WorldLink, Inc.
Plano, United States | Posted on 08/11/2025
WorldLinkis a rapidly growing information technology company atthe forefront of the tech transformation. From customsoftware development to cloud hosting, from big datato cognitive computing, we help companies harnessand leverage today’s most cutting-edge digitaltechnologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place todream and do. These are just a few words that describewhat life is like at WorldLink. We embrace a culture ofexperimentation and constantly strive for improvement andlearning.
We takepride in our employees and their future with continuedgrowth and career advancement. We put TEAM first. We are acompetitive group that like to win. We're grounded byhumility and driven by ambition. We're passionate, andwe love tough problems and new challenges. You don'thear a lot of "I don't know how" or "Ican't" at WorldLink. If you are passionate aboutwhat you do and having fun while doing it; tired of rigidand strict work environments and would like to work in anon-bureaucratic startup cultural environment, WorldLink maybe the place for you.
We arelooking for a Marketing Manager - NC Strategywho will be responsible for owning and championing New Computing (NC) marketing strategies & activations within the Mobile Division.
Roleand Responsibilities:
Identifies market opportunities and go-to-market strategies for Mobile. Drives the implementation of the strategy through a formal brief presented to key internal and external stakeholders in order to develop a detailed tactical and KPI measurement plan. Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard and bi-monthly live meeting forum for key projects. On-going optimization of the plan to maximize ROI and shift company financial resources into tactics that are delivering expected business results. Serve as the nexus that connects together key stakeholders within the marketing organization both locally and globally; with non-marketing cross-functional teams; agency partners; and business leadership. Foster collaboration to create an integrated and coordinate marketing execution of strategy. Serve as the overall marketing expert of company and competitor product portfolios, go-to-market and marketing strategy to help the team develop industry leading marketing strategy. Drive the creation of a shared reality within the marketing organization by providing a regular overview of the business goals, market situation, company and competitor product portfolios, target consumer personas, customer context (carriers and retailers), and competitor marketing playbooks. Required Experience and Education:
MBA preferred with 2-4 years of experience in marketing,business strategy, or product marketing. 4-6 years of experience with Bachelor's. Idealexperience spans across a wide variety of examples up to and including, Sportfranchises, music, celebrities, lifestyle, and luxury as well digital-firstbrands/apps. Experiencein the mobile space, specifically mobile consumer hardware and software and howthey work together.
Necessary Skills and Attributes: Self-motivatedindividual with the ability to thrive in a team-based orindependent environment. Detail-oriented with strongorganization skills. Ability to work in afast-paced environment. Limited supervisionand the exercise of discretion. Willingness to ramp up rapidly and lead the strategy, selection and measurement of partners with minimal supervision. Strong ability to collaborate across organization from a strategic, analytical, and creative perspectives, focus on performance-based marketing outcomes. A disruptive thinker that has a proven track record of challenging the status quo in order to create new product marketing playbooks.
Consummatecollaborator committed to communication excellence. Physical Demands:
Thephysical demands described here are representative ofthose that must be met by contract employee tosuccessfully perform the essential functions of thisjob. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essentialfunctions. Whileperforming the duties of this job, the contract employee isoccasionally required to stand, clean, crawl, kneel, sit,sort, hold, squat, stoop, stand, twist the body, walk, usehands to finger, handle, or feel objects, tools orcontrols, reach with hands and arms, climb stairs or laddersand scaffolding, talk or hear, and lift up to 20 pounds.Specific vision abilities required by the job includeability to distinguish the nature of objects by using theeye. Operate a computer keyboard and view a video displayterminal between 50% - 95% of work time, including prolongedperiods of time. Requires considerable (90%+) work utilizinghigh visual acuity/detail, numeric/character distinction, andmoderate hand/finger dexterity. Performswork under time schedules and stress which are normallyperiodic or cyclical, including time sensitive deadlines,intellectual challenge, some language barriers, and projectmanagement deadlines. May require working additional timebeyond normal schedule and periodic travel. WHATwe’ll bring: Duringyour interview process, our team can fill you in on all thedetails of our industry-competitive benefits and careerdevelopment opportunities. A few highlightsinclude:
MedicalPlans Vision Plan Short-TermDisability Long-Term Disability Critical Illness/ Accident/ Hospital Indemnity/ IdentityTheft Protection 401(k) WHATyou should know:
Oursuccess begins and ends with our people. We embracediverse perspectives and value unique humanexperiences. WorldLink is an Equal EmploymentOpportunity and Affirmative Action employer. All employmentat WorldLink is decided on the basis ofqualifications, merit, and business need. We endeavorto continue our footprint as a diverse organization byhighlighting opportunities for all people. WorldLinkconsiders applicants for all positions without regard torace, color, religion or belief, sex, (including pregnancy andgender identity), age, national origin, political affiliation,citizenship status, marital status, military/veteran status,genetic information, sexual orientation, gender identity,physical or mental disability or any other characteristicprotected by applicable laws. People with disabilities who needassistance with any part of the application process shouldcontact us. Thisjob description is designed to cover the main responsibilitiesand duties of the role but is not designed to be acomprehensive list of all.
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Identifies market opportunities and go-to-market strategies for Mobile. Drives the implementation of the strategy through a formal brief presented to key internal and external stakeholders in order to develop a detailed tactical and KPI measurement plan. Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard and bi-monthly live meeting forum for key projects. On-going optimization of the plan to maximize ROI and shift company financial resources into tactics that are delivering expected business results. Serve as the nexus that connects together key stakeholders within the marketing organization both locally and globally; with non-marketing cross-functional teams; agency partners; and business leadership. Foster collaboration to create an integrated and coordinate marketing execution of strategy. Serve as the overall marketing expert of company and competitor product portfolios, go-to-market and marketing strategy to help the team develop industry leading marketing strategy. Drive the creation of a shared reality within the marketing organization by providing a regular overview of the business goals, market situation, company and competitor product portfolios, target consumer personas, customer context (carriers and retailers), and competitor marketing playbooks. Required Experience and Education:
MBA preferred with 2-4 years of experience in marketing,business strategy, or product marketing. 4-6 years of experience with Bachelor's. Idealexperience spans across a wide variety of examples up to and including, Sportfranchises, music, celebrities, lifestyle, and luxury as well digital-firstbrands/apps. Experiencein the mobile space, specifically mobile consumer hardware and software and howthey work together.
Necessary Skills and Attributes: Self-motivatedindividual with the ability to thrive in a team-based orindependent environment. Detail-oriented with strongorganization skills. Ability to work in afast-paced environment. Limited supervisionand the exercise of discretion. Willingness to ramp up rapidly and lead the strategy, selection and measurement of partners with minimal supervision. Strong ability to collaborate across organization from a strategic, analytical, and creative perspectives, focus on performance-based marketing outcomes. A disruptive thinker that has a proven track record of challenging the status quo in order to create new product marketing playbooks.
Consummatecollaborator committed to communication excellence. Physical Demands:
Thephysical demands described here are representative ofthose that must be met by contract employee tosuccessfully perform the essential functions of thisjob. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essentialfunctions. Whileperforming the duties of this job, the contract employee isoccasionally required to stand, clean, crawl, kneel, sit,sort, hold, squat, stoop, stand, twist the body, walk, usehands to finger, handle, or feel objects, tools orcontrols, reach with hands and arms, climb stairs or laddersand scaffolding, talk or hear, and lift up to 20 pounds.Specific vision abilities required by the job includeability to distinguish the nature of objects by using theeye. Operate a computer keyboard and view a video displayterminal between 50% - 95% of work time, including prolongedperiods of time. Requires considerable (90%+) work utilizinghigh visual acuity/detail, numeric/character distinction, andmoderate hand/finger dexterity. Performswork under time schedules and stress which are normallyperiodic or cyclical, including time sensitive deadlines,intellectual challenge, some language barriers, and projectmanagement deadlines. May require working additional timebeyond normal schedule and periodic travel. WHATwe’ll bring: Duringyour interview process, our team can fill you in on all thedetails of our industry-competitive benefits and careerdevelopment opportunities. A few highlightsinclude:
MedicalPlans Vision Plan Short-TermDisability Long-Term Disability Critical Illness/ Accident/ Hospital Indemnity/ IdentityTheft Protection 401(k) WHATyou should know:
Oursuccess begins and ends with our people. We embracediverse perspectives and value unique humanexperiences. WorldLink is an Equal EmploymentOpportunity and Affirmative Action employer. All employmentat WorldLink is decided on the basis ofqualifications, merit, and business need. We endeavorto continue our footprint as a diverse organization byhighlighting opportunities for all people. WorldLinkconsiders applicants for all positions without regard torace, color, religion or belief, sex, (including pregnancy andgender identity), age, national origin, political affiliation,citizenship status, marital status, military/veteran status,genetic information, sexual orientation, gender identity,physical or mental disability or any other characteristicprotected by applicable laws. People with disabilities who needassistance with any part of the application process shouldcontact us. Thisjob description is designed to cover the main responsibilitiesand duties of the role but is not designed to be acomprehensive list of all.
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