Grocery Outlet
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Sr. Manager - Digital Marketing
role at
Grocery Outlet .
Learn more about the general tasks related to this opportunity below, as well as required skills. Get AI-powered advice on this job and more exclusive features. About Grocery Outlet
Our Mission: Touching lives for the better Our Vision: Touching lives by being the first choice for bargain-minded consumers in the U.S. Our Values & Behaviors: Achievement, Diversity, Entrepreneurship, Family, Fun, Integrity & Service About The Team Our Marketing team’s mission is to use creativity and passion for the Grocery Outlet brand to increase customer trips, grow market share, and contribute to company growth and profitability. Our team is built on innovation and collaboration—allowing us to engage customers and drive sales in a fast-paced environment. Successful members are eager, curious, and use their work ethic, creativity, and attention to detail to identify marketing trends. About The Role The Senior Manager, Digital Marketing is responsible for local store marketing and recruiting new Grocery Outlet Operators. You will develop strategies supporting individual stores, generate leads for AOT recruitment, and collaborate on digital initiatives including Social Media, PPC, SEO, display, video, and other channels. You will work with the Senior Director of Digital Marketing and external vendors to formulate strategy, manage planning, and track performance. Your goal is to drive qualified traffic to Ownagroceryoutlet.com, increasing leads in the AOT pipeline, and establishing KPIs and dashboards for performance monitoring. Responsibilities Include
Define digital marketing strategies and media mix for AOT recruitment Create campaigns and manage leads across SEM, Display, Retargeting, YouTube, Facebook, Monster, CareerBuilder, ZipRecruiter, Indeed, LinkedIn Maintain and develop content promoting the brand and Operator model Set KPIs and reporting formats for digital initiatives Optimize digital campaigns continuously Collaborate with digital and recruitment teams on strategies Create dashboards in Salesforce for reports Stay current on digital trends and monitor competitors Perform other duties as assigned About The Pay
Base Salary Range: $110,000 - $140,000 annually Annual Bonus, Equity, 401(k), Medical/Dental/Vision, and more Final compensation depends on experience and location About You
Bachelor's in Marketing, Digital, or related field 5+ years digital marketing experience 2-5+ years cross-channel automation experience in Salesforce Sales Cloud and Pardot Expertise in SEM, display, social media, SEO Experience with Wordpress or similar CMS B2B or recruitment experience preferred Familiarity with owner/operator business model and applicant tracking systems Proficiency in Google Analytics Creative, strategic, and able to work in a fast-paced environment Knowledge of analytics, data manipulation, HTML preferred Strong communication skills Learn about how we collect, use, and secure your personal information in our privacy policy. Additional Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industry: Retail Referrals increase your chances of interviewing at Grocery Outlet by 2x.
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Sr. Manager - Digital Marketing
role at
Grocery Outlet .
Learn more about the general tasks related to this opportunity below, as well as required skills. Get AI-powered advice on this job and more exclusive features. About Grocery Outlet
Our Mission: Touching lives for the better Our Vision: Touching lives by being the first choice for bargain-minded consumers in the U.S. Our Values & Behaviors: Achievement, Diversity, Entrepreneurship, Family, Fun, Integrity & Service About The Team Our Marketing team’s mission is to use creativity and passion for the Grocery Outlet brand to increase customer trips, grow market share, and contribute to company growth and profitability. Our team is built on innovation and collaboration—allowing us to engage customers and drive sales in a fast-paced environment. Successful members are eager, curious, and use their work ethic, creativity, and attention to detail to identify marketing trends. About The Role The Senior Manager, Digital Marketing is responsible for local store marketing and recruiting new Grocery Outlet Operators. You will develop strategies supporting individual stores, generate leads for AOT recruitment, and collaborate on digital initiatives including Social Media, PPC, SEO, display, video, and other channels. You will work with the Senior Director of Digital Marketing and external vendors to formulate strategy, manage planning, and track performance. Your goal is to drive qualified traffic to Ownagroceryoutlet.com, increasing leads in the AOT pipeline, and establishing KPIs and dashboards for performance monitoring. Responsibilities Include
Define digital marketing strategies and media mix for AOT recruitment Create campaigns and manage leads across SEM, Display, Retargeting, YouTube, Facebook, Monster, CareerBuilder, ZipRecruiter, Indeed, LinkedIn Maintain and develop content promoting the brand and Operator model Set KPIs and reporting formats for digital initiatives Optimize digital campaigns continuously Collaborate with digital and recruitment teams on strategies Create dashboards in Salesforce for reports Stay current on digital trends and monitor competitors Perform other duties as assigned About The Pay
Base Salary Range: $110,000 - $140,000 annually Annual Bonus, Equity, 401(k), Medical/Dental/Vision, and more Final compensation depends on experience and location About You
Bachelor's in Marketing, Digital, or related field 5+ years digital marketing experience 2-5+ years cross-channel automation experience in Salesforce Sales Cloud and Pardot Expertise in SEM, display, social media, SEO Experience with Wordpress or similar CMS B2B or recruitment experience preferred Familiarity with owner/operator business model and applicant tracking systems Proficiency in Google Analytics Creative, strategic, and able to work in a fast-paced environment Knowledge of analytics, data manipulation, HTML preferred Strong communication skills Learn about how we collect, use, and secure your personal information in our privacy policy. Additional Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industry: Retail Referrals increase your chances of interviewing at Grocery Outlet by 2x.
#J-18808-Ljbffr