Bully Pulpit International
Senior Director, Creator Engagement
Bully Pulpit International, New York, New York, United States, 10001
Senior Director Of Creator Partnerships
Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation and social impact. A growing firm, we sit on both coasts and between and connecting Silicon Valley technology, Madison Avenue creative, Washington policy and real people. The impact you will make This senior leadership role will drive creator strategies + partnerships that shift key audiences' attitudes and behaviors through deep understanding of pop and digital culture, subcultures and fandoms. We are seeking a Senior Director to evolve offerings, scale capabilities, and run paid creator programs across a diverse client portfolio spanning public affairs, nonprofit and advocacy campaigns, and electoral politics. While this leader will sit on the Paid Media team, they will work across the agency's clients building working cross-functionally with Strategic Communications, Marketing, and Culture Change teams to deliver integrated, effective, and authentic creator partnerships spanning short-form video, integrations, events and more. Salary range - 160,000 - $175,000 BPI follows a hybrid work schedule with the expectation to work from an office at least 3 days a week. This role can be based out of New York, Chicago, SF, DC or LA. What day to day looks like Strategic leadership & cultural vision Shape the agency's overall creator engagement strategy, aligning it with client priorities and cultural trends Develop and execute comprehensive go-to-market, culture-rooted partnership strategies that align with client objectives and break through with harder-to-reach audiences Help clients and internal teams understand how the creator ecosystem works and why parasocial trust, authenticity, and relevance matter more than just reach Identify emerging platforms, creators, trends, and cultural moments that can be activated for client campaigns Educate clients and colleagues on the evolving creator landscape and the strategic relevance of parasocial trust, authenticity, and cultural legitimacy Program design & execution Design and scale creator programs and partnerships that are measurable, mission-aligned, and emotionally resonant Build integrated campaigns that combine creator engagement, strategic content co-creation, and narrative storytelling Oversee day-to-day execution of creator programs, including identification, relationship development, negotiation, contracting, content strategy, and performance tracking Steward relationships across a tiered ecosystem of creators (from micro-influencers to celebrities) Be able to identify creators for both one-off campaigns and long-term partnerships that grow over time Create frameworks for cultural impact measurement, including opinion shift, narrative traction, and behavior change, as well as exploring integration with BPI's current tech stack Understand the latest trends in digital platforms and social subcultures and know how to activate them through organic and paid strategies Integrated collaboration Foster a collaborative culture that values creativity, experimentation, and continuous improvement Advise Creative teams to develop story-first content that feels authentic to both creator voice and campaign goals Leverage insights to guide creator selection, message testing, and audience relevance Support Client Services in pitching, reporting, and building client relationships rooted in cultural fluency and strategic value
Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. BPI specializes in public affairs, corporate reputation and social impact. A growing firm, we sit on both coasts and between and connecting Silicon Valley technology, Madison Avenue creative, Washington policy and real people. The impact you will make This senior leadership role will drive creator strategies + partnerships that shift key audiences' attitudes and behaviors through deep understanding of pop and digital culture, subcultures and fandoms. We are seeking a Senior Director to evolve offerings, scale capabilities, and run paid creator programs across a diverse client portfolio spanning public affairs, nonprofit and advocacy campaigns, and electoral politics. While this leader will sit on the Paid Media team, they will work across the agency's clients building working cross-functionally with Strategic Communications, Marketing, and Culture Change teams to deliver integrated, effective, and authentic creator partnerships spanning short-form video, integrations, events and more. Salary range - 160,000 - $175,000 BPI follows a hybrid work schedule with the expectation to work from an office at least 3 days a week. This role can be based out of New York, Chicago, SF, DC or LA. What day to day looks like Strategic leadership & cultural vision Shape the agency's overall creator engagement strategy, aligning it with client priorities and cultural trends Develop and execute comprehensive go-to-market, culture-rooted partnership strategies that align with client objectives and break through with harder-to-reach audiences Help clients and internal teams understand how the creator ecosystem works and why parasocial trust, authenticity, and relevance matter more than just reach Identify emerging platforms, creators, trends, and cultural moments that can be activated for client campaigns Educate clients and colleagues on the evolving creator landscape and the strategic relevance of parasocial trust, authenticity, and cultural legitimacy Program design & execution Design and scale creator programs and partnerships that are measurable, mission-aligned, and emotionally resonant Build integrated campaigns that combine creator engagement, strategic content co-creation, and narrative storytelling Oversee day-to-day execution of creator programs, including identification, relationship development, negotiation, contracting, content strategy, and performance tracking Steward relationships across a tiered ecosystem of creators (from micro-influencers to celebrities) Be able to identify creators for both one-off campaigns and long-term partnerships that grow over time Create frameworks for cultural impact measurement, including opinion shift, narrative traction, and behavior change, as well as exploring integration with BPI's current tech stack Understand the latest trends in digital platforms and social subcultures and know how to activate them through organic and paid strategies Integrated collaboration Foster a collaborative culture that values creativity, experimentation, and continuous improvement Advise Creative teams to develop story-first content that feels authentic to both creator voice and campaign goals Leverage insights to guide creator selection, message testing, and audience relevance Support Client Services in pitching, reporting, and building client relationships rooted in cultural fluency and strategic value