Influencer
Job Description
Job Description
SALARY:
$60-65k LOCATION:
New York or Remote
Who are we? We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.
Job Title Measurement Analyst (Hybrid, Open to Remote)
Reporting of the role This role reports to the Associate Director of Measurement
Overview of the job We’re looking for a sharp, detail-oriented Insights & Measurement Analyst to help shape how we evaluate the impact of influencer marketing campaigns. In this role, you’ll partner closely with the Associate Director of Measurement to build a world-class measurement function - analyzing performance data, identifying key themes in social content, and helping translate creator-driven insights into business impact.
You’ll be instrumental in evolving our internal measurement systems, conducting thematic and sentiment analysis, and supporting the delivery of clear, compelling post-campaign reporting for our clients. If you’re fluent in both the language of data and digital culture, and you’re excited by the idea of turning social buzz into business intelligence, we want to hear from you.
3 best things about the job
Work where data meets culture: Dig into the numbers and the memes - turning influencer content, viral moments, and audience sentiment from comment sections into insights that actually move the needle for brands.
Help showcase creator stories: Your analysis helps shape the next big brand moments on TikTok, Instagram, and beyond - because behind every great campaign is an even greater insights report.
Collaborate with creative minds: Work shoulder-to-shoulder with strategists, creatives, and client teams to dream up smarter campaigns and show off their impact with dashboards and stories that wow clients.
Measures of success –
In the first few months, you would have: Developed a strong understanding of the measurement studies in our toolbox, with a focus on sentiment analysis, brand lift, and content effectiveness.
Successfully scraped, coded, and charted data, contributing to building world-class, client-facing sentiment reports and decks.
Helped organize, archive, and maintain historical campaign data to support our benchmarking initiatives.
Been a part of all forms of creator measurement within our full funnel, industry-leading toolkit.
Roles & Responsibilities: Support the development and refinement of our measurement infrastructure and analytics processes.
Analyze campaign performance across social platforms using both qualitative and quantitative methods.
Conduct creative effectiveness, sentiment and thematic analysis of influencer content and audience responses.
Collaborate with strategy, client services, and creative teams to deliver actionable insights and strategic recommendations.
Help build and maintain dashboards, benchmarks, and reporting templates.
Identify patterns and trends in social behavior that can inform future campaign planning.
Assist in developing measurement frameworks tailored to brand goals and KPIs.
What you will need: 1–3 years experience in data analysis, social listening, or campaign measurement - ideally in a digital, media, or influencer-focused environment
Familiarity with social media analytics tools (e.g., CreatorIQ, Sprout, Talkwalker, or native platform tools)
Experience with basic data manipulation and visualization (Excel, Google Sheets, Looker, Tableau, or similar)
Strong writing and communication skills - you know how to turn numbers into a narrative
Curiosity for internet culture, creator trends, and emerging social behaviors
A collaborative mindset and a strong attention to detail
Bonus Points:
Experience working in or adjacent to influencer marketing Comfort with natural language processing tools or basic coding (e.g., Python, SQL) Exposure to brand lift studies or media mix modeling
A few of our core benefits:
401k Plan (eligible after your first 90 days of employment)
Medical, Dental & Vision plans provided with United Healthcare
Career Framework approach to leveling to ensure our compensation and progression is competitive
22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)
Office first hybrid approach with 2-3 days in our NY HQ (Flatiron)
Yearly tenure celebrations
Company wide offsites, seasonal celebrations and events
For more information on our benefits, perks and what makes us unique, please visit our website here
At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.
Job Description
SALARY:
$60-65k LOCATION:
New York or Remote
Who are we? We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.
Job Title Measurement Analyst (Hybrid, Open to Remote)
Reporting of the role This role reports to the Associate Director of Measurement
Overview of the job We’re looking for a sharp, detail-oriented Insights & Measurement Analyst to help shape how we evaluate the impact of influencer marketing campaigns. In this role, you’ll partner closely with the Associate Director of Measurement to build a world-class measurement function - analyzing performance data, identifying key themes in social content, and helping translate creator-driven insights into business impact.
You’ll be instrumental in evolving our internal measurement systems, conducting thematic and sentiment analysis, and supporting the delivery of clear, compelling post-campaign reporting for our clients. If you’re fluent in both the language of data and digital culture, and you’re excited by the idea of turning social buzz into business intelligence, we want to hear from you.
3 best things about the job
Work where data meets culture: Dig into the numbers and the memes - turning influencer content, viral moments, and audience sentiment from comment sections into insights that actually move the needle for brands.
Help showcase creator stories: Your analysis helps shape the next big brand moments on TikTok, Instagram, and beyond - because behind every great campaign is an even greater insights report.
Collaborate with creative minds: Work shoulder-to-shoulder with strategists, creatives, and client teams to dream up smarter campaigns and show off their impact with dashboards and stories that wow clients.
Measures of success –
In the first few months, you would have: Developed a strong understanding of the measurement studies in our toolbox, with a focus on sentiment analysis, brand lift, and content effectiveness.
Successfully scraped, coded, and charted data, contributing to building world-class, client-facing sentiment reports and decks.
Helped organize, archive, and maintain historical campaign data to support our benchmarking initiatives.
Been a part of all forms of creator measurement within our full funnel, industry-leading toolkit.
Roles & Responsibilities: Support the development and refinement of our measurement infrastructure and analytics processes.
Analyze campaign performance across social platforms using both qualitative and quantitative methods.
Conduct creative effectiveness, sentiment and thematic analysis of influencer content and audience responses.
Collaborate with strategy, client services, and creative teams to deliver actionable insights and strategic recommendations.
Help build and maintain dashboards, benchmarks, and reporting templates.
Identify patterns and trends in social behavior that can inform future campaign planning.
Assist in developing measurement frameworks tailored to brand goals and KPIs.
What you will need: 1–3 years experience in data analysis, social listening, or campaign measurement - ideally in a digital, media, or influencer-focused environment
Familiarity with social media analytics tools (e.g., CreatorIQ, Sprout, Talkwalker, or native platform tools)
Experience with basic data manipulation and visualization (Excel, Google Sheets, Looker, Tableau, or similar)
Strong writing and communication skills - you know how to turn numbers into a narrative
Curiosity for internet culture, creator trends, and emerging social behaviors
A collaborative mindset and a strong attention to detail
Bonus Points:
Experience working in or adjacent to influencer marketing Comfort with natural language processing tools or basic coding (e.g., Python, SQL) Exposure to brand lift studies or media mix modeling
A few of our core benefits:
401k Plan (eligible after your first 90 days of employment)
Medical, Dental & Vision plans provided with United Healthcare
Career Framework approach to leveling to ensure our compensation and progression is competitive
22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)
Office first hybrid approach with 2-3 days in our NY HQ (Flatiron)
Yearly tenure celebrations
Company wide offsites, seasonal celebrations and events
For more information on our benefits, perks and what makes us unique, please visit our website here
At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.