NYC Staffing
Director, Product Strategy - Roasted Coffee (New York, NY)
NYC Staffing, New York, New York, United States, 10001
Strategic Leader For Roasted Coffee Product Portfolio
La Colombe is hiring a strategic leader to own the roasted coffee product portfolio. This role will lead innovation, performance tracking, and cross-channel alignment for roasted formats, ensuring La Colombe's offerings remain best-in-class across retail, caf, and e-commerce. Responsibilities
Portfolio Ownership: Lead strategy and execution for all roasted coffee product including packaging updates and sales support Innovation Leadership: Develop and manage the innovation pipeline for roasted formats, from concept to launch Channel Coordination: Ensure alignment across all channels (retail, caf, e-commerce) for product launches, pricing, and positioning Performance Analysis: Track and analyze product performance, using insights to refine strategy and drive growth Cross-Functional Collaboration: Partner with R&D, marketing, sales, and operations to bring products to market effectively Partner on Go-to-Market Strategy: Partner with each of the business unit leads on go to market while developing clear, concise, and compelling product positioning and messaging tailored to specific customer segments Pricing: Own and develop pricing that is cohesive across all channels Sales Enablement: Equip the sales team with the tools and resources they need to effectively sell the product, including sales decks, training materials, and competitive intelligence Performance Metrics: Monitor and analyze the performance of the various products. Use data and KPIs to adjust strategies and optimize future offerings Customer Advocacy: Build and foster relationships with customers to enhance product offerings and roadmap Requirements
Bachelor's degree in Business, Marketing, or related field. 8-10 years of experience in product strategy or brand management, preferably in CPG or within the caf space Strong understanding of coffee or beverage categories a plus. Excellent project management and communication skills. About Us
La Colombe is a leading coffee roaster in pursuit of excellent coffee for all since its inception in 1994. Through ethical trade with growers, advocating for equity, and empowering their communities, La Colombe continues to be a pioneer and raises the standards for outstanding quality coffee. The brand is known for providing beloved signature blends, exceptional single-origin coffees, and the world's first-ever textured canned cold latte. La Colombe operates 32 cafs across Philadelphia, New York, Chicago, Boston, Los Angeles, Austin, and Washington, D.C. La Colombe's celebrated coffees are also available in cafs, hotels, restaurants and retailers worldwide. In 2023, La Colombe was acquired by Chobani, a next-generation food and beverage company on a mission to make nutritious food accessible to all.
La Colombe is hiring a strategic leader to own the roasted coffee product portfolio. This role will lead innovation, performance tracking, and cross-channel alignment for roasted formats, ensuring La Colombe's offerings remain best-in-class across retail, caf, and e-commerce. Responsibilities
Portfolio Ownership: Lead strategy and execution for all roasted coffee product including packaging updates and sales support Innovation Leadership: Develop and manage the innovation pipeline for roasted formats, from concept to launch Channel Coordination: Ensure alignment across all channels (retail, caf, e-commerce) for product launches, pricing, and positioning Performance Analysis: Track and analyze product performance, using insights to refine strategy and drive growth Cross-Functional Collaboration: Partner with R&D, marketing, sales, and operations to bring products to market effectively Partner on Go-to-Market Strategy: Partner with each of the business unit leads on go to market while developing clear, concise, and compelling product positioning and messaging tailored to specific customer segments Pricing: Own and develop pricing that is cohesive across all channels Sales Enablement: Equip the sales team with the tools and resources they need to effectively sell the product, including sales decks, training materials, and competitive intelligence Performance Metrics: Monitor and analyze the performance of the various products. Use data and KPIs to adjust strategies and optimize future offerings Customer Advocacy: Build and foster relationships with customers to enhance product offerings and roadmap Requirements
Bachelor's degree in Business, Marketing, or related field. 8-10 years of experience in product strategy or brand management, preferably in CPG or within the caf space Strong understanding of coffee or beverage categories a plus. Excellent project management and communication skills. About Us
La Colombe is a leading coffee roaster in pursuit of excellent coffee for all since its inception in 1994. Through ethical trade with growers, advocating for equity, and empowering their communities, La Colombe continues to be a pioneer and raises the standards for outstanding quality coffee. The brand is known for providing beloved signature blends, exceptional single-origin coffees, and the world's first-ever textured canned cold latte. La Colombe operates 32 cafs across Philadelphia, New York, Chicago, Boston, Los Angeles, Austin, and Washington, D.C. La Colombe's celebrated coffees are also available in cafs, hotels, restaurants and retailers worldwide. In 2023, La Colombe was acquired by Chobani, a next-generation food and beverage company on a mission to make nutritious food accessible to all.