Meta Platforms
Integrated Marketing Manager, Wearables
Meta Platforms, New York, New York, United States, 10001
Integrated Marketing Manager, Wearables
The Product Marketing Manager will serve as the consumer advocate, driving cohesive and strategic storytelling across our product funnel. This role demands leadership skills to facilitate effective cross-functional collaboration in developing comprehensive marketing plans. Responsibilities
You will apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle. Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support a roadmap. Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting. Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries. Create briefs to reach our target audiences and achieve business goals. Craft value propositions and messaging frameworks that are all fueled from audience insights to capture new customers and sustain existing relationships. Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management. Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas. Minimum Qualifications
10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a broad media mix that delivers measurable brand and business results. Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans. Demonstrated experience working with media and creative agencies. Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams. Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact. Experience in consumer product categories and brands such as consumer technology, wearables, Augmented Reality/Virtual Reality technologies. Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds. Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies. Preferred Qualifications
Experience in luxury consumer product categories and brands such as consumer technology, wearables, or leading consumer brands. E-commerce and retail experience, preferably in consumer electronics. Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact. Experience driving Go-To-Market in electronics category. Experience and knowledge about wide ranging environment, social and business landscapes. Proven track record in managing and growing high-value partnerships in the luxury or premium sector. $150,000/year to $211,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
The Product Marketing Manager will serve as the consumer advocate, driving cohesive and strategic storytelling across our product funnel. This role demands leadership skills to facilitate effective cross-functional collaboration in developing comprehensive marketing plans. Responsibilities
You will apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle. Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support a roadmap. Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting. Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries. Create briefs to reach our target audiences and achieve business goals. Craft value propositions and messaging frameworks that are all fueled from audience insights to capture new customers and sustain existing relationships. Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management. Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas. Minimum Qualifications
10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a broad media mix that delivers measurable brand and business results. Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans. Demonstrated experience working with media and creative agencies. Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams. Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact. Experience in consumer product categories and brands such as consumer technology, wearables, Augmented Reality/Virtual Reality technologies. Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds. Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies. Preferred Qualifications
Experience in luxury consumer product categories and brands such as consumer technology, wearables, or leading consumer brands. E-commerce and retail experience, preferably in consumer electronics. Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact. Experience driving Go-To-Market in electronics category. Experience and knowledge about wide ranging environment, social and business landscapes. Proven track record in managing and growing high-value partnerships in the luxury or premium sector. $150,000/year to $211,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.