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Gaia Herbs

Senior Brand Manager

Gaia Herbs, Mills River, North Carolina, United States

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Employer Industry: Herbal Supplements

Why consider this job opportunity: - Competitive salary with opportunities for performance bonuses - Opportunity for career advancement and growth within the organization - Engage in innovative product development that aligns with a plant-powered mission - Collaborative work environment with cross-functional teams - Chance to lead a team and mentor junior staff members - Involvement in omnichannel marketing strategies that impact both consumer and practitioner audiences

What to Expect (Job Responsibilities): - Lead the strategic direction and long-term growth plans for the employer's brands, integrating brand, product, and portfolio strategy - Identify market white spaces and emerging ingredient trends to guide innovation within the herbal wellness categories - Translate complex scientific and regulatory information into consumer-friendly messaging - Oversee the end-to-end commercial product marketing development process, ensuring timely and consumer-ready launches - Collaborate with Sales, Operations, and Supply Chain to align launch timelines and market execution

What is Required (Qualifications): - Minimum of 5 years of experience in Consumer Packaged Goods (CPG) or Vitamins, Minerals, and Herbal Supplements (VMS) industry - Proven track record in brand management and product marketing - Strong understanding of regulatory requirements and ability to communicate complex information - Experience in leading cross-functional teams and managing projects - Exceptional analytical skills to monitor KPIs and marketing ROI

How to Stand Out (Preferred Qualifications): - Experience in omnichannel marketing strategies, particularly in DTC and retail settings - Background in herbal wellness or natural products - Familiarity with agency management and creative project oversight

#HerbalSupplements #BrandManagement #ProductMarketing #CareerGrowth #InnovativeEnvironment

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