Rush
Location:
Chicago, Illinois
Business Unit:
Rush Medical Center
Hospital:
Rush University Medical Center
Department:
RUSH Mrktg Strategy-RUSH Univ
Work Type:
Full Time (Total FTE between 0.9 and 1.0)
Shift: Shift 1
Work Schedule:
8 Hr (9:00:00 AM - 5:00:00 PM)
Rush offers exceptional rewards and benefits learn more at our
Rush benefits page (https://www.rush.edu/rush-careers/employee-benefits).
Pay Range:
$61,068 - $99.403 per year Rush salaries are determined by many factors including, but not limited to, education, job-related experience and skills, as well as internal equity and industry specific market data. The pay range for each role reflects Rush's anticipated wage or salary reasonably expected to be offered for the position. Offers may vary depending on the circumstances of each case.
Summary: As a member of the marketing communications team, the content strategist provides editorial services to support Rush's strategic priorities and marketing goals. The content strategist is responsible for planning and producing high-quality content that aligns with Rush's strategic marketing goals and plans. The content strategist will be a talented multitasker who simultaneously works on multiple projects, including the website, content marketing, newsletters, marketing collateral and advertising. As a valuable member of the content and digital strategy team, the content strategist works closely and collaboratively with all of the marketing and communications teams - including marketing strategy, design, production, internal communications and media relations - as well as clinical and nonclinical colleagues across the Rush system. The content strategist must exemplify Rush University System for Health's mission, vision and values; act in accordance with Rush policies and procedures; and embody a commitment Rush's continued growth.
Required Job Qualifications: • Bachelor's degree required; preferably in English, journalism, marketing or a related field. • Three or more years of writing experience, preferably in marketing communications. • Excellent writing, editing and proofreading skills. • Experience working collaboratively with other professionals to complete projects in a timely manner. • Excellent interpersonal skills. • Must be comfortable interviewing people at all levels of the organization, including senior leadership. • Strong analytical, organizational, problem-solving and critical-thinking skills. • Ability to work with clients and internal colleagues to promote content strategy that aligns with business goals and user needs. • Ability to convey complex ideas in creative, easy-to-understand ways. • Ability to work independently and as part of multifunctional teams.
Preferred Job Qualifications: • Health care experience a plus.
Responsibilities: Content Strategy • Envision and plan enhancements for websites in collaboration with others in marketing and communications and with stakeholders throughout the institution. • Provide vision and strategy to align content with Rush's business goals and user needs. • Help clinical stakeholders (internal clients) determine their communication goals. • Provide guidance about the most effective content approach that balances stakeholders' goals with the audience's needs. • Use data to support strategic content recommendations and the best channels for distributing content. • Serve as the content strategy lead for clinical service lines and other stakeholder groups, as assigned. • Manage all aspects of the content lifecycle: planning, research, writing, production, distribution and measurement Marketing Copy Production • Write and edit creative and compelling digital and print content for different audiences that supports Rush's overall content and communications strategies. • Write and edit digital content optimized for organic search (SEO) that follows best practices for digital content. • Generate ideas for new content that aligns with overall content, marketing and social media plans. • Interview sources and conduct research, as needed. • Carefully collect and process source feedback or approvals, as needed. • Promote and support brand and editorial standards. • Edit content to ensure all copy and messaging is on-brand and consistent in terms of style, voice and tone. • Review and edit colleagues' copy and accept edits and other feedback from colleagues as part of a collaborative effort to produce consistent, high-quality content.
Publication and Project Management • Serve as project manager and/or editor for digital and print publications. • Coordinate photo or video shoots as needed, and work with graphic designers and other members of the marketing team. • As needed, communicate feedback to freelance writers assigned to various projects.
Interdepartmental support • Work efficiently and effectively with members of the department across communications functions, sharing copy, source interviews, etc. • As a member of the marketing communications team, assist on other department projects as requested.
Rush is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Chicago, Illinois
Business Unit:
Rush Medical Center
Hospital:
Rush University Medical Center
Department:
RUSH Mrktg Strategy-RUSH Univ
Work Type:
Full Time (Total FTE between 0.9 and 1.0)
Shift: Shift 1
Work Schedule:
8 Hr (9:00:00 AM - 5:00:00 PM)
Rush offers exceptional rewards and benefits learn more at our
Rush benefits page (https://www.rush.edu/rush-careers/employee-benefits).
Pay Range:
$61,068 - $99.403 per year Rush salaries are determined by many factors including, but not limited to, education, job-related experience and skills, as well as internal equity and industry specific market data. The pay range for each role reflects Rush's anticipated wage or salary reasonably expected to be offered for the position. Offers may vary depending on the circumstances of each case.
Summary: As a member of the marketing communications team, the content strategist provides editorial services to support Rush's strategic priorities and marketing goals. The content strategist is responsible for planning and producing high-quality content that aligns with Rush's strategic marketing goals and plans. The content strategist will be a talented multitasker who simultaneously works on multiple projects, including the website, content marketing, newsletters, marketing collateral and advertising. As a valuable member of the content and digital strategy team, the content strategist works closely and collaboratively with all of the marketing and communications teams - including marketing strategy, design, production, internal communications and media relations - as well as clinical and nonclinical colleagues across the Rush system. The content strategist must exemplify Rush University System for Health's mission, vision and values; act in accordance with Rush policies and procedures; and embody a commitment Rush's continued growth.
Required Job Qualifications: • Bachelor's degree required; preferably in English, journalism, marketing or a related field. • Three or more years of writing experience, preferably in marketing communications. • Excellent writing, editing and proofreading skills. • Experience working collaboratively with other professionals to complete projects in a timely manner. • Excellent interpersonal skills. • Must be comfortable interviewing people at all levels of the organization, including senior leadership. • Strong analytical, organizational, problem-solving and critical-thinking skills. • Ability to work with clients and internal colleagues to promote content strategy that aligns with business goals and user needs. • Ability to convey complex ideas in creative, easy-to-understand ways. • Ability to work independently and as part of multifunctional teams.
Preferred Job Qualifications: • Health care experience a plus.
Responsibilities: Content Strategy • Envision and plan enhancements for websites in collaboration with others in marketing and communications and with stakeholders throughout the institution. • Provide vision and strategy to align content with Rush's business goals and user needs. • Help clinical stakeholders (internal clients) determine their communication goals. • Provide guidance about the most effective content approach that balances stakeholders' goals with the audience's needs. • Use data to support strategic content recommendations and the best channels for distributing content. • Serve as the content strategy lead for clinical service lines and other stakeholder groups, as assigned. • Manage all aspects of the content lifecycle: planning, research, writing, production, distribution and measurement Marketing Copy Production • Write and edit creative and compelling digital and print content for different audiences that supports Rush's overall content and communications strategies. • Write and edit digital content optimized for organic search (SEO) that follows best practices for digital content. • Generate ideas for new content that aligns with overall content, marketing and social media plans. • Interview sources and conduct research, as needed. • Carefully collect and process source feedback or approvals, as needed. • Promote and support brand and editorial standards. • Edit content to ensure all copy and messaging is on-brand and consistent in terms of style, voice and tone. • Review and edit colleagues' copy and accept edits and other feedback from colleagues as part of a collaborative effort to produce consistent, high-quality content.
Publication and Project Management • Serve as project manager and/or editor for digital and print publications. • Coordinate photo or video shoots as needed, and work with graphic designers and other members of the marketing team. • As needed, communicate feedback to freelance writers assigned to various projects.
Interdepartmental support • Work efficiently and effectively with members of the department across communications functions, sharing copy, source interviews, etc. • As a member of the marketing communications team, assist on other department projects as requested.
Rush is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.