Peachtree Group
Director of Sales
The Embassy Suites Gulf Shores Beach Resort is seeking a dynamic, driven, and community-connected Director of Sales to lead our sales and catering efforts for this premier full-service beachfront resort. This key role oversees top-line revenue streams, including corporate transient, all group segments, and banquet & catering. The ideal candidate will bring established relationships within the Gulf Shores market, immerse themselves in the community, and lead a high-performing sales team of four or more. This is a hands-on selling role, requiring proactive prospecting, high client engagement, and leadership that drives both immediate and long-term revenue growth. This individual will be expected to proactively analyze performance of the hotel, identify gaps in revenue strategy or lead management, and deploy their teams to deliver short- and long-term topline impact. Key Responsibilities: Lead, mentor, and develop a high-performing sales team, setting clear individual activity, revenue, and crossover goals to ensure year-over-year growth. Foster a culture of accountability, collaboration, and proactive selling. Regularly review performance against goals, providing feedback, coaching, and actionable strategies. Partner with GM, RDRM, and RSD to align sales, revenue, and marketing strategies. Sales & Revenue Management Personally prospect, sell, and close business across all segments
corporate transient, group, social, and catering. Develop and execute strategic sales plans to maximize revenue and profitability. Accurately forecast group and F&B revenues, identifying and closing performance gaps. Implement pricing strategies for rooms, meetings, and F&B to drive optimal ADR and profitability, including forward-looking strategies for future budget years. Client & Community Engagement Actively network within Gulf Shores and surrounding markets to build brand presence and cultivate new business opportunities. Maintain strong relationships with key accounts, meeting planners, and community organizations. Represent the resort at local events, industry trade shows, and brand showcases. Event & Catering Oversight: Oversee execution of large group events and banquets, ensuring flawless delivery in partnership with F&B and Operations teams. Ensure Banquet Event Orders (BEOs) are complete, accurate, and communicated effectively to all departments. Participate in weekly BEO meetings to align operations with client expectations. Market Analysis & Strategy: Monitor competitor activity, market trends, and demand drivers to adjust strategy. Leverage brand tools and resources, presenting key dates and opportunities to brand global sales teams. Partner with digital team to create and execute targeted social media campaigns to promote the property and drive awareness. Qualifications: Bachelor's degree in hospitality, business, marketing, or related field preferred. Minimum of 3 years of experience as a Director of Sales in a full-service or large resort environment. Proven ability to lead and motivate a sales team of 4+ with measurable results. Established relationships in the Gulf Shores or coastal Alabama market highly preferred. Strong knowledge of group and catering sales, event execution, and revenue forecasting. Proficiency with Hilton systems (Delphi FDC, OnQ, R&I) preferred. Demonstrated expertise in social media marketing to drive sales. Exceptional communication, presentation, and relationship management skills. Ability to thrive in a fast-paced, high-visibility environment with demanding ownership expectations. This is a high-energy, high-impact leadership position for a sales professional who thrives on active selling, strategic thinking, and building a market presence for one of Gulf Shores' premier destinations. Peachtree Group Hospitality Management provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
The Embassy Suites Gulf Shores Beach Resort is seeking a dynamic, driven, and community-connected Director of Sales to lead our sales and catering efforts for this premier full-service beachfront resort. This key role oversees top-line revenue streams, including corporate transient, all group segments, and banquet & catering. The ideal candidate will bring established relationships within the Gulf Shores market, immerse themselves in the community, and lead a high-performing sales team of four or more. This is a hands-on selling role, requiring proactive prospecting, high client engagement, and leadership that drives both immediate and long-term revenue growth. This individual will be expected to proactively analyze performance of the hotel, identify gaps in revenue strategy or lead management, and deploy their teams to deliver short- and long-term topline impact. Key Responsibilities: Lead, mentor, and develop a high-performing sales team, setting clear individual activity, revenue, and crossover goals to ensure year-over-year growth. Foster a culture of accountability, collaboration, and proactive selling. Regularly review performance against goals, providing feedback, coaching, and actionable strategies. Partner with GM, RDRM, and RSD to align sales, revenue, and marketing strategies. Sales & Revenue Management Personally prospect, sell, and close business across all segments
corporate transient, group, social, and catering. Develop and execute strategic sales plans to maximize revenue and profitability. Accurately forecast group and F&B revenues, identifying and closing performance gaps. Implement pricing strategies for rooms, meetings, and F&B to drive optimal ADR and profitability, including forward-looking strategies for future budget years. Client & Community Engagement Actively network within Gulf Shores and surrounding markets to build brand presence and cultivate new business opportunities. Maintain strong relationships with key accounts, meeting planners, and community organizations. Represent the resort at local events, industry trade shows, and brand showcases. Event & Catering Oversight: Oversee execution of large group events and banquets, ensuring flawless delivery in partnership with F&B and Operations teams. Ensure Banquet Event Orders (BEOs) are complete, accurate, and communicated effectively to all departments. Participate in weekly BEO meetings to align operations with client expectations. Market Analysis & Strategy: Monitor competitor activity, market trends, and demand drivers to adjust strategy. Leverage brand tools and resources, presenting key dates and opportunities to brand global sales teams. Partner with digital team to create and execute targeted social media campaigns to promote the property and drive awareness. Qualifications: Bachelor's degree in hospitality, business, marketing, or related field preferred. Minimum of 3 years of experience as a Director of Sales in a full-service or large resort environment. Proven ability to lead and motivate a sales team of 4+ with measurable results. Established relationships in the Gulf Shores or coastal Alabama market highly preferred. Strong knowledge of group and catering sales, event execution, and revenue forecasting. Proficiency with Hilton systems (Delphi FDC, OnQ, R&I) preferred. Demonstrated expertise in social media marketing to drive sales. Exceptional communication, presentation, and relationship management skills. Ability to thrive in a fast-paced, high-visibility environment with demanding ownership expectations. This is a high-energy, high-impact leadership position for a sales professional who thrives on active selling, strategic thinking, and building a market presence for one of Gulf Shores' premier destinations. Peachtree Group Hospitality Management provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.