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Russell Tobin's client, an American multinational corporation and technology company, is hiring a Senior Marketing Manager at Mountain View, CA (Hybrid)
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Employment Type: Contract
Location: Mountain View, CA 94043 Hybrid (Tues-Thurs in office; Mon & Fri remote)
Duration: 6+ months with possible extension or conversion
Pay range: $102/hr - $118/hr
Schedule: Mon - Fri Standard PST business hours
Overview:
As a Product Marketing Manager, you will drive the product marketing strategy, guiding internal and external stakeholders on opportunities while leveraging market insights to inform product and feature positioning. You'll lead scalable marketing initiatives, develop campaigns, and foster cross-functional collaboration to drive product adoption. A strategic thinker, you'll solve ambiguous challenges, predict industry trends, and champion DEI (Diversity, Equity, and Inclusion) across teams.
Key Responsibilities:
- Serve as the subject-matter expert on product(s)/feature(s), advising cross-functional teams on market analysis, industry trends, and product development.
- Lead user research efforts by scoping needs, managing studies, and translating insights into actionable strategies.
- Develop marketing content aligned with product strategy, ensuring consistency in messaging, design, and regional adaptation.
- Advocate for user-centric marketing, integrating customer feedback into product development and UX improvements.
- Define go-to-market (GTM) plans, including audience targeting, positioning, and channel strategy for campaigns.
- Foster inclusive collaboration by promoting psychological safety, mitigating biases, and adapting communication styles.
- Execute multi-channel campaigns, track performance metrics, and optimize strategies to meet OKRs.
- Analyze market opportunities (size, revenue, growth) and build business cases for product launches.
- Shape brand positioning, messaging, and value propositions based on user insights and market trends.
Minimum Qualifications:
- Expertise in product positioning, data analysis, and campaign management.
- Deep understanding of consumer behavior, industry trends, and GTM strategies.
- Strong storytelling, client/partner management, and brand management skills.
- Ability to lead with situational leadership and create compelling marketing briefs.
Top 3 Skills for Success:
- Product launch expertise (lead marketer experience preferred).
- Exceptional executive communication.
- Highly organized with adaptability to change.
Benefits that Russell Tobin offers:
Russell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.