Vice President, Marketing

We are seeking a Vice President of Marketing / CMO to own and lead our customer acquisition and retention strategies across all DTC channels, including our owned site, Amazon, marketplaces, and social platforms. This is a pivotal leadership role responsible for building and scaling a high-performing team across paid media, organic marketing, creative, CRO, and web development. You will drive strategy, manage a significant marketing budget ($1.5M+ / month), refine attribution modeling, and oversee expansion into new channels—all while aggressively growing revenue and customer loyalty. We value innovation, data-driven decision-making, and a scrappy, entrepreneurial mindset. What You'll Do : Lead full-funnel marketing across paid and organic channels. Build and mentor a top-tier marketing team. Own and optimize KPIs including ROAS, MER, CAC / CLTV, and Contribution Margin. Scale acquisition and retention efforts, testing rapidly and learning continuously. Manage multi-channel campaigns with a focus on both performance and brand growth. Drive analytics, reporting, and attribution strategy. What You Bring : 5+ years in high-growth, DTC-focused marketing leadership roles. Expertise in scaling digital and traditional channels (paid social, search, TV / CTV, affiliate, influencer, direct mail, CRO). Hands-on experience with A / B testing, attribution modeling (MMM / MCA), and performance optimization. Analytical, resourceful, and thrives in a fast-paced, evolving environment. Benefits : Competitive salary + commission Medical, dental, and vision insurance Relocation package (if applicable) If you are a growth-obsessed marketing leader ready to make an immediate impact, we’d love to hear from you. Create a job alert for this search #J-18808-Ljbffr