Director, Email Deliverability & Optimization
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Director, Email Deliverability & Optimization
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About Us
Targeted Victory is a full-service marketing agency providing optimized outcomes in the digital age. We are made up of fresh thinking, curious minded, supportive, and team oriented individuals. Our clients, including national political and international decision makers, count on our team of top strategists to provide comprehensive solutions and strategic counsel on public affairs, advertising, media planning, fundraising and reputation management.
About Us
Targeted Victory is a full-service marketing agency providing optimized outcomes in the digital age. We are made up of fresh thinking, curious minded, supportive, and team oriented individuals. Our clients, including national political and international decision makers, count on our team of top strategists to provide comprehensive solutions and strategic counsel on public affairs, advertising, media planning, fundraising and reputation management.
We have collectively raised our clients more than $1.95 billion in online fundraising, managed over $395 million in digital advertising, delivered over 24 billion emails and 7.5 billion text messages, and have sold and fulfilled over 3.5 million units of merchandise.
Targeted Victory is the proud recipient of the Washington Post Top Workplaces for 2025, 2023, and 2022, Reed Award for Best Employer in 2022, and the Campaign Tech Award for Best Employer in 2021.
Overview
Targeted Victory is looking for a creative leader to develop and optimize our email strategy as we work to improve and transform the political fundraising experience for both donors and clients. This role requires a leader that must be comfortable working in a deadline-driven, campaign-style work environment and be able to coordinate with multiple teams across the organization to capture requirements and drive outcomes. Attention to detail, time management, and a strong work ethic are must-haves.
As an Email Deliverability & Optimization Director, you will be responsible for maximizing the success of our email campaigns by ensuring high deliverability rates. You will work closely with various internet service providers (ISPs) to mitigate deliverability issues, conduct thorough email deliverability analyses, and develop technical requirements to enhance our overall email strategy. It’s our preference for the applicants to be able to work in person at our Arlington, VA office, but we will be open to being remote for the right candidate with the expectation that there will be frequent trips to the office to build relationships.
Responsibilities
- Lead and grow Targeted Victory’s email marketing programs, helping to advance our position as the market leader in online fundraising
- Gather requirements, conduct full discovery, and write clear technical specifications to achieve defined goals
- Develop strategies and tactics to increase the performance of Targeted Victory’s email products
- Partner with ESP and data vendors to enhance the effectiveness of Targeted Victory’s email efforts
- Partner with internal stakeholders to advance email marketing capabilities and results
- Analyze, optimize, and report on key fundraising and email marketing metrics
- Establish the structure and processes necessary to manage email operations and projected growth
- Work effectively both independently and as part of a team
- Ability to understand complex processes and operations, the flow of data, targeting, and events
- Ensure teams have the tools and training needed to execute new email tactics
- Collaborate effectively across product teams, client teams, and other departments within Targeted Victory
- Serve as both a strategic partner and a hands-on contributor, providing leadership, insights, and direct support to achieve strategic objectives.
- Bachelor's degree in Marketing or equivalent work experience in a related field
- 5+ years of experience leading email deliverability teams, ideally within the political industry or with an email service provider
- Proven ability to optimize across a variety of digital advertising channels and manage the implementation of tactics
- Significant experience managing others and driving/aligning teams to strategy
- Demonstrated ability to scale and improve email programs, optimize efforts, and drive outcomes
- Demonstrated enthusiasm for building productive relationships with key stakeholders and leadership
- Advanced analytical and reporting skills, with the ability to deliver on return on advertising spend (ROAS) metrics
- Excellent communication skills with the ability to simplify complex topics into easily understood messages
Seniority level
Seniority level
Director
Employment type
Employment type
Full-time
Job function
Job function
OtherIndustries
Advertising Services
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