F5
Regional Channel Marketing Manager, East
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. The Regional Channel Marketing Manager, East is a key individual contributor role responsible for developing and executing regional partner marketing strategies that drive pipeline growth and strengthen partner relationships across Eastern North America. This role is focused exclusively on F5's regional channel partners, collaborating closely with regional channel sales leadership to ensure marketing activities align with local go-to-market (GTM) priorities and field needs. The ideal candidate is a self-starter who thrives in a fast-paced environment, can translate sales objectives into actionable marketing plans, and is passionate about driving measurable impact through partner marketing. Key Responsibilities:
Regional Partner Marketing Execution: Plan, execute, and optimize integrated marketing campaigns in collaboration with Channel Account Managers (CAMs) and regional channel partners. Align marketing programs with regional sales strategies to accelerate pipeline and generate partner-sourced opportunities. Develop customized partner engagement strategies that foster loyalty and increase F5 solution adoption. Field Alignment & Collaboration: Work closely with the Channel Sales team in the Eastern region, including CAMs, SEs, and field sellers, to ensure marketing activities reflect priorities and drive business outcomes. Act as the marketing point of contact for regional partners, building strong relationships and serving as a trusted advisor on demand generation best practices. Campaign & Program Management: Manage end-to-end execution of regional partner campaigns, including event sponsorships, digital initiatives, content syndication, and lead generation programs. Customize marketing assets and messaging for local use cases and partner needs. Track campaign performance, report on ROI, and adjust tactics based on data and feedback. Cross-Functional Collaboration: Collaborate closely with Field Marketing Managers to design and execute robust integrated marketing programs that align to key segments across North America, ensuring unified messaging and maximum impact across field and channel. Partner with Corporate Marketing, Industry Marketing, and Brand to localize and amplify campaigns that support regional partner needs and market dynamics. Performance & Reporting: Establish KPIs for channel marketing initiatives and report on performance against pipeline and partner engagement goals. Conduct post-campaign reviews to capture insights, optimize channel marketing plans, and share best practices. Qualifications:
Bachelors degree in Marketing, Business, or a related field. 58 years of B2B marketing experience, preferably in the technology or cybersecurity space. Proven success in partner or field marketing roles with a regional focus. Strong project management skills with the ability to prioritize, multitask, and meet deadlines. Excellent collaboration and communication skills, with a proactive and partner-first mindset. Experience with Salesforce, marketing automation platforms, and partner marketing tools is preferred.
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. The Regional Channel Marketing Manager, East is a key individual contributor role responsible for developing and executing regional partner marketing strategies that drive pipeline growth and strengthen partner relationships across Eastern North America. This role is focused exclusively on F5's regional channel partners, collaborating closely with regional channel sales leadership to ensure marketing activities align with local go-to-market (GTM) priorities and field needs. The ideal candidate is a self-starter who thrives in a fast-paced environment, can translate sales objectives into actionable marketing plans, and is passionate about driving measurable impact through partner marketing. Key Responsibilities:
Regional Partner Marketing Execution: Plan, execute, and optimize integrated marketing campaigns in collaboration with Channel Account Managers (CAMs) and regional channel partners. Align marketing programs with regional sales strategies to accelerate pipeline and generate partner-sourced opportunities. Develop customized partner engagement strategies that foster loyalty and increase F5 solution adoption. Field Alignment & Collaboration: Work closely with the Channel Sales team in the Eastern region, including CAMs, SEs, and field sellers, to ensure marketing activities reflect priorities and drive business outcomes. Act as the marketing point of contact for regional partners, building strong relationships and serving as a trusted advisor on demand generation best practices. Campaign & Program Management: Manage end-to-end execution of regional partner campaigns, including event sponsorships, digital initiatives, content syndication, and lead generation programs. Customize marketing assets and messaging for local use cases and partner needs. Track campaign performance, report on ROI, and adjust tactics based on data and feedback. Cross-Functional Collaboration: Collaborate closely with Field Marketing Managers to design and execute robust integrated marketing programs that align to key segments across North America, ensuring unified messaging and maximum impact across field and channel. Partner with Corporate Marketing, Industry Marketing, and Brand to localize and amplify campaigns that support regional partner needs and market dynamics. Performance & Reporting: Establish KPIs for channel marketing initiatives and report on performance against pipeline and partner engagement goals. Conduct post-campaign reviews to capture insights, optimize channel marketing plans, and share best practices. Qualifications:
Bachelors degree in Marketing, Business, or a related field. 58 years of B2B marketing experience, preferably in the technology or cybersecurity space. Proven success in partner or field marketing roles with a regional focus. Strong project management skills with the ability to prioritize, multitask, and meet deadlines. Excellent collaboration and communication skills, with a proactive and partner-first mindset. Experience with Salesforce, marketing automation platforms, and partner marketing tools is preferred.