Wisconsin Staffing
Global Software Marketing Specialist
The Solutions Marketing Team ensures Dematic's product and solutions are positioned at the forefront of the industry and market. Reporting to the Software Marketing Manager, the Global Software Marketing Specialist plays a key role in developing the positioning, proposition and messaging for our market leading software portfolio. This role collaborates cross-functionally to capture market, product, and competitive intelligence to advise successful strategies to grow the pipeline and drive profitable growth. In this global role, you will help bring new software offerings and features to the market, optimize the value of software through brilliant positioning, and articulate what makes Dematic different. Tasks and Qualifications: This is what you will do in this role: Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation. Understand customer needs, challenges, buying journey, and value perception to guide decision-making. Support voice of customer initiatives and identify key themes to improve offerings and communication. Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation. Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding. Leverage insights to develop and implement strategies that drive growth and reinforce brand equity. Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets. Assist in crafting key messaging and positioning to optimize product value and market fit. Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment. Provide feedback on marketing content and collateral to ensure effective execution.
The Solutions Marketing Team ensures Dematic's product and solutions are positioned at the forefront of the industry and market. Reporting to the Software Marketing Manager, the Global Software Marketing Specialist plays a key role in developing the positioning, proposition and messaging for our market leading software portfolio. This role collaborates cross-functionally to capture market, product, and competitive intelligence to advise successful strategies to grow the pipeline and drive profitable growth. In this global role, you will help bring new software offerings and features to the market, optimize the value of software through brilliant positioning, and articulate what makes Dematic different. Tasks and Qualifications: This is what you will do in this role: Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation. Understand customer needs, challenges, buying journey, and value perception to guide decision-making. Support voice of customer initiatives and identify key themes to improve offerings and communication. Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation. Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding. Leverage insights to develop and implement strategies that drive growth and reinforce brand equity. Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets. Assist in crafting key messaging and positioning to optimize product value and market fit. Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment. Provide feedback on marketing content and collateral to ensure effective execution.