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isolved

Product Marketing Senior Specialist

isolved, Charlotte, North Carolina, United States, 28277

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Job Description

Job Description

Job Description

Product Marketing Senior Specialist

Summary/objective Our product marketing team is at the heart of our business, responsible for driving market awareness, demand for, and adoption of isolved solutions through compelling competitive differentiation in a rapidly growing global market for HCM technology. isolved Product Marketers seamlessly blend creative and technical abilities with strong commercial acumen to influence the company's success. The Product Marketing Senior Specialist will work closely with the product management team, sales and marketing leaders, and marketplace partner team to develop differentiated messaging in support of successful offering launches. The Product Marketing Senior Specialist will play a key role in the development and execution of go-to-market (GTM) plans and integrated campaigns.

Core Job Duties Assist in the development and promotion of compelling, differentiated positioning and messaging for internal and external communications and products, services, and strategic partners. Support the creation of effective and measurable tools and materials to increase solution demand and adoption. Create and maintain solution collateral and sales pitches, alongside a continuous stream of compelling content (whitepapers, interactive tools, videos) that generate awareness, enable sales, and accelerate the buying process. Empower our sales and partner ecosystem through training and enablement activities, differentiated strategies, and the development of sales tools and assets. Collaborate side-by-side with product management and strategic partner teams as a key stakeholder to our overall product organization. Support our marketing team from subject matter expertise and GTM definition to ideal customer profile and buyer personas.

Job Complexity Developing professional expertise. Beginning to focus on attaining proficiency in one or more areas of their role. Applies company policies and procedures to resolve a variety of issues.

Interaction Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors. Exercises judgment within defined procedures and practices to determine appropriate action. Builds productive internal/external working relationships.

Supervision Normally receives general instructions on routine work, detailed instructions on new projects or assignments.

Experience Typically requires a Bachelor's degree and a minimum of 2 years of related experience' or an advanced degree without experience; or equivalent work experience.

Scope N/A

Discretion N/A

Minimum Qualifications Bachelor's degree in marketing, or requisite work experience At least 2+ years proven experience in product marketing, partner marketing, product management, sales/pre-sales or consulting roles or combination thereof Solid understanding of subscription based B2B software and services Familiar with product marketing tactics such as integrated marketing campaigns, competitive intelligence, differentiation development, naming, pricing and packaging, sales enablement, and more Strong written and visual presentation skills Strong communication and interpersonal skills Attention to detail with the ability to multi-task in a fast-paced environment Effective organizational and prioritization skills Comprehensive knowledge of Microsoft 365

Physical Demands Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds.

Travel Required Yes, up to 15% domestic travel may be required.

Work Authorization Employee must be legally authorized to work in the United States.

FLSA Classification Exempt

Location Any

About isolved isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit

www.isolvedhcm.com.

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are. Visit

www.isolvedhcm.com/careers

for more information regarding our incredible culture and focus on our employee experience. Visit

www.isolvedeebenefits.com

for a comprehensive list of our employee total rewards offerings.

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