Associate Director, Data & Platform Solutions Join to apply for the Associate Director, Data & Platform Solutions role at Zenith Company Description Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands. Overview Core Job functions of DPS Team Leverage data and technology to solve business problems, including: Data and Audience strategy across all channels, providing audience insights and recommendations for clients and internal teams. Drive ad tech partnerships, including evaluation, selection, setup, maintenance, roadmap, and project management of ad tech partners. Additional responsibilities include: Digital, Data and Ad Tech Education (trainings, POVs, reference guides) Ad serving (Standard, dynamic, video, display) Attribution (pixels, tracking, measurement, mobile, desktop) Web analytics, app measurement, MTA, cross device, CPDs Data Marketplace (1P, 2P, 3P landscape, best practices) DMPs, on boarders, and infrastructure DSPs Role of platforms and tech (DPS 101) Ad Verification Responsibilities Demonstrate agency knowledge of digital strategies Maintain relationships with audience data partners and internal agency counterparts Guide and drive use of audience data to impact media strategies based on client objectives Stay current with DMP/Programmatic media trends and train staff as needed Create client presentations & provide agency POVs based on data strategy objectives Grow and manage client relationships focused on data & internal agency leads Oversee management of relationships with DMP or similar platforms Define audiences, share data with partners, and track performance reports Present data strategy and drive integration into media plans Manage and develop team members and support their career growth Support and lead signal loss and data privacy initiatives Additional Information Our Publicis Groupe motto “Viva La Différence” emphasizes our strength in diversity and inclusion. We are committed to fostering belonging and creating equitable experiences for all talent. Our benefits include medical, dental, vision, disability, 401K, parental and family care leave, tuition reimbursement, and flexible time off. To request accommodations, contact All information will be kept confidential according to EEO guidelines. Compensation Range: $110,580-$140,000 annually. The actual salary will depend on skills, qualifications, and experience. The application deadline is 6/20/2025. Job Details Seniority level: Not Applicable Employment type: Full-time Job function: Engineering and Information Technology Industries: Advertising Services Referrals increase your chances of interviewing at Zenith by 2x. #J-18808-Ljbffr
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