Digital Marketing Specialist

Benefits: 401(k) Bonus based on performance Health insurance Paid time off Training & development About US: Abacus Business Computer (ABCPOS) is a New York City-based point of sale (POS) systems company that provides one-stop solutions from POS systems to merchant services to growth marketing. With over 30 years in the industry, ABCPOS serves more than 6,000 customers and has 40,000 devices installed. The company's customer base ranges from restaurants to retailers, e-commerce to franchise to international groups. What We Looking For: We seek a results-driven Marketing Manager with expertise in SEO, SEM, and hospitality content creation to spearhead our digital growth. The ideal candidate will craft and execute data-backed SEO strategies, optimize PPC campaigns, and leverage analytics to maximize performance. You'll create compelling restaurant-focused content across all digital channels while implementing high-converting retargeting strategies. Working closely with our external digital agency, you'll ensure technical SEO excellence. This role requires tight collaboration with Sales and Business Development to generate quality leads through strategic video production, email marketing, and targeted digital advertising campaigns that both attract and nurture customer relationships. Responsibilities include: Private Traffic Channels: Email, SMS, App Push Notifications Establish sending rules, timing strategies, and audience segmentation Monthly performance tracking (open rates, click-through rates, conversion rates) Optimization based on data analysis Online Advertising Management & Analytics Manage and execute campaigns across Meta, Google Ads, and SEO/SEM platforms Generate monthly performance reports for internal evaluation Continuous optimization based on ROI analysis Marketing Content Production & Localized Operations Create marketing materials and ensure proper implementation Develop social media strategies tailored to local markets Execute localized market operations and community management Required Skills 2+ years of digital marketing experience. Strong SEO expertise: technical SEO, content optimization, and link building. Deep paid search (PPC) knowledge: Google Ads & Meta Ads. Creative Suite proficiency: Canva, Adobe (InDesign, Illustrator, Premiere Pro). Experience with HubSpot & Salesforce. Fluent in Mandarin (Chinese) and English. Exceptional communication skills (written & verbal). Strong multitasking & time managementability to handle multiple projects. Collaborative mindsetaligning digital marketing efforts with business goals. Preferred Qualifications Hospitality industry digital marketing experience. Multi-channel expertise: Mobile marketing Email marketing Pay-per-click (PPC) marketing Social media marketing Content marketing Search engine optimization (SEO)

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