Milani Cosmetics
Senior Integrated Marketing Manager
Milani Cosmetics, Culver City, California, United States, 90232
Senior Integrated Marketing Manager
Milani, the Los Angeles-based market leading color cosmetics brand, was founded over 20 years ago, with the passionate belief that everyone should have the opportunity to own and enjoy luxury beauty. To this day, Milani continues to innovate for and with its diverse community of #MilaniMakers and relentlessly tests the limits of what's available at affordable prices. Milani delivers high-end yet accessible luxury while championing inclusivity, self-expression, and experimentation through makeup. Milani Cosmetics. Luxury that's born inclusive, not exclusive. Reporting to the VP, Marketing the Senior Integrated Marketing Manager will partner closely with the Senior Marketing Manager, Brand & Product and the Influencer/Owned Social Marketing Manager to plan, execute, and optimize omni?channel campaigns that bring Milani's brand purpose to life. You'll be the connective engine between creative, paid media, PR, retail/trade marketing, social content, and influencer initiatives to ensure unified storytelling and maximum impact. Responsibilities: Campaign Strategy & Execution:
Plan and lead integrated, 360 marketing campaigns around product launches, seasonal brand moments and core franchise/product re-support initiativesspanning retail, social, PR, events, paid media, and experiential while partnering cross-functionally to ensure consistency across in-store and online activations. Cross?Functional Collaboration:
Work with internal and external stakeholderssocial, creative, media, sales/trade, e?commerce, influencer teamsto align on campaign roadmaps, asset requirements, timelines, and KPIs. Go?to?Market Planning:
Execute GTM playbooks including promotional calendars, retailer support plans, hero moments, planogram adaptations, and training toolkits. In-Store Communication & Merchandising:
Translate core product benefits, campaign messaging, and brand tentpole moments into compelling in-store creativeincluding endcaps, shelf signage, PDPs and other retail displays. Ensure consistency across digital and physical. Measurement & Optimization:
Develop and manage campaign scorecards with meaningful KPIs. Analyze performance across channels; assess consumer sentiment, retailer feedback, social listening, and sales data to deliver actionable insights and post?camp recaps. Consumer & Market Research:
Track beauty trends, cultural/cultural marketplace shifts, category competitors, and consumer behavior data to inform activation strategies and white space opportunities. Budget & Vendor Management:
Manage campaign budgets, external agencies, media partners and PR/experiential vendors to optimize ROI and on-time delivery.
Milani, the Los Angeles-based market leading color cosmetics brand, was founded over 20 years ago, with the passionate belief that everyone should have the opportunity to own and enjoy luxury beauty. To this day, Milani continues to innovate for and with its diverse community of #MilaniMakers and relentlessly tests the limits of what's available at affordable prices. Milani delivers high-end yet accessible luxury while championing inclusivity, self-expression, and experimentation through makeup. Milani Cosmetics. Luxury that's born inclusive, not exclusive. Reporting to the VP, Marketing the Senior Integrated Marketing Manager will partner closely with the Senior Marketing Manager, Brand & Product and the Influencer/Owned Social Marketing Manager to plan, execute, and optimize omni?channel campaigns that bring Milani's brand purpose to life. You'll be the connective engine between creative, paid media, PR, retail/trade marketing, social content, and influencer initiatives to ensure unified storytelling and maximum impact. Responsibilities: Campaign Strategy & Execution:
Plan and lead integrated, 360 marketing campaigns around product launches, seasonal brand moments and core franchise/product re-support initiativesspanning retail, social, PR, events, paid media, and experiential while partnering cross-functionally to ensure consistency across in-store and online activations. Cross?Functional Collaboration:
Work with internal and external stakeholderssocial, creative, media, sales/trade, e?commerce, influencer teamsto align on campaign roadmaps, asset requirements, timelines, and KPIs. Go?to?Market Planning:
Execute GTM playbooks including promotional calendars, retailer support plans, hero moments, planogram adaptations, and training toolkits. In-Store Communication & Merchandising:
Translate core product benefits, campaign messaging, and brand tentpole moments into compelling in-store creativeincluding endcaps, shelf signage, PDPs and other retail displays. Ensure consistency across digital and physical. Measurement & Optimization:
Develop and manage campaign scorecards with meaningful KPIs. Analyze performance across channels; assess consumer sentiment, retailer feedback, social listening, and sales data to deliver actionable insights and post?camp recaps. Consumer & Market Research:
Track beauty trends, cultural/cultural marketplace shifts, category competitors, and consumer behavior data to inform activation strategies and white space opportunities. Budget & Vendor Management:
Manage campaign budgets, external agencies, media partners and PR/experiential vendors to optimize ROI and on-time delivery.