Senior Director, DTP Marketing - HIV Treatment
Join to apply for the Senior Director, DTP Marketing - HIV Treatment role at Gilead Sciences
Senior Director, DTP Marketing - HIV Treatment
Join to apply for the Senior Director, DTP Marketing - HIV Treatment role at Gilead Sciences
Get AI-powered advice on this job and more exclusive features.
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
The Senior Director, DTP Marketing - HIV Treatment reports directly to the Executive Director of Treatment Marketing and leads the Direct-to-Patient (DTP) marketing strategy and execution for Gilead’s flagship HIV treatment product. This leadership role ensures the success of Gilead’s HIV business by leading innovative patient marketing approaches, authentically championing the communities we serve, and managing a highly skilled DTP marketing team.
Primary Responsibilities
- Leads overall HIV Treatment DTP strategy and oversees development and execution of the annual patient marketing tactical plan.
- Develops targeted patient approaches for personal (field-based), and non-personal promotion across HIV populations through effective marketing and channel mix such as print, digital, social media, out-of-home, and television by leveraging agency expertise, KPIs, and ROI analysis
- Effectively translates market research insights to enhance promotional strategies and tactics
- Continually evaluates and champions innovative approaches to strengthen brand loyalty
- Develops effective, culturally competent patient materials and messaging to meet the educational needs of patients and community partners
- Collaborates closely with cross functional teams to ensure coordinated efforts that align with brand strategy and champions the voice of the patient in broader cross functional initiatives
- Provides leadership and support to the overall DTP marketing team and develops, coaches, and manages the performance of direct reports
- Closely manages integrated promotions and media budget and prioritizes execution effectively
- Oversees all agency relationships and performance while leveraging each agency's area of expertise for the business and facilitating their collaboration when needed to meet business needs
- Oversees the management of patient ambassadors to ensure a consistent Gilead experience
- Develops and delivers presentations to a range of internal (executives, US leadership team, sales) and external audiences
- Ensures compliance with all relevant laws, regulations, and policies
- High performing DTC/DTP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders
- Strategic and analytic thinker with innovative mindset that can make accountable decisions, prioritize tradeoffs, and effectively communicate recommendations among a set of key strategic choices
- Deep expertise in implementing a pharmaceutical brand and communication plan of action, and consumer/patient targeting and activation with demonstrated ability to formulate, develop and execute strategy as well as ability to conceive, develop and implement multi-dimensional marketing and business plans
- Demonstrated track record of successful pharma/biotech /consumer patient/community marketing
- Excellent leadership skills with proven ability to lead change, and directly manage and mentor others are required. This includes training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution.
- Interpersonal skills with ability to cross-functionally lead, collaborate with, focus, resolve conflict and drive consensus among individuals from a variety of perspectives, cultures, and disciplines to enable action and tangible results
- Strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making
- Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels.
- Superior project management skills and effective at directing and overseeing multiple projects/priorities
- Experience with complex budget management
- Experience successfully developing external relationships leading to brand advocacy
- Bachelor's Degree and 14 years’ marketing experience OR
- Masters' Degree and 12 years’ marketing experience OR
- PhD and 12 years’ marketing experience
- MBA with 12+ years of marketing experience, primarily within pharma/biotech preferred.
- Prior direct people management experience required.
- Direct-to-Patient marketing expertise in prior roles required.
- Experience working with patient and community advocacy groups is preferred.
- Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead franchises is preferred.
- Firm command of financial management, expense budget forecasting, and tracking required.
- Prior advertising, digital or communications agency experience a plus.
- Create Inclusion - knowing the business value of diverse teams, modeling inclusion and embedding the value of diversity in the way they manage their teams.
- Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
- Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
For Additional Benefits Information, Visit
employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
For Jobs In The United States
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
PAY TRANSPARENCY NONDISCRIMINATION PROVISION
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees And Contractors
Please apply via the Internal Career Opportunities portal in Workday.
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Biotechnology Research and Pharmaceutical Manufacturing
Referrals increase your chances of interviewing at Gilead Sciences by 2x
Sign in to set job alerts for “Senior Director of Marketing” roles.
San Francisco, CA $343,000.00-$457,000.00 6 hours ago
Director, Global Head of Brand Marketing - Facebook
San Francisco, CA $227,000.00-$296,000.00 2 weeks ago
Director, Global Head of Brand Marketing - Facebook
Menlo Park, CA $227,000.00-$296,000.00 2 weeks ago
Alameda, CA $180,000.00-$225,000.00 1 day ago
Head of Global Enterprise Growth Marketing
San Mateo, CA $230,000.00-$280,000.00 2 weeks ago
Senior Director, Brand & Communications - Remote
Santa Clara, CA $220,000.00-$240,000.00 2 days ago
Sr. Director, Marketing- NAM Partners and Ecosystem
San Francisco, CA $200,000.00-$250,000.00 2 weeks ago
Senior Manager / Director, Marketing Operations
San Francisco, CA $200,000.00-$226,000.00 2 weeks ago
Sr. Director, Marketing- NAM Partners and Ecosystem
San Francisco, CA $270,000.00-$300,000.00 2 weeks ago
Oakland, CA $200,000.00-$230,000.00 1 week ago
Pleasanton, CA $267,800.00-$362,300.00 1 week ago
Head of Growth Marketing, Demand Generation
San Francisco, CA $170,000.00-$180,000.00 1 day ago
San Francisco, CA $165,000.00-$185,000.00 2 weeks ago
San Francisco, CA $168,300.00-$223,000.00 3 weeks ago
Head of Events, Industry Partnerships, Content, Amazon Key
Sunnyvale, CA $127,100.00-$210,300.00 3 days ago
Redwood City, CA $330,000.00-$360,000.00 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr