The RealReal
VP, Public Relations & Corporate Communications
The RealReal, San Francisco, California, United States, 94199
Vice President PR and Corporate Communications
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below. The Vice President of PR and Corporate Communications will lead The RealReal's PR and Communications team, balancing strategic thinking with channel-specific storytelling across the media landscape. They will oversee all external touchpoints to ensure alignment and clarity of voice and vision. This role requires a strategic leader who understands the business, brand, and culture, and can lead the team to impactful, tactical executions. The ideal candidate thrives in a fast-paced environment, managing multiple projects and guiding the team to prioritize effectively. They should be a skilled strategic thinker and writer, capable of delivering compelling communications tailored to diverse audiences, including executives and lifestyle media. The candidate must have a broad network of media contacts and be adept at securing coverage and thought leadership opportunities. Emotional intelligence, interpersonal skills, and the ability to guide executive leadership are essential. This role offers an opportunity to shape communications supporting The RealReal's innovation and growth. Daily Responsibilities Lead PR and corporate communication strategies at a public company. Develop impactful campaigns aligning brand, business, and culture with measurable KPIs. Create strong messaging and written materials independently and efficiently. Secure top-tier media coverage across business, broadcast, and lifestyle outlets. Leverage data to enhance storytelling and generate coverage. Collaborate with Investor Relations on earnings and financial communications. Partner with HR for internal communications and employee engagement. Provide strategic counsel and coaching to executives and spokespeople. Build trusted relationships internally and externally. Develop and maintain a crisis communication plan with strategic and rapid response. Create PR and coverage reports with qualitative and quantitative analysis. Minimum Requirements 10-15+ years of PR experience, including leadership roles, with in-house and agency experience preferred. Experience in developing company positioning strategies. Excellent writing skills and ability to lead and edit team work. Proven media relationship-building and coverage generation skills. Results-oriented, able to multitask and adapt between strategy and execution. Experience in corporate, financial, and crisis communications. Creative thinker with strong execution skills. Organized and detail-oriented. Collaborative team player. Preferred Qualifications Experience in e-commerce, retail, or fashion is preferred. Compensation & Benefits Employee Stock Purchase Plan 401K with Company Match Medical, Dental & Vision Insurance Paid Parental Leave 9 Paid Holidays Flexible Time Off (with approval) Salary range: $260,000-$300,000, based on experience and location, plus potential bonuses and incentives. The RealReal is the world's largest online marketplace for authenticated luxury resale, committed to sustainability and offering a wide range of luxury goods. We are an equal opportunity employer, valuing diversity and inclusion. Reasonable accommodations are available for individuals with disabilities. Physical and sensory requirements are outlined, including sitting, handling, talking, and occasional lifting up to 10 pounds.
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Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below. The Vice President of PR and Corporate Communications will lead The RealReal's PR and Communications team, balancing strategic thinking with channel-specific storytelling across the media landscape. They will oversee all external touchpoints to ensure alignment and clarity of voice and vision. This role requires a strategic leader who understands the business, brand, and culture, and can lead the team to impactful, tactical executions. The ideal candidate thrives in a fast-paced environment, managing multiple projects and guiding the team to prioritize effectively. They should be a skilled strategic thinker and writer, capable of delivering compelling communications tailored to diverse audiences, including executives and lifestyle media. The candidate must have a broad network of media contacts and be adept at securing coverage and thought leadership opportunities. Emotional intelligence, interpersonal skills, and the ability to guide executive leadership are essential. This role offers an opportunity to shape communications supporting The RealReal's innovation and growth. Daily Responsibilities Lead PR and corporate communication strategies at a public company. Develop impactful campaigns aligning brand, business, and culture with measurable KPIs. Create strong messaging and written materials independently and efficiently. Secure top-tier media coverage across business, broadcast, and lifestyle outlets. Leverage data to enhance storytelling and generate coverage. Collaborate with Investor Relations on earnings and financial communications. Partner with HR for internal communications and employee engagement. Provide strategic counsel and coaching to executives and spokespeople. Build trusted relationships internally and externally. Develop and maintain a crisis communication plan with strategic and rapid response. Create PR and coverage reports with qualitative and quantitative analysis. Minimum Requirements 10-15+ years of PR experience, including leadership roles, with in-house and agency experience preferred. Experience in developing company positioning strategies. Excellent writing skills and ability to lead and edit team work. Proven media relationship-building and coverage generation skills. Results-oriented, able to multitask and adapt between strategy and execution. Experience in corporate, financial, and crisis communications. Creative thinker with strong execution skills. Organized and detail-oriented. Collaborative team player. Preferred Qualifications Experience in e-commerce, retail, or fashion is preferred. Compensation & Benefits Employee Stock Purchase Plan 401K with Company Match Medical, Dental & Vision Insurance Paid Parental Leave 9 Paid Holidays Flexible Time Off (with approval) Salary range: $260,000-$300,000, based on experience and location, plus potential bonuses and incentives. The RealReal is the world's largest online marketplace for authenticated luxury resale, committed to sustainability and offering a wide range of luxury goods. We are an equal opportunity employer, valuing diversity and inclusion. Reasonable accommodations are available for individuals with disabilities. Physical and sensory requirements are outlined, including sitting, handling, talking, and occasional lifting up to 10 pounds.
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