Pager Duty
Global Campaign Manager
As the Global Campaign Manager at PagerDuty, you'll own a critical customer segment that drives toward our revenue goals. You'll develop integrated demand generation campaigns that deliver pipeline and accelerate deals by collaborating with many cross functional teams. We're looking for an expert collaborator who's customer-obsessed, excels at crafting buyer journeys, and uses analytics to fuel continuous testing and innovation. This role balances strategic thinking with tactical executionbuilding what's needed today while architecting for tomorrow's growth. Key Responsibilities:
Campaign Strategy & Execution: Develop and execute multi-channel campaigns targeting ITOps, DevOps, and security teams globally. Activate cross-functional teams to ensure tight alignment on objectives, messaging, and execution. You'll directly manage lead gen, webinar, and nurture channels for your campaign. Customer-Centric Program Development: Research your customer segments to inform program strategy. Synthesize insights from multiple sources to craft personalized experiences that engage individuals and buying groups throughout their journey. Continuously evolve programs to maximize pipeline generation and deal acceleration. Pipeline Generation & Opportunity Acceleration: Own pipeline and ARR targets by ideating and troubleshooting across Marketing tactics to reach and exceed goals. Monitor lead quality and gather feedback to optimize programs, including working with Marketing Analytics for the right data visibility. Partner with Sales to aid opportunity creation and acceleration. Performance Analytics & Optimization: Start each day knowing your campaign's performance against quarterly targets. Track, analyze, and optimize using marketing automation and attribution tools to drive continuous improvement. Portfolio Management: Build the optimal targeting and tactic mix for your campaigns to reach both short term and long term goals. Use dynamic triggers to help accelerate user and account journeys. Global Coordination: Create scalable tactic templates for regional teams to implement locally. Balance needs across mature and emerging markets while maintaining brand consistency and message clarity. Also work with Sales Enablement to scale training on marketing tactics. Cross-Functional Partnership: Collaborate closely with but not limited to the Product Marketing, Content Marketing, Performance Marketing, Marketing Operations, and Sales teams to align messaging with go-to-market strategies. Provide and receive feedback on collaboration and processes for continuous improvement. Basic Qualifications:
5-7 years B2B marketing experience, preferably in technology or SaaS Proven track record managing integrated campaigns that drive measurable pipeline impact Strong analytical skills with ability to derive actionable insights from data Global marketing experience or demonstrated ability to work across time zones and cultures Excellent project management, communication, and influencing skills Preferred Qualifications:
Experience in DevOps, IT operations, or incident management space Account based marketing (ABM) experience a nice to have Experience with marketing automation platforms and CRM systems, like Marketo and Salesforce The base salary range for this position is 114,000 - 173,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits. Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience. Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process. Hybrid Approach: You will be required to come into our Atlanta office 1/day week. Hesitant to apply? We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn't the right role or time - sign up for job alerts! PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in: Location restrictions: Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming Candidates must reside in an eligible location, which vary by role. Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian. As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site. Your package may include: Competitive salary Comprehensive benefits package from day one Flexible work arrangements Company equity* ESPP (Employee Stock Purchase Program)* Retirement or pension plan* Generous paid vacation time Paid holidays and sick leave Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)* Paid volunteer time off: 20 hours per year Company-wide hack weeks Mental wellness programs *Eligibility may vary by role, region, and tenure PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, enabling customers to achieve operational efficiency at scale with the PagerDuty Operations Cloud. The PagerDuty Operations Cloud combines AIOps, Automation, Customer Service Operations and Incident Management with a powerful generative AI assistant to create a flexible, resilient and scalable platform to increase innovation velocity, grow revenue, reduce cost, and mitigate the risk of operational failure. Half of the Fortune 500 and nearly 70% of the Fortune 100 rely on PagerDuty as essential infrastructure for the modern enterprise. PagerDuty is Great Place to Work-certified, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.
As the Global Campaign Manager at PagerDuty, you'll own a critical customer segment that drives toward our revenue goals. You'll develop integrated demand generation campaigns that deliver pipeline and accelerate deals by collaborating with many cross functional teams. We're looking for an expert collaborator who's customer-obsessed, excels at crafting buyer journeys, and uses analytics to fuel continuous testing and innovation. This role balances strategic thinking with tactical executionbuilding what's needed today while architecting for tomorrow's growth. Key Responsibilities:
Campaign Strategy & Execution: Develop and execute multi-channel campaigns targeting ITOps, DevOps, and security teams globally. Activate cross-functional teams to ensure tight alignment on objectives, messaging, and execution. You'll directly manage lead gen, webinar, and nurture channels for your campaign. Customer-Centric Program Development: Research your customer segments to inform program strategy. Synthesize insights from multiple sources to craft personalized experiences that engage individuals and buying groups throughout their journey. Continuously evolve programs to maximize pipeline generation and deal acceleration. Pipeline Generation & Opportunity Acceleration: Own pipeline and ARR targets by ideating and troubleshooting across Marketing tactics to reach and exceed goals. Monitor lead quality and gather feedback to optimize programs, including working with Marketing Analytics for the right data visibility. Partner with Sales to aid opportunity creation and acceleration. Performance Analytics & Optimization: Start each day knowing your campaign's performance against quarterly targets. Track, analyze, and optimize using marketing automation and attribution tools to drive continuous improvement. Portfolio Management: Build the optimal targeting and tactic mix for your campaigns to reach both short term and long term goals. Use dynamic triggers to help accelerate user and account journeys. Global Coordination: Create scalable tactic templates for regional teams to implement locally. Balance needs across mature and emerging markets while maintaining brand consistency and message clarity. Also work with Sales Enablement to scale training on marketing tactics. Cross-Functional Partnership: Collaborate closely with but not limited to the Product Marketing, Content Marketing, Performance Marketing, Marketing Operations, and Sales teams to align messaging with go-to-market strategies. Provide and receive feedback on collaboration and processes for continuous improvement. Basic Qualifications:
5-7 years B2B marketing experience, preferably in technology or SaaS Proven track record managing integrated campaigns that drive measurable pipeline impact Strong analytical skills with ability to derive actionable insights from data Global marketing experience or demonstrated ability to work across time zones and cultures Excellent project management, communication, and influencing skills Preferred Qualifications:
Experience in DevOps, IT operations, or incident management space Account based marketing (ABM) experience a nice to have Experience with marketing automation platforms and CRM systems, like Marketo and Salesforce The base salary range for this position is 114,000 - 173,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits. Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience. Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process. Hybrid Approach: You will be required to come into our Atlanta office 1/day week. Hesitant to apply? We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn't the right role or time - sign up for job alerts! PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in: Location restrictions: Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming Candidates must reside in an eligible location, which vary by role. Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian. As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site. Your package may include: Competitive salary Comprehensive benefits package from day one Flexible work arrangements Company equity* ESPP (Employee Stock Purchase Program)* Retirement or pension plan* Generous paid vacation time Paid holidays and sick leave Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)* Paid volunteer time off: 20 hours per year Company-wide hack weeks Mental wellness programs *Eligibility may vary by role, region, and tenure PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, enabling customers to achieve operational efficiency at scale with the PagerDuty Operations Cloud. The PagerDuty Operations Cloud combines AIOps, Automation, Customer Service Operations and Incident Management with a powerful generative AI assistant to create a flexible, resilient and scalable platform to increase innovation velocity, grow revenue, reduce cost, and mitigate the risk of operational failure. Half of the Fortune 500 and nearly 70% of the Fortune 100 rely on PagerDuty as essential infrastructure for the modern enterprise. PagerDuty is Great Place to Work-certified, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.