Four Seasons Hotels
Commercial Director (Director Of Sales & Marketing)
About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. About Four Seasons Resort and Residences Los Cabos at Costa Palmas:
Four Seasons Resort and Residences Los Cabos, at Costa Palmas, located in LA RIBERA, will be part of the exclusive Costa Palmas resort community, which will also include a private marina and a members-only beach and yacht club, all situated along a two-mile stretch of pristine white sand and the warm, swimmable waters of the Sea of Cortez. Los Cabos has long been a favorite destination for luxury travelers and is a natural fit for Four Seasons as we expand our presence in Mexico. We look forward to welcoming our guests from around the world to experience Four Seasons' legendary quality and service while discovering the richness and beauty of Baja's eastern cape with a variety of activities including swimming, snorkeling, sportfishing, golf and desert adventures. What You Will Do: Sales & Revenue Strategy:
Develop and execute strategies to achieve revenue targets across rooms, events, and ancillary services. Monitor current and future market trends to proactively adjust commercial plans and optimize performance. Direct individual and group sales activity, ensuring an optimal business mix across transient, leisure, group, MICE segments. Lead major sales efforts with Director of Sales, and support the sales team in high-value negotiations. Commercial & Brand Positioning:
Oversee the development of integrated marketing plans, including digital, Public Relations, social media, promotional and paid media strategies. The ability to understand the different needs of market segments and implement strategies/programs as appropriate to maximize profitability. Develop and implement the Annual Commercial Plan. Prepare, monitor and control the annual advertising and business promotion (A&BP) budget. Ensure brand consistency in all internal and external communications, including third-party and corporate materials. Represent the resort in trade shows, events, and industry forums to enhance visibility and market presence when required. Review and monitor competitive hotels to formulate recommendations on product and service enhancements to remain competitive. Identify sources of business available to the hotel and establish priority marketing opportunities in the solicitation of that business. Leadership & Team Development:
Lead, train, and mentor the Commercial team, setting clear KPIs and conducting regular performance evaluations. Sales Operations & Performance Management:
Establish and monitor annual sales goals, budgets, and incentive plans. Coordinate departmental action plans, sales trips, promotions, and special events. Co-ordinate sales activities with WSOs. Manage inventory control, pricing strategy, and availability for guest rooms and event space. Review and resolve booking conflicts, cancellations, or client issues, ensuring optimal service and profitability. Develop and approve travel schedules and budgets. Determine staffing requirements, sales deployment, areas of responsibility and manage the performance of assigned staff according to their respective job descriptions. Client Relations & Account Management:
Maintain strong relationships with key clients and accounts. Provide "one-up" sales assistance for all key accounts. Ensure high service standards and personalized communication throughout the sales process. Promote guest loyalty and generate repeat business through proactive engagement and follow-up. Business Intelligence & Reporting:
Analyze sales data (C360, RevFinder, Adobe Analytics, etc.), competitor activity, and customer behavior to inform strategic decisions. Provide accurate forecasts and performance reports to senior leadership. Contribute to budgeting, revenue forecasting, and long-term business planning. Internal Collaboration & Communication:
Coordinate with operations, revenue, and front office teams to ensure alignment of sales and reservations strategies with guest experience and operational capabilities. Conduct regular interdepartmental meetings to optimize communication and planning for booked business. Systems & Process Optimization:
Utilize and oversee CRM and sales systems (e.g., Delphi, PMS) to support sales activity and reporting. Implement and maintain automated processes for tracking, reservations, and client relationship management. Implement systems to ensure Commercial programs achieve projected results. Financial Oversight & Business Integration:
Assist in the preparation and control of the Commercial budget. Ensure departmental cost efficiency, including management of direct selling costs. Align commercial activities with broader resort business goals and operational strategies. What You Bring: Bachelor's degree in Hospitality, Marketing, Business, or related field. Master's degree is a plus. Minimum 7 years of progressive sales experience in luxury hospitality, with at least 3 years in a leadership role. Requires strong revenue and budget management skills. Proven track record of success in driving revenue and team performance. Experience working in a remote or destination resort setting preferred. Strong knowledge of digital marketing, OTA platforms, and CRM systems. Excellent communication, negotiation, and interpersonal skills. Willingness to live and work on-site in a remote location or work remotely in the United States (West Coast or similar time zone) and travel to Los Cabos for work when required. English: Advanced level (spoken and written). Must be able to effectively interact with international guests, draft professional emails and reports, and actively participate in work-related meetings conducted in English. Spanish is a plus but not required. What We Offer: Compensation:
Highly competitive salaries as well as an annual incentive plan for managerial roles at Department Head level Transport:
Shuttle service from San Lucas and San Jose del Cabo to the resort Uniforms:
Complimentary Dry Cleaning for Employee Uniforms Training & Development:
In-house training workshops for line and management employees Recognition:
Employee Service Awards as well as Employee of the Month & Employee of the Year Awards Service Culture:
Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews and industry awards. Our greatest asset, and the key to our success, is our people. We believe that each of us needs a sense of dignity, pride, and satisfaction in what we do.
About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. About Four Seasons Resort and Residences Los Cabos at Costa Palmas:
Four Seasons Resort and Residences Los Cabos, at Costa Palmas, located in LA RIBERA, will be part of the exclusive Costa Palmas resort community, which will also include a private marina and a members-only beach and yacht club, all situated along a two-mile stretch of pristine white sand and the warm, swimmable waters of the Sea of Cortez. Los Cabos has long been a favorite destination for luxury travelers and is a natural fit for Four Seasons as we expand our presence in Mexico. We look forward to welcoming our guests from around the world to experience Four Seasons' legendary quality and service while discovering the richness and beauty of Baja's eastern cape with a variety of activities including swimming, snorkeling, sportfishing, golf and desert adventures. What You Will Do: Sales & Revenue Strategy:
Develop and execute strategies to achieve revenue targets across rooms, events, and ancillary services. Monitor current and future market trends to proactively adjust commercial plans and optimize performance. Direct individual and group sales activity, ensuring an optimal business mix across transient, leisure, group, MICE segments. Lead major sales efforts with Director of Sales, and support the sales team in high-value negotiations. Commercial & Brand Positioning:
Oversee the development of integrated marketing plans, including digital, Public Relations, social media, promotional and paid media strategies. The ability to understand the different needs of market segments and implement strategies/programs as appropriate to maximize profitability. Develop and implement the Annual Commercial Plan. Prepare, monitor and control the annual advertising and business promotion (A&BP) budget. Ensure brand consistency in all internal and external communications, including third-party and corporate materials. Represent the resort in trade shows, events, and industry forums to enhance visibility and market presence when required. Review and monitor competitive hotels to formulate recommendations on product and service enhancements to remain competitive. Identify sources of business available to the hotel and establish priority marketing opportunities in the solicitation of that business. Leadership & Team Development:
Lead, train, and mentor the Commercial team, setting clear KPIs and conducting regular performance evaluations. Sales Operations & Performance Management:
Establish and monitor annual sales goals, budgets, and incentive plans. Coordinate departmental action plans, sales trips, promotions, and special events. Co-ordinate sales activities with WSOs. Manage inventory control, pricing strategy, and availability for guest rooms and event space. Review and resolve booking conflicts, cancellations, or client issues, ensuring optimal service and profitability. Develop and approve travel schedules and budgets. Determine staffing requirements, sales deployment, areas of responsibility and manage the performance of assigned staff according to their respective job descriptions. Client Relations & Account Management:
Maintain strong relationships with key clients and accounts. Provide "one-up" sales assistance for all key accounts. Ensure high service standards and personalized communication throughout the sales process. Promote guest loyalty and generate repeat business through proactive engagement and follow-up. Business Intelligence & Reporting:
Analyze sales data (C360, RevFinder, Adobe Analytics, etc.), competitor activity, and customer behavior to inform strategic decisions. Provide accurate forecasts and performance reports to senior leadership. Contribute to budgeting, revenue forecasting, and long-term business planning. Internal Collaboration & Communication:
Coordinate with operations, revenue, and front office teams to ensure alignment of sales and reservations strategies with guest experience and operational capabilities. Conduct regular interdepartmental meetings to optimize communication and planning for booked business. Systems & Process Optimization:
Utilize and oversee CRM and sales systems (e.g., Delphi, PMS) to support sales activity and reporting. Implement and maintain automated processes for tracking, reservations, and client relationship management. Implement systems to ensure Commercial programs achieve projected results. Financial Oversight & Business Integration:
Assist in the preparation and control of the Commercial budget. Ensure departmental cost efficiency, including management of direct selling costs. Align commercial activities with broader resort business goals and operational strategies. What You Bring: Bachelor's degree in Hospitality, Marketing, Business, or related field. Master's degree is a plus. Minimum 7 years of progressive sales experience in luxury hospitality, with at least 3 years in a leadership role. Requires strong revenue and budget management skills. Proven track record of success in driving revenue and team performance. Experience working in a remote or destination resort setting preferred. Strong knowledge of digital marketing, OTA platforms, and CRM systems. Excellent communication, negotiation, and interpersonal skills. Willingness to live and work on-site in a remote location or work remotely in the United States (West Coast or similar time zone) and travel to Los Cabos for work when required. English: Advanced level (spoken and written). Must be able to effectively interact with international guests, draft professional emails and reports, and actively participate in work-related meetings conducted in English. Spanish is a plus but not required. What We Offer: Compensation:
Highly competitive salaries as well as an annual incentive plan for managerial roles at Department Head level Transport:
Shuttle service from San Lucas and San Jose del Cabo to the resort Uniforms:
Complimentary Dry Cleaning for Employee Uniforms Training & Development:
In-house training workshops for line and management employees Recognition:
Employee Service Awards as well as Employee of the Month & Employee of the Year Awards Service Culture:
Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews and industry awards. Our greatest asset, and the key to our success, is our people. We believe that each of us needs a sense of dignity, pride, and satisfaction in what we do.