RAPP
RAPP New York is looking for a Director, Analytics Enablement to join our award-winning Marketing Sciences team.
The information below covers the role requirements, expected candidate experience, and accompanying qualifications. WHO WE ARE:
We are RAPP - world leaders in activating growth with precision and empathy at scale.
As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.
Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
YOUR ROLE:
The Director, Analytics Enablement supports the collection and activation of analytics data across RAPP client projects, providing technical solutions to fulfill measurement and reporting goals. This person will architect, document, implement, and maintain tracking architecture, tag management, conventions, and taxonomies, and martech platforms including analytics and digital media. Additionally, the Director will act as a resident expert on the collection of accurate data through experience in a variety of platforms including ESPs, digital media, web analytics, and tag management systems. At RAPP, Analytics Enablement exists at the intersection between analytics and technology, as a critical capability of our Marketing Sciences division.
YOUR RESPONSIBILITIES:
Directly interfaces with client and partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussions
Authors client-facing business-centric documents including BRDs, Use Cases / User Stories, and Issue Post-Mortems
Co-authors SOWs, scope documentation, and project hours estimates
Conducts limited team management to ensure work is executed according to department-wide best practices and templates, while not incurring organizational risk in a siloed or non-redundant manner
Educates clients and agency colleagues on industry changes relevant to analytics and data privacy
Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources
Authors and maintains campaign naming and URL tagging conventions and taxonomies
Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, SA360, ADH, and Ads), other DSPs, Microsoft Ads, Kenshoo, Facebook Ads, Pinterest Ads, Twitter Ads, LinkedIn Ads, Kochava / Branch MMP, and Salesforce Marketing Cloud
Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized
Authors tracking and tagging implementation documentation for client in-house teams, client/agency partners, and internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposes
Coordinates tag management implementation and validation through platforms such as Google Tag Manager, Ensighten, Adobe Launch, and ObservePoint
Provides comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy
REQUIRED SKILLS:
At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm
An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models
Experience working in support of digital media analytics, in particular working within the various popular platforms (Google Ads, GCM, DV360, Bing, SA360, Kenshoo, Facebook, and Salesforce Marketing Cloud)
Experience utilizing tag management systems, including Google Tag Manager, Adobe DTM/Launch, and Ensighten to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps
Experience administering Google Analytics Universal; Accounts, Properties, and Views, including the creation of Goals, Filters, Custom Dimension/Metrics, and Segments
Experience administering Google Analytics 4
Experience configuring Adobe Analytics Report Suites including Classifications, SAINT, and eVars / sProps
Experience with A/B/multivariate website testing tools including Google Optimize and Adobe Target
Experience with enterprise taxonomy management tools including Claravine
Experience authoring SQL to query, load, transform, and retrieve data from various databases including MS SQL Server, Redshift, and PostgreSQL
Google Analytics Individual Qualification and Adobe Analytics Implementation Certification a plus
Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions a plus
Experience with environments and services including AWS (S3, EC2, Elastic Beanstalk, RDS) and Azure (SQL Database and blob/file storage) a plus
Experience with ETL-as-a-service platforms including Datorama, Fivetran, or Alooma a plus
Innovative Problem-Solving & Commitment : Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape
Presentation & Public Speaking : Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings
Personal Traits : Ability to execute inspiring work with minimal supervision; passionate about problem solving in the areas of marketing, data, analytics, and technology; excellent verbal and written communication skills
Our Hybrid Work Model:
RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visitwww.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $150,000 - $180,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.
"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
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The information below covers the role requirements, expected candidate experience, and accompanying qualifications. WHO WE ARE:
We are RAPP - world leaders in activating growth with precision and empathy at scale.
As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that emphasizes personal well-being.
HOW WE DO IT:
At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.
Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.
YOUR ROLE:
The Director, Analytics Enablement supports the collection and activation of analytics data across RAPP client projects, providing technical solutions to fulfill measurement and reporting goals. This person will architect, document, implement, and maintain tracking architecture, tag management, conventions, and taxonomies, and martech platforms including analytics and digital media. Additionally, the Director will act as a resident expert on the collection of accurate data through experience in a variety of platforms including ESPs, digital media, web analytics, and tag management systems. At RAPP, Analytics Enablement exists at the intersection between analytics and technology, as a critical capability of our Marketing Sciences division.
YOUR RESPONSIBILITIES:
Directly interfaces with client and partner contacts, communicating in a manner to inspire confidence while maintaining detailed documentation following all discussions
Authors client-facing business-centric documents including BRDs, Use Cases / User Stories, and Issue Post-Mortems
Co-authors SOWs, scope documentation, and project hours estimates
Conducts limited team management to ensure work is executed according to department-wide best practices and templates, while not incurring organizational risk in a siloed or non-redundant manner
Educates clients and agency colleagues on industry changes relevant to analytics and data privacy
Performs discovery of client marketing and technology ecosystems, business goals, and personnel resources
Authors and maintains campaign naming and URL tagging conventions and taxonomies
Advises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, SA360, ADH, and Ads), other DSPs, Microsoft Ads, Kenshoo, Facebook Ads, Pinterest Ads, Twitter Ads, LinkedIn Ads, Kochava / Branch MMP, and Salesforce Marketing Cloud
Conceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimized
Authors tracking and tagging implementation documentation for client in-house teams, client/agency partners, and internal development resources, including clear details that can be easily translated into a test plan for tracking QA purposes
Coordinates tag management implementation and validation through platforms such as Google Tag Manager, Ensighten, Adobe Launch, and ObservePoint
Provides comprehensive validation of all tracking implemented across client initiatives to ensure measurement accuracy
REQUIRED SKILLS:
At least 7-10 years of analytics and technology experience, preferably 3+ years with an Advertising, Marketing, Analytics, or Digital Media firm
An understanding of core marketing analytics concepts including impressions, clicks, pageviews, events, sessions, users, conversions, lookback windows, and attribution models
Experience working in support of digital media analytics, in particular working within the various popular platforms (Google Ads, GCM, DV360, Bing, SA360, Kenshoo, Facebook, and Salesforce Marketing Cloud)
Experience utilizing tag management systems, including Google Tag Manager, Adobe DTM/Launch, and Ensighten to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps
Experience administering Google Analytics Universal; Accounts, Properties, and Views, including the creation of Goals, Filters, Custom Dimension/Metrics, and Segments
Experience administering Google Analytics 4
Experience configuring Adobe Analytics Report Suites including Classifications, SAINT, and eVars / sProps
Experience with A/B/multivariate website testing tools including Google Optimize and Adobe Target
Experience with enterprise taxonomy management tools including Claravine
Experience authoring SQL to query, load, transform, and retrieve data from various databases including MS SQL Server, Redshift, and PostgreSQL
Google Analytics Individual Qualification and Adobe Analytics Implementation Certification a plus
Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions a plus
Experience with environments and services including AWS (S3, EC2, Elastic Beanstalk, RDS) and Azure (SQL Database and blob/file storage) a plus
Experience with ETL-as-a-service platforms including Datorama, Fivetran, or Alooma a plus
Innovative Problem-Solving & Commitment : Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape
Presentation & Public Speaking : Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings
Personal Traits : Ability to execute inspiring work with minimal supervision; passionate about problem solving in the areas of marketing, data, analytics, and technology; excellent verbal and written communication skills
Our Hybrid Work Model:
RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visitwww.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $150,000 - $180,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.
"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
#J-18808-Ljbffr