Clearstory.build
Marketing Leader Opportunity At Clearstory
Change Orders are a $200 billion problem in commercial construction. They slow down jobs, create billing chaos, and strain relationships between GCs, subs, and owners. Clearstory was built to fix thatfast. We're the industry's first (and only) Change Order Communication and Workflow Platform. Our network-based SaaS solution closes the gap between financial systems, field teams, and project stakeholders. Instead of juggling spreadsheets, PDFs, and inbox threads, teams use Clearstory to streamline T&M tags, standardize Change Orders, and keep everyone aligned in real time. The market is massive, the pain is urgent, and our product is purpose-built to solve it. We've already proven product-market fit with some of the biggest names in construction. Now we're scaling fastand we're hiring a marketing leader who's ready to build the rocket ship while we're flying it. If you're a hands-on VP of Marketing who loves blending brand and demand, thrives in messy-to-magical environments, and wants to lead the narrative in an untapped $200B categorylet's talk. The Role
We're looking for a bold, curious, and resourceful marketing leadersomeone who can build, test, and scale. You're fluent in full-funnel strategy, performance metrics, and AI toolingbut also love rolling up your sleeves to write, launch, analyze, and optimize campaigns yourself. You'll lead a high-output team of 5+ contractors, shape Clearstory's voice in the market, and drive measurable pipeline growth in a fast-moving, construction-tech space. Demand Generation & Growth Marketing
Architect and own the full-funnel demand gen strategypaid, organic, ABM, outbound assist, partner co-marketing, and events. Launch and optimize campaigns across Facebook, Google, LinkedIn, and other channels. You've likely doubled CAC efficiency before, and you'll do it again here. Own top-of-funnel performance and help convert MQLs into pipelineworking closely with RevOps and Sales to optimize conversion paths, attribution, and lead scoring. Continuously test channels, audiences, messaging, and nurture flows. You believe velocity + iteration wins. Content Strategy & Campaign Automation
Lead content creation across formats: blog posts, customer stories, video, SEO, email, and product explainers. Scale content with qualityleveraging AI tools(e.g., GPT-based tools, automated video snippets, data-to-content workflows) to accelerate production and repurposing without sacrificing voice or clarity. Build dynamic campaign frameworks that react to buyer signalsthink intent-based nurtures, triggered email journeys, and personalized landing experiences. Brand Building & Market Positioning
Evolve and elevate Clearstory's brand identitybuilding a category-defining voice that resonates with construction professionals and tech-forward decision makers. Drive visibility through partnerships, earned media, future-of-work events, and influencer relationships in the construction + AI space. Craft creative campaigns that stand outwhether that's a killer homepage headline or a customer testimonial with real emotional resonance. Team Leadership & GTM Alignment
Lead and grow a nimble marketing team, augmented by freelance/agency talent as needed. Collaborate closely with Product, Sales, and Customer Success to ensure marketing is driving aligned messaging across the full customer lifecycle. Foster a culture of experimentation, creativity, and shipping quicklywith an eye toward performance and scale.
Change Orders are a $200 billion problem in commercial construction. They slow down jobs, create billing chaos, and strain relationships between GCs, subs, and owners. Clearstory was built to fix thatfast. We're the industry's first (and only) Change Order Communication and Workflow Platform. Our network-based SaaS solution closes the gap between financial systems, field teams, and project stakeholders. Instead of juggling spreadsheets, PDFs, and inbox threads, teams use Clearstory to streamline T&M tags, standardize Change Orders, and keep everyone aligned in real time. The market is massive, the pain is urgent, and our product is purpose-built to solve it. We've already proven product-market fit with some of the biggest names in construction. Now we're scaling fastand we're hiring a marketing leader who's ready to build the rocket ship while we're flying it. If you're a hands-on VP of Marketing who loves blending brand and demand, thrives in messy-to-magical environments, and wants to lead the narrative in an untapped $200B categorylet's talk. The Role
We're looking for a bold, curious, and resourceful marketing leadersomeone who can build, test, and scale. You're fluent in full-funnel strategy, performance metrics, and AI toolingbut also love rolling up your sleeves to write, launch, analyze, and optimize campaigns yourself. You'll lead a high-output team of 5+ contractors, shape Clearstory's voice in the market, and drive measurable pipeline growth in a fast-moving, construction-tech space. Demand Generation & Growth Marketing
Architect and own the full-funnel demand gen strategypaid, organic, ABM, outbound assist, partner co-marketing, and events. Launch and optimize campaigns across Facebook, Google, LinkedIn, and other channels. You've likely doubled CAC efficiency before, and you'll do it again here. Own top-of-funnel performance and help convert MQLs into pipelineworking closely with RevOps and Sales to optimize conversion paths, attribution, and lead scoring. Continuously test channels, audiences, messaging, and nurture flows. You believe velocity + iteration wins. Content Strategy & Campaign Automation
Lead content creation across formats: blog posts, customer stories, video, SEO, email, and product explainers. Scale content with qualityleveraging AI tools(e.g., GPT-based tools, automated video snippets, data-to-content workflows) to accelerate production and repurposing without sacrificing voice or clarity. Build dynamic campaign frameworks that react to buyer signalsthink intent-based nurtures, triggered email journeys, and personalized landing experiences. Brand Building & Market Positioning
Evolve and elevate Clearstory's brand identitybuilding a category-defining voice that resonates with construction professionals and tech-forward decision makers. Drive visibility through partnerships, earned media, future-of-work events, and influencer relationships in the construction + AI space. Craft creative campaigns that stand outwhether that's a killer homepage headline or a customer testimonial with real emotional resonance. Team Leadership & GTM Alignment
Lead and grow a nimble marketing team, augmented by freelance/agency talent as needed. Collaborate closely with Product, Sales, and Customer Success to ensure marketing is driving aligned messaging across the full customer lifecycle. Foster a culture of experimentation, creativity, and shipping quicklywith an eye toward performance and scale.