Meta Platforms
Marketing Manager, Business Messaging
Meta Platforms, New York, New York, United States, 10001
Marketing Manager, Business Messaging
Meta Business Messaging is a rapidly growing business that enables 1 billion people each week to connect with businesses through Messenger, Instagram Direct, and WhatsApp. We are seeking a Marketing Manager to join the Global Marcomms team within Business Messaging Marketing, supporting Enterprise sales enablement and go-to-market initiatives. This is an exciting opportunity to join the team as we shape the future of Business Messaging and expand our Enterprise go-to-market strategies. Responsibilities
Develop audience-first, solutions-focused Enterprise sales enablement content, including narratives, pitches, guides, and training materials, that effectively positions our product offerings while advancing the broader Business Messaging portfolio value proposition and Meta as a leading Enterprise brand. Lead global marketing initiatives to drive growth in Business Messaging adoption and usage, spanning in person events, thought leadership studies, scaled marketing, and more. Collaborate with and influence a broad range of cross-functional partners, including Product, International Marketing, Scaled Channels, Decision Science, Sales, Communications, and external agencies. Leverage audience, market, and business insights to identify and scale new opportunities for effectively engaging and influencing target audiences. Use data to inform strategies and decision-making, while continuously seeking ways to optimize impact. Develop marketing plans within your assigned scope to deliver measurable impact. Navigate ambiguity amid evolving business needs and priorities, adapting plans as necessary. Partner with Brand Strategy to strengthen and drive internal adoption of Business Messaging brand foundations, including messaging frameworks, brand architecture, and visual identity, across all marketing communication work. Minimum Qualifications
Bachelor's Degree 6+ years of work experience in marketing communications, content marketing, integrated marketing, and/or product marketing roles 3+ years of experience in developing messaging and Enterprise sales enablement content with proven business impact Demonstrated experience in cross-functional leadership and collaboration across a broad range of functions, including Product, Marketing, Communications, Legal, Insights, Decision Science, Sales, and external agencies Demonstrated understanding of B2B program measurement and reporting Proven presentation and copywriting skills to convey complex ideas simply and effectively Proven organizational and project management skills Experience with Enterprise SaaS experience, including expertise in positioning, messaging, sales enablement, thought leadership, and scaled marketing Preferred Qualifications
SaaS marketing experience at a technology company Experience developing thought leadership studies targeting Enterprise decision makers Experience working with international and regional cross-functional teams Understanding of brand foundations such as brand architecture, messaging frameworks, and visual identity systems
Meta Business Messaging is a rapidly growing business that enables 1 billion people each week to connect with businesses through Messenger, Instagram Direct, and WhatsApp. We are seeking a Marketing Manager to join the Global Marcomms team within Business Messaging Marketing, supporting Enterprise sales enablement and go-to-market initiatives. This is an exciting opportunity to join the team as we shape the future of Business Messaging and expand our Enterprise go-to-market strategies. Responsibilities
Develop audience-first, solutions-focused Enterprise sales enablement content, including narratives, pitches, guides, and training materials, that effectively positions our product offerings while advancing the broader Business Messaging portfolio value proposition and Meta as a leading Enterprise brand. Lead global marketing initiatives to drive growth in Business Messaging adoption and usage, spanning in person events, thought leadership studies, scaled marketing, and more. Collaborate with and influence a broad range of cross-functional partners, including Product, International Marketing, Scaled Channels, Decision Science, Sales, Communications, and external agencies. Leverage audience, market, and business insights to identify and scale new opportunities for effectively engaging and influencing target audiences. Use data to inform strategies and decision-making, while continuously seeking ways to optimize impact. Develop marketing plans within your assigned scope to deliver measurable impact. Navigate ambiguity amid evolving business needs and priorities, adapting plans as necessary. Partner with Brand Strategy to strengthen and drive internal adoption of Business Messaging brand foundations, including messaging frameworks, brand architecture, and visual identity, across all marketing communication work. Minimum Qualifications
Bachelor's Degree 6+ years of work experience in marketing communications, content marketing, integrated marketing, and/or product marketing roles 3+ years of experience in developing messaging and Enterprise sales enablement content with proven business impact Demonstrated experience in cross-functional leadership and collaboration across a broad range of functions, including Product, Marketing, Communications, Legal, Insights, Decision Science, Sales, and external agencies Demonstrated understanding of B2B program measurement and reporting Proven presentation and copywriting skills to convey complex ideas simply and effectively Proven organizational and project management skills Experience with Enterprise SaaS experience, including expertise in positioning, messaging, sales enablement, thought leadership, and scaled marketing Preferred Qualifications
SaaS marketing experience at a technology company Experience developing thought leadership studies targeting Enterprise decision makers Experience working with international and regional cross-functional teams Understanding of brand foundations such as brand architecture, messaging frameworks, and visual identity systems