Director, Performance Marketing (Head of Performance Media)

Director, Performance Marketing (Head of Performance Media)

Join to apply for the Director, Performance Marketing (Head of Performance Media) role at FuturHealth

Director, Performance Marketing (Head of Performance Media)

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Join to apply for the Director, Performance Marketing (Head of Performance Media) role at FuturHealth

At FuturHealth, we're on a mission to create a product where every individual feels inspired and empowered to confidently take charge of their wellbeing. We believe in and are dedicated to offering personalized and holistic approaches to combat health concerns.
Operating at the intersection of health and technology, we provide a comprehensive range of services, including telemedicine, personalized nutrition plans, medication delivery, and insurance solutions. We believe that wellbeing is deeply personal, and the path to becoming the best version of yourself is paved with progress, not perfection. Our central focus is on utilizing scientifically-proven prescriptions and telehealth initiatives to tackle obesity head-on.
Role Overview
FuturHealth is seeking a Director, Performance Marketing (Head of Performance Media) to lead and scale our digital paid acquisition efforts across search, social, programmatic, affiliate, and emerging channels. This role is responsible for owning and optimizing performance metrics including CAC, ROAS, LTV, and CRO, while managing day-to-day campaign execution and experimentation.
You'll work closely with the EVP of Marketing to transform strategy into high-performing, data-driven campaigns that also reinforce the power of the FuturHealth brand—and partner across media, creative, and product teams to ensure the full marketing funnel is optimized for acquisition and growth.
This is a critical leadership role for a performance-obsessed growth marketer who thrives in fast-paced, highly cross-functional environments.
What You'll Do
Campaign Management & Execution

• Lead paid acquisition efforts across Google, Meta, TikTok, programmatic display, affiliate, and other digital channels
• Own execution of digital performance campaigns including media planning, creative briefing, audience targeting, and conversion tracking
• Continuously test and optimize creative, bids, audiences, and landing pages to improve CAC and LTV
  

Data, Reporting & Optimization

• Own performance KPIs: CAC, ROAS, conversion rate, LTV, and channel-level ROI
• Partner with marketing ops, data/analytics, and attribution leads to design and optimize Northbeam reporting dashboards to unlock cross-channel insights
• Contribute to growth forecasting and performance analysis, identifying opportunities to scale or reallocate spend
  

Team & Cross-Functional Leadership

• Manage a small team of performance marketers and external agency partners
• Collaborate with dedicated Meta, Snap, and other platform client service teams to shape and manage policies to benefit the company
• Partner with Creative, Product Marketing, CRO, and Lifecycle teams to ensure cohesive, data-backed campaigns
• Provide regular updates to executive leadership on performance trends, testing outcomes, and growth strategies
  

What You Bring

• 10+ years of experience in digital marketing with a focus on paid acquisition and performance marketing
• Deep expertise across paid search, paid social, affiliate, and programmatic channels
• Proven track record of optimizing CAC and driving LTV through experimentation and data-driven decision making
• Experience managing media budgets of $5M+ monthly
• Familiarity with attribution models (MTA, MMM) and performance analytics
• Strong leadership and project management skills with a bias for execution
• Comfort in fast-growth startup or DTC environments
  

Preferred

• Experience in health tech, consumer wellness, or regulated industries
• Familiarity with tools like Google Ads, Meta Ads Manager, TikTok Ads, Google Analytics (GA4), Segment, Looker, Northbeam, Posthog, and conversion rate optimization platforms
• Knowledge of HIPAA-compliant marketing best practices
  

The pay range for this role is $174,000- $200,000 total compensation package. We offer a competitive salary package and may include variable compensation such as bonus and equity. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.
Additional Company Info
Founded by a team with a proven track record of delivering exceptional experiences to over 25 million consumers, they began by revolutionizing personalized nutrition through an intuitive mobile app that adapts meal plans to individual metabolisms and preferences. With seamless integrations with food services and a thriving community of like-minded individuals, the formation of FuturHealth began to further empower people on their health journey.
Securing Series Seed Funding in December 2023, FuturHealth is backed by Corazon Capital, Oversubscribed Ventures, and InterAlpen Partners. We achieved remarkable 40X growth in 2024 and are proud to be maintaining this impressive momentum. We are currently seeking visionary people to join us in our journey to revolutionize healthcare and empower individuals to lead healthier lives. If you are passionate about making a meaningful impact and driving innovation in the health and wellness and technology space, we invite you to explore opportunities and be a part of the future of healthcare.
What we can offer:

• Flexibility and Balance :
• Fully remote work policy, Unlimited Paid Time Off (PTO), 13 Company Holidays plus Floating Holiday flexibility for added personal convenience! Paid Parental Leave (US Only)
• Comprehensive Total Rewards (US Only) : Health, Dental, Vision Insurance, and Retirement (401k).
• Wellness Support (US Only) : Employee Assistance Program (EAP), Health Savings Account (HSA), and Flexible Spending Account (FSA).
• Exclusive Perks (US Only) :
• Partnerships: SmartSpend discounts, SoFi financial tools, One Medical care, and Rightway healthcare navigation.
• Pet Insurance : Affordable plans for your furry friends.
• Commuter Benefits (State Specific) : Simplify daily travel.
• Tools to Thrive :
• New hire swag and company equipment (laptop, software) for a seamless start.
• Authentic startup exposure with opportunities to make a tangible impact.
• A culture built on autonomy, accountability, and results-driven success.
  

Note: Benefits and compensation listed may vary based on the country of your employment and the nature of your employment with Futurhealth.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

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