Senior Vice President, Marketing Strategy

Senior Vice President, Marketing Strategy About the Company A rapidly growing telehealth organization dedicated to transforming healthcare delivery. Industry Hospital & Health Care Type Privately Held About the Role We are on the lookout for a strategic and visionary Senior Vice President of Marketing to lead the creation and implementation of innovative marketing strategies aimed at propelling business growth and enhancing customer acquisition. In this influential role, you will oversee all aspects of our marketing initiatives, ensuring adherence to industry regulations, while simultaneously strengthening our brand presence. Your key responsibilities will include: Developing and executing comprehensive customer acquisition strategies Optimizing conversion rates across all marketing channels Monitoring competitive trends and market dynamics Collaborating with senior leadership to align marketing efforts with business goals Managing and optimizing the marketing budget effectively Leading and mentoring a dynamic marketing team Overseeing digital marketing campaigns, including paid advertising, SEO, and social media To be successful in this role, you should possess: A minimum of 5 years of experience in digital marketing, specifically in Direct to Consumer (DTC) and Direct Response (DR) marketing A proven track record in driving e-commerce revenue and customer acquisition A deep understanding of diverse marketing channels and strategies Strong leadership and team management skills Ability to make data-driven decisions and communicate effectively with stakeholders Proficiency in managing multiple projects with a focus on results Experience in data analysis and performance metrics Capability to create and present insightful reports to senior management Travel Percent Less than 10% Functions Marketing