The Custom Group of Companies
Responsibilities
You have:
- Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements.
- Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates.
- Deliver content insights that drive understanding and improvement in how our teams write.
- Assist with ad hoc Web Analytics requests from across Marketing & Communication.
- Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication.
- Champion a hybrid "Service/Self-Service" analytics model within M&C - educating stakeholders as you collaborate on data projects.
You have:
- Three or more years' experience working in a marketing analytics role.
- A strong, practical understanding of Web Analytics technology. Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required.
- Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
- An ability to instill confidence and drive influence through presentations and live collaboration.
- An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.
- A grasp of how various Paid, Earned, and Owned marketing channels work.
- An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
- Familiarity with Google Tag Manager and basic web technology concepts.