Avis Budget Group
Manager of Ecommerce
Avis Budget Group is looking for an analytical, customer-obsessed, and highly collaborative Manager of Ecommerce to lead global conversion optimization efforts across our digital platforms. This position plays a vital role within the Product & Engineering organization and will serve as the primary driver of strategies that turn demand into revenue by enhancing the customer journey. You will be responsible for analyzing, testing, and improving the performance of our ecommerce funnels across our global websites and mobile apps. You'll also work to make our digital products indispensable to travelers, increasing both retention and loyalty. This role bridges the gap between marketing strategy and product execution, so you must be equally comfortable working with business stakeholders and technical teams. What you'll do: Conversion Optimization Leadership
Own and lead the global conversion rate optimization (CRO) strategy across Avis Budget Group's websites and mobile apps. Analyze user journeys and funnels to identify opportunities that increase conversion and reduce friction. Define, prioritize, and manage a robust pipeline of A/B and multivariate tests to validate ideas and drive measurable impact.
Product Strategy & Customer Experience
Champion an exceptional digital reservation experience that boosts customer satisfaction, repeat use, and brand loyalty. Collaborate with Product Managers to ensure test learnings and customer behavior insights are integrated into the product roadmap. Help evolve our ecommerce platform to better meet the needs of modern travelers.
Cross-Functional Partnership
Act as the conversion lead for the Product & Engineering team while closely partnering with the Marketing and Commercial teams to ensure seamless alignment between demand generation and conversion strategies. Translate marketing goals and campaign traffic into clear product opportunities that maximize booking outcomes. Ensure commercial stakeholders have visibility into test results, performance trends, and opportunities for improvement.
Communication & Execution
Serve as the critical bridge between technical and business audiences: articulate testing hypotheses, results, and data insights in ways that inspire action across departments. Collaborate with engineering teams to ensure clean implementation and measurement of conversion experiments. Advocate for a culture of experimentation and performance-focused thinking across the organization.
You should apply if you bring: Required
5+ years of experience in ecommerce, digital product optimization, or CRO with a focus on data-driven performance. Proven track record managing experimentation programs (A/B, MVT) and driving measurable outcomes. Strong understanding of web and mobile analytics, customer journey mapping, and conversion strategy. Experience collaborating across marketing, product, design, and engineering teams. Exceptional communication and stakeholder management skills. Deep curiosity about customer behavior and the ability to turn insights into testable hypotheses.
Preferred
Experience with testing and analytics platforms (e.g., Optimizely, Adobe Target, Google Optimize, Amplitude, Mixpanel). Background in travel, mobility, or other high-intent digital industries. Exposure to personalization tools and strategies to improve customer engagement and retention.
We understand applying is intimidating
please try to be confident! You don't have to match all the requirements exactly to be considered. We are looking for technically skilled, invested leaders eager to take the wheel. Driven People. Performing with Purpose People We are people driven: building an engineering culture, stronger together, maximizing our diversity of thought, backgrounds and beliefs at every level of our organization. Performance We are performance driven: encouraging each other to be at our best through leadership, training, tools, and rewards. Purpose We are purpose driven: building modern and cutting-edge products, providing safe and sustainable transport solutions that make a difference to the lives of our colleagues, customers and communities. Benefits you'll receive: Paid time off 401K retirement plan with company matched contributions Access to Medical, Dental, Vision, Life and Disability insurance Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Insurance, FSA, additional life insurance coverages Contribute up to $260 as a tax free benefit for public transportation or parking expenses Employee discounts, including discounted prices on purchase of Avis / Budget cars Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service, and more The annual starting salary for this position is between $140,000 - $160,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate. Avis Budget Group is an Equal Opportunity Employer
Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law. This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.
Avis Budget Group is looking for an analytical, customer-obsessed, and highly collaborative Manager of Ecommerce to lead global conversion optimization efforts across our digital platforms. This position plays a vital role within the Product & Engineering organization and will serve as the primary driver of strategies that turn demand into revenue by enhancing the customer journey. You will be responsible for analyzing, testing, and improving the performance of our ecommerce funnels across our global websites and mobile apps. You'll also work to make our digital products indispensable to travelers, increasing both retention and loyalty. This role bridges the gap between marketing strategy and product execution, so you must be equally comfortable working with business stakeholders and technical teams. What you'll do: Conversion Optimization Leadership
Own and lead the global conversion rate optimization (CRO) strategy across Avis Budget Group's websites and mobile apps. Analyze user journeys and funnels to identify opportunities that increase conversion and reduce friction. Define, prioritize, and manage a robust pipeline of A/B and multivariate tests to validate ideas and drive measurable impact.
Product Strategy & Customer Experience
Champion an exceptional digital reservation experience that boosts customer satisfaction, repeat use, and brand loyalty. Collaborate with Product Managers to ensure test learnings and customer behavior insights are integrated into the product roadmap. Help evolve our ecommerce platform to better meet the needs of modern travelers.
Cross-Functional Partnership
Act as the conversion lead for the Product & Engineering team while closely partnering with the Marketing and Commercial teams to ensure seamless alignment between demand generation and conversion strategies. Translate marketing goals and campaign traffic into clear product opportunities that maximize booking outcomes. Ensure commercial stakeholders have visibility into test results, performance trends, and opportunities for improvement.
Communication & Execution
Serve as the critical bridge between technical and business audiences: articulate testing hypotheses, results, and data insights in ways that inspire action across departments. Collaborate with engineering teams to ensure clean implementation and measurement of conversion experiments. Advocate for a culture of experimentation and performance-focused thinking across the organization.
You should apply if you bring: Required
5+ years of experience in ecommerce, digital product optimization, or CRO with a focus on data-driven performance. Proven track record managing experimentation programs (A/B, MVT) and driving measurable outcomes. Strong understanding of web and mobile analytics, customer journey mapping, and conversion strategy. Experience collaborating across marketing, product, design, and engineering teams. Exceptional communication and stakeholder management skills. Deep curiosity about customer behavior and the ability to turn insights into testable hypotheses.
Preferred
Experience with testing and analytics platforms (e.g., Optimizely, Adobe Target, Google Optimize, Amplitude, Mixpanel). Background in travel, mobility, or other high-intent digital industries. Exposure to personalization tools and strategies to improve customer engagement and retention.
We understand applying is intimidating
please try to be confident! You don't have to match all the requirements exactly to be considered. We are looking for technically skilled, invested leaders eager to take the wheel. Driven People. Performing with Purpose People We are people driven: building an engineering culture, stronger together, maximizing our diversity of thought, backgrounds and beliefs at every level of our organization. Performance We are performance driven: encouraging each other to be at our best through leadership, training, tools, and rewards. Purpose We are purpose driven: building modern and cutting-edge products, providing safe and sustainable transport solutions that make a difference to the lives of our colleagues, customers and communities. Benefits you'll receive: Paid time off 401K retirement plan with company matched contributions Access to Medical, Dental, Vision, Life and Disability insurance Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Insurance, FSA, additional life insurance coverages Contribute up to $260 as a tax free benefit for public transportation or parking expenses Employee discounts, including discounted prices on purchase of Avis / Budget cars Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service, and more The annual starting salary for this position is between $140,000 - $160,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate. Avis Budget Group is an Equal Opportunity Employer
Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law. This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.