Blackstone Talent Group
Programmatic Media Senior Specialist
Blackstone Talent Group, San Diego, California, United States, 92189
Blackstone Talent Group, an award-winning technology consulting and talent agency, is seeking a
Programmatic Media Senior Specialist
to join our client's team. The
Programmatic Media Senior Specialist
is a key individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house programmatic subject matter expert, informing strategies for display, video, native, and audio campaigns. You will collaborate cross-functionally with Media Planners and Regional Marketers to align programmatic strategies with business objectives through innovative execution. Responsibilities include: Supporting global programmatic media execution to achieve brand awareness and demand generation goals. Building and optimizing programmatic strategies, including targeting tactics, placements, partners, and creative assets. Monitoring channel performance and budget pacing, providing insights for strategic adjustments. Activating advanced capabilities such as first-party data utilization, audience creation, and retargeting strategies. Working with media agencies to ensure seamless campaign execution, management, and optimization. Analyzing campaign performance to recommend refinements in targeting, creative, and bidding strategies. Supporting tagging, trafficking, and troubleshooting to ensure data accuracy and tracking integrity. Collaborating with Web, Marketing Ops, and Analytics teams to enhance tracking, measurement, and user experience. Utilizing industry tools like Moat, IAS, and DoubleVerify for brand safety, viewability, and fraud prevention. Exploring new programmatic features and beta opportunities with ad platforms and exchanges. Maintaining and sharing best practices to support operational excellence. Qualifications: 4+ years of hands-on experience in Programmatic Media; agency management experience is a plus. Proficiency with The Trade Desk, Google Ads, and Google Campaign Manager. Experience onboarding and scaling DSPs and ad servers. Strong analytical skills with the ability to interpret performance data and deliver actionable insights. Experience in B2B marketing, demand generation, and brand media is highly preferred. Content syndication media management experience is a plus. Excellent collaboration and communication skills for effective teamwork. Proven ability to thrive in a fast-paced environment. Security Clearance Required:
N/A Blackstone Talent Group is a wholly owned subsidiary of Blackstone Technology Group, a global IT services and software firm serving commercial and federal clients. Founded in 1998, we have offices in San Francisco, Denver, Houston, Colorado Springs, and Washington, DC. We are committed to providing top talent across various industries. EOE of Minorities / Females / Veterans / Disabilities
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Programmatic Media Senior Specialist
to join our client's team. The
Programmatic Media Senior Specialist
is a key individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house programmatic subject matter expert, informing strategies for display, video, native, and audio campaigns. You will collaborate cross-functionally with Media Planners and Regional Marketers to align programmatic strategies with business objectives through innovative execution. Responsibilities include: Supporting global programmatic media execution to achieve brand awareness and demand generation goals. Building and optimizing programmatic strategies, including targeting tactics, placements, partners, and creative assets. Monitoring channel performance and budget pacing, providing insights for strategic adjustments. Activating advanced capabilities such as first-party data utilization, audience creation, and retargeting strategies. Working with media agencies to ensure seamless campaign execution, management, and optimization. Analyzing campaign performance to recommend refinements in targeting, creative, and bidding strategies. Supporting tagging, trafficking, and troubleshooting to ensure data accuracy and tracking integrity. Collaborating with Web, Marketing Ops, and Analytics teams to enhance tracking, measurement, and user experience. Utilizing industry tools like Moat, IAS, and DoubleVerify for brand safety, viewability, and fraud prevention. Exploring new programmatic features and beta opportunities with ad platforms and exchanges. Maintaining and sharing best practices to support operational excellence. Qualifications: 4+ years of hands-on experience in Programmatic Media; agency management experience is a plus. Proficiency with The Trade Desk, Google Ads, and Google Campaign Manager. Experience onboarding and scaling DSPs and ad servers. Strong analytical skills with the ability to interpret performance data and deliver actionable insights. Experience in B2B marketing, demand generation, and brand media is highly preferred. Content syndication media management experience is a plus. Excellent collaboration and communication skills for effective teamwork. Proven ability to thrive in a fast-paced environment. Security Clearance Required:
N/A Blackstone Talent Group is a wholly owned subsidiary of Blackstone Technology Group, a global IT services and software firm serving commercial and federal clients. Founded in 1998, we have offices in San Francisco, Denver, Houston, Colorado Springs, and Washington, DC. We are committed to providing top talent across various industries. EOE of Minorities / Females / Veterans / Disabilities
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