LeadStack Inc.
Leadstack Inc. is an award-winning, one of the nation's fastest-growing, certified minority-owned (MBE) staffing services provider of contingent workforce. As a recognized industry leader in contingent workforce solutions and Certified as a Great Place to Work, we're proud to partner with some of the most admired Fortune 500 brands in the world.
Job Title: Marketing Performance Data Analyst
Duration: 12 Months
Location: Stanford, CA 94063 - Hybrid
Pay Range: $45 - $50/hour on W2
Description:
The Hoover Institution at *** seeks a marketing-savvy, data-driven Performance Analyst to join our Marketing and Communications team. This role is essential to measuring and optimizing campaign effectiveness across digital and traditional channels. The ideal candidate brings hands-on marketing experience, understands the role of storytelling in driving engagement, and can translate complex data into actionable insights using HubSpot, Google Analytics (GA4), and Looker Studio.
You'll lead campaign tracking and performance analysis, support data-informed decision-making, and help refine targeting, content strategy, and reporting. Candidates should be skilled in data cleaning, mining, visualization, and automation, with a strong grasp of marketing fundamentals.
CORE DUTIES:
Performance Measurement & Reporting
Track and report on campaign performance across email, social, web, paid, and earned media
Clean, segment, and analyze marketing data using HubSpot and GA4
Build dashboards that blend performance metrics with clear, narrative insights
Identify trends, gaps, and growth opportunities focused on audience and content engagement
Partner with the Product Marketing Manager to optimize messaging and targeting
Strategic Insights, Planning & Execution
Translate data into intuitive narratives for stakeholders and leadership
Design and analyze A/B and multivariate tests to improve campaign outcomes
Provide pre/post-campaign analytics and strategic recommendations
Forecast trends and evaluate attribution models to shape planning
Data Management & Tools
Ensure proper tagging and tracking via HubSpot, GA4, and Google Tag Manager
Maintain marketing data integrity across CRM, automation, and analytics systems
Requirements
Top 3 Requirements to hire:
Bachelors degree minimum required
Proficient in HubSpot and Google Analytics
Must have previous experience in Marketing
**An interest in public policy is a plus
PREFERRED QUALIFICATIONS:
Marketing Strategy & Execution: Understanding of campaign lifecycles, storytelling, and content-driven engagement
HubSpot Mastery: Experience with custom reporting, workflows, and lead scoring
GA4 Proficiency: Ability to analyze user behavior, content performance, and conversion paths
Data Storytelling: Skilled at crafting insights into persuasive, executive-ready narratives
Marketing Data Science: Experience using statistical tools to identify audience patterns and trends
Previous experience in a marketing team or department is strongly preferred
To know more about current opportunities at Leadstack, please visit us at
Should you have any questions, feel free to call me (415) 985-0815 on or send an email on
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