Search Engine Optimization (SEO) Specialist

This is not a remote position. This position will be based in our University Administration office located at 5555 Greenwich Road, Virginia Beach, VA 23462Transform your Career at ECPI UniversitySince 1966, ECPI University's employees have been dedicated to helping students achieve their academic and career goals through our unique education model. Our culture is to prioritize our students' success through the support of our dynamic team and industry focused curriculum. ECPI University provides a stable work environment, with professional growth opportunities, and competitive benefits. If you are interested in joining us in making a difference in students' lives, we would love to hear from you to discuss the opportunity. Benefits of EmploymentECPI University provides comprehensive benefits to full-time employees, some of which are highlighted below:Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employmentCompetitive compensation and medical/dental benefit plansPTO and holiday pay401(k) participation with possible employer contributionsPart-time and Adjunct employees have a different list of benefits that can be provided when requested The SEO Specialist will work with University Director of Web Services and other internal stakeholders to develop and lead the website SEO and content strategy as part of ECPI University's overall efforts to enhance brand engagement, awareness and loyalty through various World Wide Web and digital properties.Additionally, the SEO Specialist will oversee all aspects of website content, search engine optimization, audience engagement, and analytics reporting. The SEO Specialist will also collaborate with partners across the ECPI University Administration and campus locations to develop digital content and marketing plans that are consistent with the University's voice, brand, identity, goals and regulatory bodies.Key Tasks and Responsibilities:Leverage tools, including Google Analytics, to monitor, report and act on performance of all website/digital propertiesReport weekly and monthly on all website traffic and engagement growth through data collection and reportsConduct website audits and identify SEO opportunities and present plans to enhance website performanceConduct keyword research to determine the most appropriate and relevant keywords to targetManage the all website properties internal linking structure and enhance to support SEO effortsConduct competitor keyword and website analysisMonitor and report on search engine keyword rankingsCrawl internal and external websites on a regular basis to identify SEO opportunities for improvementPlan and execute a content strategy for ECPI University (and subsequent brands) that enhances the brand awareness, increases visibility and deepens relationships and engagement with key audience segmentsManage brand and identity positioning across all web properties globally including main website, child brands and all paid search landing pagesSkills/Qualifications:Minimum of 2-4 years' experience in digital marketing positions, with demonstrated successes leading SEO strategy and traffic growthBachelor's degree in Marketing or related fieldExperience in Higher Education vertical is preferredGoogle Analytics and reporting experience is required, Google Analytics Certification preferredStrong writing and editing skills required - must show flexibility in writing styles, including professional voice and creative approach to website copy/contentAbility to measure reach and engagement using analytic/reporting tools in order to develop best practices, create strategic plans and guide communications projects requiredHigh attention to detail requiredExcellent organizational skills with the ability to multitask and meet deadlines requiredECPI University is proud to be an Equal Opportunity Employer. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.