Retail Marketing Analyst

Step into the role of Retail Marketing Analyst at Barclays, where you will support our GAP partnerships by providing operational and client-facing support on direct mail and digital platforms. In this role, you will be an integral part of the Creative Center of Excellence (CCOE) team by supporting the creative review of submissions from the GAP and retail partners. To be successful as a Retail Marketing Analyst, you should have experience with: Retail partnership guidance and oversight covering direct mail and digital platform initiatives Review of creative submissions Performance management Some other highly valued skills may include: Ample verbal and written communication skills Demonstrable ability to collaborate effectively with other teams Abundant attention to detail You may be assessed on key skills such as risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, as well as job-specific technical skills. This role is located in Wilmington, DE. Purpose of the role To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels by crafting compelling narratives and designing engaging visual content. Accountabilities Collaborate with internal stakeholders to develop content messages, themes, and topics that communicate the bank’s objectives. Manage the end-to-end content creation process, including writing, editing, animation creation, and static asset development for communication across platforms. Develop content that engages clients and stakeholders via articles, social media, videos, and infographics. Monitor content performance across channels using analytics tools. Develop and maintain platforms such as microsites to promote the bank’s business objectives, values, products, services, and campaigns for specific audiences. Analyst Expectations Perform activities timely and to a high standard, driving continuous improvement. Possess in-depth technical knowledge and experience in the area of expertise. Understand principles and concepts within the area of expertise. Lead and support a team, guiding professional development, and coordinating resources. Demonstrate leadership behaviors: Listen and be authentic, Energise and inspire, Align across the enterprise, Develop others. Develop technical expertise or act as an advisor as an individual contributor. Impact related teams’ work, partner with other functions, and take responsibility for operational outcomes. Escalate policy breaches, embed new policies, and advise on decision-making. Manage risk, controls, and compliance with relevant rules and regulations. Build understanding of how the sub-function contributes to organizational objectives. Make evaluative judgments, resolve problems, and communicate effectively with stakeholders. All colleagues are expected to demonstrate Barclays Values: Respect, Integrity, Service, Excellence, and Stewardship, and embody the Barclays Mindset: Empower, Challenge, and Drive.

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