sprint, stay in consistent communication with pod members and collaborate with teams outside the pod to ensure personalized experiences launch on time For successful tests, create scaling brief defining tools, processes and steps needed to automate to the full qualifying audience Build and maintain strong working relationships with Data Science, Marketing Analytics, eCommerce Personalization, Category Planning, Loyalty, and Marketing Tech teams to identify gaps in the athlete experience and opportunities for improvement Collaborate closely with Technology partners to have a strong understanding of the current MarTech stack as well as the features to be available on their roadmap Utilize knowledge of available tools and features to build personalized experiences that can be scaled if successful Remain up to date on all concurrently running tests and the launch of new addressable channels, site and app features that could impact test feasibility and measurement Qualifications: Bachelor's Degree 3-5 years experience Process design (preferred) User-centered design training or experience (preferred) Familiarity with enterprise reporting tools such as INTERA, Tableau etc. are a plus Mastery of the MS Office suite of products (i.e. PowerPoint and Excel) Experience with personalization and testing platforms (Certona, Movable Ink, etc) is a plus Comfort with managing marketing campaigns, A/B testing practices, measurement methodology Familiarity with database structures and capabilities (preferred) Experience with JIRA, Workfront, other project management tools/reports Foundational understanding of Agile processes Ability to manipulate and analyze large data sets and draw insight. Confidence with data, ability to communicate insights, and drive decision-making Qualitative research capabilities and analysis (market, consumer etc.) Proactive with an ownership mindset Ability to identify & gain buy in from partners on high value opportunities Ability to communicate effectively in written, verbal and in presentations Keen intellectual curiosity and passion for continuous improvement Ability to effectively partner across the enterprise and establish and maintain strong partnerships High collaboration with Personalization pod members and builds partnerships with key teams outside of the pod