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B&H Photo Video

Search Engine Optimization Specialist

B&H Photo Video, New York, New York, us, 10261

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Get AI-powered advice on this job and more exclusive features. This range is provided by B&H Photo Video. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range

$90,000.00/yr - $110,000.00/yr Direct message the job poster from B&H Photo Video The SEO Expert is responsible for maximizing search engine rankings for B&H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry. Develop a viable/robust SEO strategy based on SEO best practices and data analytics Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc) Prioritize projects, initiatives and areas of focus based on data analysis Conduct keyword research for individual projects Track and provide regular status reports on ranking positions Request appropriate content and/or refresh existing content to support Search engine ranking needs Request additions and/or modifications to existing category and/or landing pages Develop and implement link building and interlinking strategies Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices Specific Knowledge, Skills and Abilities: Strong analytic skills, high attention to detail and accuracy Ability to prioritize, multi-task and work with multiple teams on a variety of projects Ability to effectively interact with all levels of end users and technical resources Strong project management and communication skills Energetic and self-motivated Preferred Education, Experience and Licenses: In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM Seniority level

Seniority level

Mid-Senior level Employment type

Employment type

Full-time Job function

Job function

Marketing and Analyst Industries

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New York, NY $78,720.00-$131,160.00 2 weeks ago Port Washington, NY $60,000.00-$75,000.00 1 week ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr