SharkNinja
Sr Director, Global Media Strategy & Activation - Ninja
SharkNinja, Needham Heights, Massachusetts, us, 02494
Sr Director, Global Media Strategy & Activation - Ninja
Join to apply for the
Sr Director, Global Media Strategy & Activation - Ninja
role at
SharkNinja Sr Director, Global Media Strategy & Activation - Ninja
2 days ago Be among the first 25 applicants Join to apply for the
Sr Director, Global Media Strategy & Activation - Ninja
role at
SharkNinja About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
As the
Senior Director, Global Media Strategy & Activation
for
Ninja,
you will lead the development and execution of full-funnel, data-driven media strategies across global markets. This is a high-impact leadership role for a strategic, results driven, critical thinker who can balance long-term brand building with short-term performance goals.
You will oversee top-of-funnel paid media investment across regions, while aligning with lower-funnel efforts led by DTC, Retail, and Amazon teams. Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across North America, Latin America, Canada, and EMEA.
Responsibilities
Global Media Strategy & Execution
Lead the development and implementation of integrated media strategies for new product launches and core categories. Own the global media budget for Shark Beauty, ensuring optimal allocation and ROI across markets. Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms. Translate business and marketing goals into actionable media briefs and performance-driven campaigns.
Audience & Data-Driven Planning
Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness. Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time. Champion an audience-first approach to planning, activation, and measurement.
Cross-Functional & Agency Leadership
Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX. Build a global media leadership framework, while connecting and integrating the local teams to ensure consistency and market nuance. Manage global and regional media agency relationships, including contract negotiations, performance reviews, and quarterly business updates. Collaborate with in-house and external partners to ensure seamless execution of 360° campaigns.
Innovation & Future Readiness
Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment. Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement Lead media transformation initiatives that enhance agility, efficiency, and impact. Uncover and unlock incremental business value through media partnerships
Team Leadership & Influence
Lead and mentor a high-performing global media team, fostering a culture of collaboration, creativity, and accountability. Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions. Present media performance and strategic recommendations to executive stakeholders with clarity and influence.
What You’ll Bring
Qualifications
12+ years of experience in global media strategy, planning, and investment—ideally in product technology, CPG, or high-growth consumer categories. Experience in matrixed, multinational organizations with a proven ability to drive operational transformation. Proven success leading full-funnel media campaigns across multiple regions. Deep knowledge of traditional, digital, and emerging media platforms. Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM. Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment. Exceptional leadership, communication, and stakeholder management skills. A passion for innovation, a bias for action, and a track record of driving measurable business growth through media.
Experience
Global oversight at a Fortune 500 or high-growth brand Led social operations or transformation at scale – e.g., implementing global content systems, in-housing social media, consolidating tools, etc. Demonstrated success in driving measurable business impact through social operations.
This role is ON SITE in our Needham, MA office 3x a week
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
Together, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Business Development and Sales Industries Appliances, Electrical, and Electronics Manufacturing Referrals increase your chances of interviewing at SharkNinja by 2x Sign in to set job alerts for “Senior Director Strategy” roles.
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Join to apply for the
Sr Director, Global Media Strategy & Activation - Ninja
role at
SharkNinja Sr Director, Global Media Strategy & Activation - Ninja
2 days ago Be among the first 25 applicants Join to apply for the
Sr Director, Global Media Strategy & Activation - Ninja
role at
SharkNinja About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
As the
Senior Director, Global Media Strategy & Activation
for
Ninja,
you will lead the development and execution of full-funnel, data-driven media strategies across global markets. This is a high-impact leadership role for a strategic, results driven, critical thinker who can balance long-term brand building with short-term performance goals.
You will oversee top-of-funnel paid media investment across regions, while aligning with lower-funnel efforts led by DTC, Retail, and Amazon teams. Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across North America, Latin America, Canada, and EMEA.
Responsibilities
Global Media Strategy & Execution
Lead the development and implementation of integrated media strategies for new product launches and core categories. Own the global media budget for Shark Beauty, ensuring optimal allocation and ROI across markets. Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms. Translate business and marketing goals into actionable media briefs and performance-driven campaigns.
Audience & Data-Driven Planning
Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness. Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time. Champion an audience-first approach to planning, activation, and measurement.
Cross-Functional & Agency Leadership
Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX. Build a global media leadership framework, while connecting and integrating the local teams to ensure consistency and market nuance. Manage global and regional media agency relationships, including contract negotiations, performance reviews, and quarterly business updates. Collaborate with in-house and external partners to ensure seamless execution of 360° campaigns.
Innovation & Future Readiness
Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment. Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement Lead media transformation initiatives that enhance agility, efficiency, and impact. Uncover and unlock incremental business value through media partnerships
Team Leadership & Influence
Lead and mentor a high-performing global media team, fostering a culture of collaboration, creativity, and accountability. Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions. Present media performance and strategic recommendations to executive stakeholders with clarity and influence.
What You’ll Bring
Qualifications
12+ years of experience in global media strategy, planning, and investment—ideally in product technology, CPG, or high-growth consumer categories. Experience in matrixed, multinational organizations with a proven ability to drive operational transformation. Proven success leading full-funnel media campaigns across multiple regions. Deep knowledge of traditional, digital, and emerging media platforms. Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM. Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment. Exceptional leadership, communication, and stakeholder management skills. A passion for innovation, a bias for action, and a track record of driving measurable business growth through media.
Experience
Global oversight at a Fortune 500 or high-growth brand Led social operations or transformation at scale – e.g., implementing global content systems, in-housing social media, consolidating tools, etc. Demonstrated success in driving measurable business impact through social operations.
This role is ON SITE in our Needham, MA office 3x a week
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day.
Our Outrageously Extraordinary mindset
drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth
with high impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.
Together, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Business Development and Sales Industries Appliances, Electrical, and Electronics Manufacturing Referrals increase your chances of interviewing at SharkNinja by 2x Sign in to set job alerts for “Senior Director Strategy” roles.
Foxborough, MA $140,000.00-$170,000.00 1 week ago Waltham, MA $240,000.00-$295,000.00 1 month ago Executive Director/Vice President, Commercial Operations
Vice President/Senior Vice President, Head of Program Development
Senior Director/Executive Director, FP&A
Boston, MA $179,008.00-$270,000.00 5 days ago Senior Director/Vice President, Global Quality Assurance
Northbridge, MA $217,000.00-$274,333.00 2 weeks ago Senior Director, Corporate Communications
Director/Senior Director, Commercialization Operations
Vice President of Marketing, North America
Boston, MA $150,700.00-$199,580.00 2 weeks ago Director / Senior Director, Business Development and Corporate Strategy
Senior Director, Corporate Communications
Senior Director, Construction Operations
Cambridge, MA $225,000.00-$310,000.00 1 month ago Franklin, MA $180,000.00-$200,000.00 3 weeks ago Vice President, Talent & Organizational Culture
Boston, MA $175,000.00-$187,400.00 2 weeks ago Vice President of Manufacturing & Quality
Senior Director, Marketing and Client Engagement
Waltham, MA $253,000.00-$300,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr