Cracker Barrel Old Country Store
Senior CRM and Loyalty Analyst
Cracker Barrel Old Country Store, Chattanooga, Tennessee, United States, 37402
Senior CRM And Loyalty Analyst
Is responsible for leading and supporting integrated marketing campaigns with audience creation, delivery, and performance analysis. This individual will support key traffic-driving and marketing optimization efforts across all Cracker Barrel activation platforms. Independently build and execute campaign segmentation and support email, SMS, app, and paid media campaigns within the team's tools and platforms. Collaborate with Loyalty, CRM, Digital, and Paid Media teams to develop audience and campaign strategies that drive Omni channel purchase behavior. Adjust targeting and segmentation as required to deliver results and identify and leverage additional or non-standard data attributes for segmentation. Create standardized reports, dashboards, and data visualizations of audiences and campaigns performance within and across channels using direct queries to Snowflake and business intelligence tools such as Tableau and PowerBI. Collaborate with Sr Digital Marketing Analyst to develop key campaign and audience insights and present them to stakeholders to support future marketing activation plans. Effectively work with the cross-functional marketing team to understand goals, key targets, and messaging and collaborate on strategies. Bachelor's degree in Analytics, Math, Finance, Statistics, Engineering, Marketing, or equivalent related experience. 3+ years of experience working within cloud data warehouses customer data. 3+ years of experience with audience segmentation, activation, and reporting of email, SMS, and app campaigns. Required: Intermediate SQL experience (advanced SQL skills preferred); Python experience in a plus. Proficiency in business intelligence tools such as Tableau, PowerBI, and Looker. Willingness and ability to quickly learn new marketing and analytics technology related to audiences, activations, and marketing performance. A critical thinker with the aptitude to isolate and troubleshoot technical issues related to dataflow. Excellent analytical and time management skills. Ability to identify and resolve problems creatively. Strong attention to detail and QA. Strong communication skills and the ability to translate data into actionable plans. Passionate about continuous improvement. Courteous, can do personality. Work independently, but also able to foster teamwork and collaboration. Proven ability to set and meet goals and deadlines. Competitive Annual Salary | Annual Bonus Opportunities Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program Business Resource Groups | Tuition Reimbursement | Professional Development 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program 35% Discount on Cracker Barrel Food and Retail items
Is responsible for leading and supporting integrated marketing campaigns with audience creation, delivery, and performance analysis. This individual will support key traffic-driving and marketing optimization efforts across all Cracker Barrel activation platforms. Independently build and execute campaign segmentation and support email, SMS, app, and paid media campaigns within the team's tools and platforms. Collaborate with Loyalty, CRM, Digital, and Paid Media teams to develop audience and campaign strategies that drive Omni channel purchase behavior. Adjust targeting and segmentation as required to deliver results and identify and leverage additional or non-standard data attributes for segmentation. Create standardized reports, dashboards, and data visualizations of audiences and campaigns performance within and across channels using direct queries to Snowflake and business intelligence tools such as Tableau and PowerBI. Collaborate with Sr Digital Marketing Analyst to develop key campaign and audience insights and present them to stakeholders to support future marketing activation plans. Effectively work with the cross-functional marketing team to understand goals, key targets, and messaging and collaborate on strategies. Bachelor's degree in Analytics, Math, Finance, Statistics, Engineering, Marketing, or equivalent related experience. 3+ years of experience working within cloud data warehouses customer data. 3+ years of experience with audience segmentation, activation, and reporting of email, SMS, and app campaigns. Required: Intermediate SQL experience (advanced SQL skills preferred); Python experience in a plus. Proficiency in business intelligence tools such as Tableau, PowerBI, and Looker. Willingness and ability to quickly learn new marketing and analytics technology related to audiences, activations, and marketing performance. A critical thinker with the aptitude to isolate and troubleshoot technical issues related to dataflow. Excellent analytical and time management skills. Ability to identify and resolve problems creatively. Strong attention to detail and QA. Strong communication skills and the ability to translate data into actionable plans. Passionate about continuous improvement. Courteous, can do personality. Work independently, but also able to foster teamwork and collaboration. Proven ability to set and meet goals and deadlines. Competitive Annual Salary | Annual Bonus Opportunities Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program Business Resource Groups | Tuition Reimbursement | Professional Development 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program 35% Discount on Cracker Barrel Food and Retail items