League of American Orchestras
PERFORMANCE DIGITAL MARKETING MANAGER/SR. MANAGER/DIRECTOR
League of American Orchestras, Irvine, California, United States, 92713
Position Overview:
The Performance Digital Marketing Director is a results-driven strategist and executor responsible for generating measurable revenue and increasing ticket sales through the execution of data-informed digital campaigns. This role owns all digital performance channels—including paid media, email marketing, and website optimization—with a laser focus on ROI, audience conversion, and offer effectiveness. The ideal candidate combines technical marketing expertise with creativity, ensuring every campaign, landing page, and email offer is optimized to drive transactions. This position is integral to maximizing the Symphony’s digital revenue pipeline and strengthening the customer journey from first click to purchase. Lead performance digital marketing for Pacific Symphony’s
Symphony Pass
subscription product. ABOUT PACIFIC SYMPHONY: Pacific Symphony is the largest orchestra formed in the United States in the past 50 years and has earned national recognition for its adventurous programming, community engagement, and artistic growth. Founded in 1978, the Symphony has been led for 35 years by Carl St.Clair who is honored with the title of Music Director Laureate starting in the 2025-26 season. In 2024, Alexander Shelley was named Artistic and Music Director Designate for the 2025–26 season and will begin his full-time tenure in the 2026–27 season, marking a bold new chapter in the Symphony’s artistic evolution. With a purpose to lift the human spirit through the power of music, the Symphony is a pillar of the cultural landscape of Southern California, enriching lives and bringing communities together through creative and diverse programming. As the resident orchestra of the Renée and Henry Segerstrom Concert Hall, the Symphony presents more than 100 concerts and events each year alongside a rich array of education and community engagement programs, reaching more than 300,000 residents of all ages. Pacific Symphony features an expansive range of programming through the Classical Series, the beloved Pops Series led by Principal Pops Conductor Enrico Lopez-Yañez, SummerFest at the Great Park outdoor venue in Irvine, and engaging Family Musical Mornings concerts for young children and their families. In its 47-year history, Pacific Symphony has gained national and international recognition, with recent highlights including a 2018 Carnegie Hall debut in celebration of composer Philip Glass; a five-city tour of China; and a PBS Great Performances broadcast of Peter Boyer’s “Ellis Island: The Dream of America.” Pacific Symphony’s education and community engagement programs have been recognized by the National Endowment for the Arts, expanding access to orchestral music and fostering a lifelong connection to the arts. These include the Frieda Belinfante Class Act program, which enhances music education in elementary schools; arts-X-press, a summer arts program for middle school students; and Heartstrings, which brings free access to music to community members by partnering with local schools, nonprofits and social service agencies. Pacific Symphony also nurtures the next generation of musicians through its renowned youth ensembles, including the Pacific Symphony Youth Orchestra, Youth Wind Ensemble, Santiago Strings, and Youth Concert Band. These groups have toured internationally, earned prestigious awards, and provided young artists with opportunities to excel. By combining artistic excellence with a commitment to education and accessibility, Pacific Symphony continues to enrich lives, foster new talent, and create meaningful connections throughout Southern California. Its innovative programs ensure music remains a vital part of the community’s cultural fabric. Key Responsibilities: Paid Media – ROI-Driven Campaign Execution Own the full funnel of paid media campaigns across Google Ads, Meta, programmatic, and retargeting channels, with direct accountability for ROI and cost-per-acquisition. Optimize creative, targeting, and spend strategy in partnership with digital agency partners to ensure efficient conversions and revenue growth. Email & SMS Marketing & Sales Offer Optimization Lead the orchestration, testing, and optimization of all email marketing campaigns and offers, with a focus on generating sales for ticketed performances, offers, and subscription packages. Drive revenue via targeted ticket offers per a variety of audience segments. Test subject lines, CTAs, personalization strategies, and sales-driven content to improve conversion rates and revenue per email. Manage campaign calendars and email cadences aligned to promotional offers and audience segments. Website Strategy & CRO Oversee all marketing-related website updates, ensuring offers, performance pages, and landing pages are visually compelling and optimized for conversion. Run A/B tests on key pages, including ticket purchase paths, and deploy insights from heatmaps, user flow, and Google Analytics to reduce friction and improve conversion rates. Symphony Pass Membership Subscription Manage all digital marketing efforts for the Symphony Pass Membership Subscription. Marketing Calendar Coordination Own the marketing campaign calendar across brand, subscriptions and single tickets marketing utilizing a project management tool such as Asana. Marketing Analytics & Reporting Measure the performance of all digital campaigns with clear attribution to revenue, and generate actionable insights to refine strategy. Build dashboards and reports that communicate marketing ROI to senior leadership on a regular basis. Qualifications & Skills
8-10 years of experience in digital marketing with a strong focus on
performance marketing, sales offer optimization, and ROI accountability
. Demonstrated success in
driving ticket sales and revenue
through integrated campaigns across
email, SMS, and paid digital channels
. Expertise in
email and SMS marketing
,
including segmentation, personalization, lifecycle strategy, A/B testing, and performance reporting. Experience designing and optimizing
sales and promotional offers
,
including discounts, flash sales, and urgency-based messaging. Strong command of
Google Ads, Meta Ads
, and programmatic platforms, with demonstrated ability to manage budgets for
direct revenue impact
. Experience managing subscription marketing including full-funnel digital analysis. Skilled in
conversion rate optimization (CRO)
using tools like heatmaps, A/B testing platforms, and analytics to improve landing page and funnel performance. Proficiency in
website UX/UI flow optimization for conversion, content strategy and execution
, ensuring updates are conversion-focused and aligned with active campaigns and promotions. Responsible for managing Fluent in
Google Analytics, UTM tracking, attribution models
,
and performance dashboards across the digital marketing suite. Experience working with
CRM and marketing automation platforms
(Tessitura, Salesforce, HubSpot, etc.) with a focus on retention and re-engagement. Highly organized and results-oriented, able to manage multiple concurrent campaigns with cross-functional teams. Passion for live orchestral music, the performing arts, and audience development is a plus. Preferred Experience
Background in
ticketed event marketing
, entertainment, or live performing arts. Direct experience with
email and SMS campaign management platforms
(e.g., WordFly, Klaviyo, Twilio, Attentive). Proven track record of
building and optimizing sales and promotional offers
to drive revenue and urgency. Working knowledge of HTML/CSS for email and landing page customization. Familiarity with
AI-driven marketing tools, automation, and predictive analytics
. Experience creating
executive-level performance reports
and dashboards for digital marketing initiatives. To Apply:
Please submit your resume, a cover letter detailing your relevant experience to Jayee Liu
jliu@pacificsymphony.org
.
#J-18808-Ljbffr
The Performance Digital Marketing Director is a results-driven strategist and executor responsible for generating measurable revenue and increasing ticket sales through the execution of data-informed digital campaigns. This role owns all digital performance channels—including paid media, email marketing, and website optimization—with a laser focus on ROI, audience conversion, and offer effectiveness. The ideal candidate combines technical marketing expertise with creativity, ensuring every campaign, landing page, and email offer is optimized to drive transactions. This position is integral to maximizing the Symphony’s digital revenue pipeline and strengthening the customer journey from first click to purchase. Lead performance digital marketing for Pacific Symphony’s
Symphony Pass
subscription product. ABOUT PACIFIC SYMPHONY: Pacific Symphony is the largest orchestra formed in the United States in the past 50 years and has earned national recognition for its adventurous programming, community engagement, and artistic growth. Founded in 1978, the Symphony has been led for 35 years by Carl St.Clair who is honored with the title of Music Director Laureate starting in the 2025-26 season. In 2024, Alexander Shelley was named Artistic and Music Director Designate for the 2025–26 season and will begin his full-time tenure in the 2026–27 season, marking a bold new chapter in the Symphony’s artistic evolution. With a purpose to lift the human spirit through the power of music, the Symphony is a pillar of the cultural landscape of Southern California, enriching lives and bringing communities together through creative and diverse programming. As the resident orchestra of the Renée and Henry Segerstrom Concert Hall, the Symphony presents more than 100 concerts and events each year alongside a rich array of education and community engagement programs, reaching more than 300,000 residents of all ages. Pacific Symphony features an expansive range of programming through the Classical Series, the beloved Pops Series led by Principal Pops Conductor Enrico Lopez-Yañez, SummerFest at the Great Park outdoor venue in Irvine, and engaging Family Musical Mornings concerts for young children and their families. In its 47-year history, Pacific Symphony has gained national and international recognition, with recent highlights including a 2018 Carnegie Hall debut in celebration of composer Philip Glass; a five-city tour of China; and a PBS Great Performances broadcast of Peter Boyer’s “Ellis Island: The Dream of America.” Pacific Symphony’s education and community engagement programs have been recognized by the National Endowment for the Arts, expanding access to orchestral music and fostering a lifelong connection to the arts. These include the Frieda Belinfante Class Act program, which enhances music education in elementary schools; arts-X-press, a summer arts program for middle school students; and Heartstrings, which brings free access to music to community members by partnering with local schools, nonprofits and social service agencies. Pacific Symphony also nurtures the next generation of musicians through its renowned youth ensembles, including the Pacific Symphony Youth Orchestra, Youth Wind Ensemble, Santiago Strings, and Youth Concert Band. These groups have toured internationally, earned prestigious awards, and provided young artists with opportunities to excel. By combining artistic excellence with a commitment to education and accessibility, Pacific Symphony continues to enrich lives, foster new talent, and create meaningful connections throughout Southern California. Its innovative programs ensure music remains a vital part of the community’s cultural fabric. Key Responsibilities: Paid Media – ROI-Driven Campaign Execution Own the full funnel of paid media campaigns across Google Ads, Meta, programmatic, and retargeting channels, with direct accountability for ROI and cost-per-acquisition. Optimize creative, targeting, and spend strategy in partnership with digital agency partners to ensure efficient conversions and revenue growth. Email & SMS Marketing & Sales Offer Optimization Lead the orchestration, testing, and optimization of all email marketing campaigns and offers, with a focus on generating sales for ticketed performances, offers, and subscription packages. Drive revenue via targeted ticket offers per a variety of audience segments. Test subject lines, CTAs, personalization strategies, and sales-driven content to improve conversion rates and revenue per email. Manage campaign calendars and email cadences aligned to promotional offers and audience segments. Website Strategy & CRO Oversee all marketing-related website updates, ensuring offers, performance pages, and landing pages are visually compelling and optimized for conversion. Run A/B tests on key pages, including ticket purchase paths, and deploy insights from heatmaps, user flow, and Google Analytics to reduce friction and improve conversion rates. Symphony Pass Membership Subscription Manage all digital marketing efforts for the Symphony Pass Membership Subscription. Marketing Calendar Coordination Own the marketing campaign calendar across brand, subscriptions and single tickets marketing utilizing a project management tool such as Asana. Marketing Analytics & Reporting Measure the performance of all digital campaigns with clear attribution to revenue, and generate actionable insights to refine strategy. Build dashboards and reports that communicate marketing ROI to senior leadership on a regular basis. Qualifications & Skills
8-10 years of experience in digital marketing with a strong focus on
performance marketing, sales offer optimization, and ROI accountability
. Demonstrated success in
driving ticket sales and revenue
through integrated campaigns across
email, SMS, and paid digital channels
. Expertise in
email and SMS marketing
,
including segmentation, personalization, lifecycle strategy, A/B testing, and performance reporting. Experience designing and optimizing
sales and promotional offers
,
including discounts, flash sales, and urgency-based messaging. Strong command of
Google Ads, Meta Ads
, and programmatic platforms, with demonstrated ability to manage budgets for
direct revenue impact
. Experience managing subscription marketing including full-funnel digital analysis. Skilled in
conversion rate optimization (CRO)
using tools like heatmaps, A/B testing platforms, and analytics to improve landing page and funnel performance. Proficiency in
website UX/UI flow optimization for conversion, content strategy and execution
, ensuring updates are conversion-focused and aligned with active campaigns and promotions. Responsible for managing Fluent in
Google Analytics, UTM tracking, attribution models
,
and performance dashboards across the digital marketing suite. Experience working with
CRM and marketing automation platforms
(Tessitura, Salesforce, HubSpot, etc.) with a focus on retention and re-engagement. Highly organized and results-oriented, able to manage multiple concurrent campaigns with cross-functional teams. Passion for live orchestral music, the performing arts, and audience development is a plus. Preferred Experience
Background in
ticketed event marketing
, entertainment, or live performing arts. Direct experience with
email and SMS campaign management platforms
(e.g., WordFly, Klaviyo, Twilio, Attentive). Proven track record of
building and optimizing sales and promotional offers
to drive revenue and urgency. Working knowledge of HTML/CSS for email and landing page customization. Familiarity with
AI-driven marketing tools, automation, and predictive analytics
. Experience creating
executive-level performance reports
and dashboards for digital marketing initiatives. To Apply:
Please submit your resume, a cover letter detailing your relevant experience to Jayee Liu
jliu@pacificsymphony.org
.
#J-18808-Ljbffr