Social Media Coordinator
As a Social Media Coordinator with Inkblot Marketing, you will play a key role in bringing the student voice to life across ASUN and Center for Student Engagement platforms. This position is ideal for a motivated, creative student who thrives in a fast-paced, collaborative environment and wants hands-on experience in digital storytelling, branding, and student outreach. You'll be responsible for managing and scheduling content across platforms like Instagram, X (formerly Twitter), Facebook, TikTok, and YouTube; developing engaging campaigns; promoting ASUN events; and creating accessible and inclusive content. You'll work closely with the Content Manager, Inkblot Director, and ASUN's Director of Public Relations to align messaging, maintain a content calendar, and report on analytics and engagement. This role is a unique opportunity to build your creative and professional skill set while making a tangible impact on student engagement at the University of Nevada, Reno.
Responsibilities
- Attend weekly staff meetings
- Have close communication with the Content Manager and Inkblot Director
- Set up weekly meetings with the ASUN Director of PR
- Manage social media accounts
- Promote events promptly
- Develop captions for social media
- Compose alternative text for all content on all platforms
- Write and edit copy for social media channels
- Schedule social media posts and campaigns across multiple platforms such as Instagram, X (formerly Twitter), Facebook, TikTok, and YouTube
- Develop Text Message Content
- Attend events to capture content to post on stories
- Maintain content calendar
- Cultivate a strategy for integrating holidays celebrated by our student body in communication with the Director of Public Relations and Content Manager
- Figure out best practice for student outreach
- Compile a monthly engagement report for social media postings, channels, and texts and report it to the Content Manager
- Work with content manager to present social media analytics to the Director
- Work with Content Manager to write news posts on PackLife for CSE and ASUN
- Meet with Directors and ASUN PR Rep as needed to develop strategy
- Set social media goals
- Manage Linktree
- Other duties as assigned
Required Qualifications
- Candidate must be a student at the University of Nevada, Reno
- Candidate must maintain a 2.0 GPA and be enrolled full time
- Candidate has beginner to advanced knowledge in Canva and Adobe Creative Cloud
- Candidate is able to understand and abide by Inkblot, ASUN, and University standards
- Candidate can understand Microsoft Word, Excel, PowerPoint, and Outlook
- Candidate can be available to provide responses and engagement outside of working hours
- Candidate can attend events to capture content to post on stories
Preferred Qualifications
- Candidate is able to use a professional camera for photography and videography
- Candidate is majoring in Marketing, Communications, Journalism, English, or related fields
- Candidate has an interest in PR, Marketing, or similar fields
Schedule: 15 hours per week
Compensation: Student Employee Level 1