H-E-B
Join to apply for the
Targeted Marketing Mgr II
role at
H-E-B Join to apply for the
Targeted Marketing Mgr II
role at
H-E-B Responsibilities
Our Marketing Team creates and optimizes direct-to-consumer marketing campaigns that help drive loyalty and sales. Responsibilities
Our Marketing Team creates and optimizes direct-to-consumer marketing campaigns that help drive loyalty and sales.
As a Targeted Marketing Manager II, you'll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push.
Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make Central Market the Greatest Omnichannel Retailing Company.
Do you have a:
HEART FOR PEOPLE... ability to collaborate with traditional / digital advertising teams?
HEAD FOR BUSINESS... financial / ops knowledge to prioritize data-driven plans and make results-based decisions?
PASSION FOR RESULTS... drive to set up flawless campaign elements that directly impact budget, forecasting, and closed-loop reporting?
We're looking for someone with:
a bachelor's degree and at least 5 years of experience project management, communications, and analytical skills
What is the work?
Management / Project Management:
Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they're met; develops / manages campaign strategy; owns targeted marketing campaigns and results Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting Collaborates with stores and Business Managers to understand business needs / opportunity areas to inform campaign strategy Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer first Collaborates with Customer Data Analytics to inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insights Finalizes creative briefs, marketing plans Ensures adherence with process standards and channel best practices Oversees / adheres to campaign budgeting Applies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisions Records / reports on pre- and post-campaign learnings Creates / publishes executive-level summaries, annual plans, and roadmaps to drive awareness and understanding of department-level efforts
What is your background?
Bachelor's degree in a related field, or comparable experience 5+ years of experience in project management, customer reporting, retail operations, and / or traditional and digital marketing channels
Do you have what it takes to be a fit as a Central Market Targeted Marketing Manager II?
Strong working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BI, Understanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-making Advanced skills in MS Office (Word, Excel, PowerPoint) and programs / applications required by the job Advanced communication skills Advanced analytical skills Ability to work in a collaborative, dynamic environment Ability to manage multiple priorities and shift focus between projects / tasks Collaborates with Marketing Team and other cross functional teams
Can you...
Function in a fast-paced, retail, office environment Travel by car or plane with overnight stays Work extended hours; sit for extended periods
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at H-E-B by 2x Get notified about new Marketing Manager jobs in
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Targeted Marketing Mgr II
role at
H-E-B Join to apply for the
Targeted Marketing Mgr II
role at
H-E-B Responsibilities
Our Marketing Team creates and optimizes direct-to-consumer marketing campaigns that help drive loyalty and sales. Responsibilities
Our Marketing Team creates and optimizes direct-to-consumer marketing campaigns that help drive loyalty and sales.
As a Targeted Marketing Manager II, you'll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push.
Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make Central Market the Greatest Omnichannel Retailing Company.
Do you have a:
HEART FOR PEOPLE... ability to collaborate with traditional / digital advertising teams?
HEAD FOR BUSINESS... financial / ops knowledge to prioritize data-driven plans and make results-based decisions?
PASSION FOR RESULTS... drive to set up flawless campaign elements that directly impact budget, forecasting, and closed-loop reporting?
We're looking for someone with:
a bachelor's degree and at least 5 years of experience project management, communications, and analytical skills
What is the work?
Management / Project Management:
Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they're met; develops / manages campaign strategy; owns targeted marketing campaigns and results Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting Collaborates with stores and Business Managers to understand business needs / opportunity areas to inform campaign strategy Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer first Collaborates with Customer Data Analytics to inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insights Finalizes creative briefs, marketing plans Ensures adherence with process standards and channel best practices Oversees / adheres to campaign budgeting Applies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisions Records / reports on pre- and post-campaign learnings Creates / publishes executive-level summaries, annual plans, and roadmaps to drive awareness and understanding of department-level efforts
What is your background?
Bachelor's degree in a related field, or comparable experience 5+ years of experience in project management, customer reporting, retail operations, and / or traditional and digital marketing channels
Do you have what it takes to be a fit as a Central Market Targeted Marketing Manager II?
Strong working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BI, Understanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-making Advanced skills in MS Office (Word, Excel, PowerPoint) and programs / applications required by the job Advanced communication skills Advanced analytical skills Ability to work in a collaborative, dynamic environment Ability to manage multiple priorities and shift focus between projects / tasks Collaborates with Marketing Team and other cross functional teams
Can you...
Function in a fast-paced, retail, office environment Travel by car or plane with overnight stays Work extended hours; sit for extended periods
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at H-E-B by 2x Get notified about new Marketing Manager jobs in
Dallas, TX . Sr Associate Brand Manager, IMC Insights
Plano, TX $106,400.00-$178,100.00 4 days ago Social Media Manager- Conservative Media
Dallas, TX $100,000.00-$115,000.00 4 days ago Irving, TX $100,000.00-$130,000.00 3 weeks ago Brand Marketing Manager - Wine Innovation
Dallas, TX $121,800.00-$182,600.00 3 days ago Head of Marketing - TestAssure - Brydon Portfolio Company
Brand Manager for Latin America and Caribbean
Plano, TX $107,800.00-$114,000.00 2 weeks ago Dallas, TX $100,000.00-$140,000.00 4 days ago Dallas, TX $125,000.00-$160,000.00 1 month ago Dallas, TX $100,000.00-$120,000.00 2 weeks ago Dallas, TX $85,000.00-$105,000.00 2 days ago Dallas-Fort Worth Metroplex $50,000.00-$70,000.00 2 weeks ago Brand Manager for Latin America and Caribbean
Plano, TX $107,800.00-$114,000.00 3 days ago Senior Vice President Marketing & Communications
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr