NYC Staffing
Publicis Groupe Opportunity
Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the worlds largest communications groups. With staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. Publicis Groupe is organized across four Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe. Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences. The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow. The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment. Responsibilities
Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy Work across multiple teams on client specific projects Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences Build frameworks that capture campaign performance, inform optimizations and impact future plans Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI Construct and execute test and learn measurement and consumer research roadmaps tied to business goals Evaluate new and current data partners and new approaches for highest quality results Work in partnership with client research, insights and analytics team; have deep knowledge of clients business goals and challenges Proactively educate internal and external clients on research, tools, technology, and approaches Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results Merge quantitative and qualitative insights into cohesive story to drive marketing strategy Communicate opportunities, learnings, and recommendations Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results Help answer client questions, create client-ready presentations and present at client meetings Develop research approaches to address complex research and measurement challenges Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation Qualifications
Bachelors degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights 3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling) Experience with statistical software packages, especially SAS and SPSS, strongly preferred Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research) Demonstrated ability to work with large data sets Experience with visualization tools such as Tableau, GoodData, Datorama is a plus Strong verbal and written communication skills Excellent Microsoft Office skills; PowerPoint and advanced Excel Ability to work independently and in a team setting while effectively managing priorities Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements Work Your World Program encouraging employees to work from anywhere Compensation Range: $87,210 - $137,195. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the worlds largest communications groups. With staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. Publicis Groupe is organized across four Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe. Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences. The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow. The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment. Responsibilities
Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy Work across multiple teams on client specific projects Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences Build frameworks that capture campaign performance, inform optimizations and impact future plans Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI Construct and execute test and learn measurement and consumer research roadmaps tied to business goals Evaluate new and current data partners and new approaches for highest quality results Work in partnership with client research, insights and analytics team; have deep knowledge of clients business goals and challenges Proactively educate internal and external clients on research, tools, technology, and approaches Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results Merge quantitative and qualitative insights into cohesive story to drive marketing strategy Communicate opportunities, learnings, and recommendations Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results Help answer client questions, create client-ready presentations and present at client meetings Develop research approaches to address complex research and measurement challenges Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation Qualifications
Bachelors degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights 3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/insight Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling) Experience with statistical software packages, especially SAS and SPSS, strongly preferred Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research) Demonstrated ability to work with large data sets Experience with visualization tools such as Tableau, GoodData, Datorama is a plus Strong verbal and written communication skills Excellent Microsoft Office skills; PowerPoint and advanced Excel Ability to work independently and in a team setting while effectively managing priorities Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements Work Your World Program encouraging employees to work from anywhere Compensation Range: $87,210 - $137,195. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.