Tive Inc
Tive Product Marketing Manager
At Tive, we imagine a fully transparent world where everything and everyone is connected. We innovate beyond what the world thought possible so that what people hold near and dear arrives on time and in full.
We believe in four core values:
Transparency First:
We make everything visible so that everyone can operate better. Always strive to make things simpler. We are One Team, we have each other's backs. Relentless iteration to optimize and improve. Whether shipped by road, rail, ocean, or air, Tive reduces shipment delays, minimizes rejected loads, and decreases theft, damage, and spoilage. Our customers count on Tive to ensure that their shipments are delivered on time and in full—because every shipment matters. As the Senior Product Marketing Manager, you will lead the next chapter of Product Marketing at Tive. You'll bring strategic thinking, customer focus, and narrative clarity to sharpen how we position our products and communicate their value across our evolving hardware and software capabilities. As our offering grows in complexity and reach, you'll own messaging frameworks, product and vertical positioning, and Go-To-Market strategies that ensure Tive stands out and scales effectively. You will also manage an existing Product Marketing Manager and work as a highly collaborative team, with this role focused on setting strategic direction, evolving the function, and ensuring we are equipped to scale with confidence. This is a high-impact role for a senior product marketer who is ready to shape how Tive tells its product story and scale a critical function for our next growth phase. About the Role Own the development and evolution of product and vertical-level messaging across Tive's full product portfolio. Lead Go-To-Market (GTM) planning for major launches and updates, collaborating across Product, Sales, Marketing, and Enablement to ensure readiness at every touchpoint. Serve as the go-to expert on Tive's buyers, influencers, and competitors—leading market intelligence, segmentation, win/loss analysis, and cross-functional feedback to inform messaging, positioning, and GTM strategy. Shape product and vertical positioning strategies, creating differentiated narratives that address buyer needs and industry challenges. Partner with Global Marketing to inform campaign planning with strong messaging, customer insights, and solution-based value propositions, while enabling regional teams to adapt to local markets. Support Sales Enablement by creating strategic tools and content, from pitch decks to training sessions, that translate complexity into clarity. Guide the development of industry-leading content that showcases Tive's value with strategic customer-facing collateral. Manage and mentor the existing Product Marketing Manager, providing strategic direction and ensuring effective execution across launches and campaigns. Champion the growth of the Product Marketing function at Tive by defining processes, best practices, and ways of working to scale effectively. Our Ideal Candidate Has: 6+ years of experience in B2B Product Marketing, ideally in SaaS, connected hardware/IoT, or supply chain/logistics technology. Bachelor's degree in business or marketing; MBA preferred. Proven experience developing messaging and GTM strategies across multiple product types and industries. Strong ability to synthesize technical product inputs into clear, concise, buyer-friendly messaging. Track record of supporting vertical-specific GTM motions. Confident speaker, comfortable presenting to large, senior groups both in person and virtually. Excellent collaboration and stakeholder management skills. Strong writing and content creation abilities, with a portfolio of work you have led or contributed to. Location: Boston preferred, remote options available. What does Tive offer? The opportunity to join what may be the most important company in your career. The autonomy and resources to build what you know how to build. Work with a committed global team that supports each other. Office-based or hybrid options—your choice. Competitive equity to ensure employees share in Tive's long-term success. We celebrate diversity and consider it key to our success as a team and as a company. We are proud to be an equal-opportunity employer and committed to creating an inclusive environment of mutual respect for all employees.
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We make everything visible so that everyone can operate better. Always strive to make things simpler. We are One Team, we have each other's backs. Relentless iteration to optimize and improve. Whether shipped by road, rail, ocean, or air, Tive reduces shipment delays, minimizes rejected loads, and decreases theft, damage, and spoilage. Our customers count on Tive to ensure that their shipments are delivered on time and in full—because every shipment matters. As the Senior Product Marketing Manager, you will lead the next chapter of Product Marketing at Tive. You'll bring strategic thinking, customer focus, and narrative clarity to sharpen how we position our products and communicate their value across our evolving hardware and software capabilities. As our offering grows in complexity and reach, you'll own messaging frameworks, product and vertical positioning, and Go-To-Market strategies that ensure Tive stands out and scales effectively. You will also manage an existing Product Marketing Manager and work as a highly collaborative team, with this role focused on setting strategic direction, evolving the function, and ensuring we are equipped to scale with confidence. This is a high-impact role for a senior product marketer who is ready to shape how Tive tells its product story and scale a critical function for our next growth phase. About the Role Own the development and evolution of product and vertical-level messaging across Tive's full product portfolio. Lead Go-To-Market (GTM) planning for major launches and updates, collaborating across Product, Sales, Marketing, and Enablement to ensure readiness at every touchpoint. Serve as the go-to expert on Tive's buyers, influencers, and competitors—leading market intelligence, segmentation, win/loss analysis, and cross-functional feedback to inform messaging, positioning, and GTM strategy. Shape product and vertical positioning strategies, creating differentiated narratives that address buyer needs and industry challenges. Partner with Global Marketing to inform campaign planning with strong messaging, customer insights, and solution-based value propositions, while enabling regional teams to adapt to local markets. Support Sales Enablement by creating strategic tools and content, from pitch decks to training sessions, that translate complexity into clarity. Guide the development of industry-leading content that showcases Tive's value with strategic customer-facing collateral. Manage and mentor the existing Product Marketing Manager, providing strategic direction and ensuring effective execution across launches and campaigns. Champion the growth of the Product Marketing function at Tive by defining processes, best practices, and ways of working to scale effectively. Our Ideal Candidate Has: 6+ years of experience in B2B Product Marketing, ideally in SaaS, connected hardware/IoT, or supply chain/logistics technology. Bachelor's degree in business or marketing; MBA preferred. Proven experience developing messaging and GTM strategies across multiple product types and industries. Strong ability to synthesize technical product inputs into clear, concise, buyer-friendly messaging. Track record of supporting vertical-specific GTM motions. Confident speaker, comfortable presenting to large, senior groups both in person and virtually. Excellent collaboration and stakeholder management skills. Strong writing and content creation abilities, with a portfolio of work you have led or contributed to. Location: Boston preferred, remote options available. What does Tive offer? The opportunity to join what may be the most important company in your career. The autonomy and resources to build what you know how to build. Work with a committed global team that supports each other. Office-based or hybrid options—your choice. Competitive equity to ensure employees share in Tive's long-term success. We celebrate diversity and consider it key to our success as a team and as a company. We are proud to be an equal-opportunity employer and committed to creating an inclusive environment of mutual respect for all employees.
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