Business System Analyst

1 week ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Job Summary: We are looking for a Cleveland, OH, or Pittsburgh, PA Job Summary: We are looking for a Business Systems Analyst (BSA) with a strong background in the banking domain , along with hands-on experience in marketing platforms , customer data analysis , and campaign operations . The ideal candidate will act as a bridge between business stakeholders, product teams, and technical teams, helping translate business needs into data-driven and technically feasible solutions. Key Responsibilities: Gather, document, and analyze business and system requirements across marketing, data, and banking workflows Collaborate with stakeholders to define customer journeys, campaign targeting rules, and KPIs Work closely with data engineers, data scientists, and marketing technology teams to implement campaign and analytics solutions Support integration between banking core systems, marketing automation tools (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud), and data platforms Facilitate discussions around data quality, data governance, and customer segmentation strategies Analyze customer behavior, acquisition trends, and engagement metrics using SQL, dashboards, or reporting tools Help design A/B testing strategies and assist in reporting outcomes to business teams Collaborate with compliance and risk teams to ensure adherence to financial regulations in marketing communications (e.g., Reg Z, UDAAP) Participate in Agile ceremonies (standups, backlog grooming, sprint planning) and create user stories and acceptance criteria Required Skills: 5+ years of experience as a BSA in the banking or financial services domain Strong experience working with marketing technologies and platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua) Solid understanding of customer data platforms (CDPs) and data analytics tools (e.g., Google Analytics, Power BI, Tableau) Strong knowledge of SQL for data analysis and validation Hands-on experience working with campaign data, segmentation, and customer targeting Familiarity with banking regulations related to customer communication and data privacy (e.g., GDPR, UDAAP, Reg Z) Experience working in Agile/Scrum environments Excellent communication, stakeholder management, and documentation skills Preferred Qualifications: Experience with digital banking products, customer onboarding, or loyalty programs Understanding of data pipelines and working with data engineering teams Background in marketing performance reporting, ROI analysis, and personalization initiatives Education: Bachelor's degree in Business, Marketing, Information Systems, or a related field MBA or related advanced degree is a plus Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Other Industries IT Services and IT Consulting Referrals increase your chances of interviewing at The Value Maximizer by 2x Get notified about new Business System Analyst jobs in Pennsylvania, United States . IT Business Analyst - Supply Chain - SAP APO IT - Business Central Process and Report Analyst Business/Data Analyst – Data Modeling & BI (Snowflake) IT - Business Central Process and Report Analyst Philadelphia, PA $60.00-$70.00 3 weeks ago Senior Applications Business Systems Analyst - Manufacturing/MES Senior Internal Business Systems Analyst Pennsylvania, United States $57,700.00-$107,800.00 3 days ago Pennsylvania, United States $50,200.00-$91,200.00 1 day ago Pennsylvania, United States 54 minutes ago Philadelphia, PA $60,000.00-$110,000.00 3 days ago Philadelphia, PA $35.00-$40.00 2 weeks ago Canonsburg, PA $70,000.00-$90,000.00 4 days ago Specialist, IT Business Systems Analysis (Philadelphia, Denver or Cedar Rapids) Philadelphia, PA $125,000.00-$138,000.00 2 weeks ago SM ERP Business Process & Systems Analyst Philadelphia, PA $62,200.00-$105,800.00 3 weeks ago Healthcare Business Analyst (Onsite role) Philadelphia, PA $92,000.00-$108,000.00 4 days ago Business Analytics, Senior Analyst - Remote Harrisburg, PA $46,988.00-$122,400.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr