TieTalent
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The *PPC & SEO Specialist* is part of our digital marketing team & will be responsible for developing, executing, and optimizing strategies to increase visibility, drive high-quality traffic, and maximize conversions across search engines and paid media channels. This role requires expertise in both PPC (Google Ads, Bing Ads, social media ads, etc.) and SEO (on-page, off-page, and technical SEO).
*Education/Certification(s):*
BA/BS degree in Marketing / Advertising / Ecommerce Operations preferred.
*Experience:*
Proven experience in managing PPC campaigns (Google Ads, Bing Ads, Meta Ads, etc.) and SEO (on-page, off-page, and technical SEO).
*Requirements for PPC & SEO Specialist:*
Strong SEO knowledge, including on-page, off-page, and technical SEO. Proficiency in Google Analytics, Google Tag Manager, Google Search Console, and SEO tools like SEMrush, Ahrefs, or Moz. Experience with keyword research, bid management, and audience targeting Knowledge of conversion rate optimization (CRO) and A/B testing Proficiency in Excel/Google Sheets for data analysis and reporting. Excellent communicator and creative thinker, with an ability to use data to make informed decisions and develop advertising and marketing strategies. Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business’ various types of content.
*Benefits for PPC-SEO Specialist:*
Medical Vision Dental Disability Life Insurance 401K with Company Match Paid Vacation Paid Holidays Employee Discount Casual Dress Code Health Savings Account Tuition Reimbursement Options Available
*Job Duties for the PPC-SEO Specialist *
Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other paid platforms Conduct keyword research and competitive analysis to improve campaign performance. Optimize ad copy, landing pages, and bidding strategies to maximize conversions A/B test ads, audiences, and strategies to continuously improve results. Manage and allocate budgets effectively to maximize ROI Monitor and report on campaign performance, including KPIs such as CTR, CPC, conversion rates, and ROAS. Analyze data to make data-driven decisions for campaign optimizations. Develop and implement a comprehensive SEO strategy, including on-page, off-page, and technical SEO. Conduct keyword research and optimize website content, metadata, and internal linking structures. Identify and resolve technical SEO issues, such as crawl errors, page speed, and mobile usability. Build high-quality backlinks through outreach, content marketing, and PR efforts. Monitor website rankings, traffic trends, and user behavior to identify opportunities for growth.
Job Type: Full-time
Pay: $50,000.00 - $80,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Retirement plan Tuition reimbursement Vision insurance
Schedule:
Day shift Monday to Friday
People with a criminal record are encouraged to apply
Work Location: In person Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Technology, Information and Internet Referrals increase your chances of interviewing at TieTalent by 2x Get notified about new Search Engine Optimization Specialist jobs in
Valhalla, NY . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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*Education/Certification(s):*
BA/BS degree in Marketing / Advertising / Ecommerce Operations preferred.
*Experience:*
Proven experience in managing PPC campaigns (Google Ads, Bing Ads, Meta Ads, etc.) and SEO (on-page, off-page, and technical SEO).
*Requirements for PPC & SEO Specialist:*
Strong SEO knowledge, including on-page, off-page, and technical SEO. Proficiency in Google Analytics, Google Tag Manager, Google Search Console, and SEO tools like SEMrush, Ahrefs, or Moz. Experience with keyword research, bid management, and audience targeting Knowledge of conversion rate optimization (CRO) and A/B testing Proficiency in Excel/Google Sheets for data analysis and reporting. Excellent communicator and creative thinker, with an ability to use data to make informed decisions and develop advertising and marketing strategies. Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business’ various types of content.
*Benefits for PPC-SEO Specialist:*
Medical Vision Dental Disability Life Insurance 401K with Company Match Paid Vacation Paid Holidays Employee Discount Casual Dress Code Health Savings Account Tuition Reimbursement Options Available
*Job Duties for the PPC-SEO Specialist *
Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and other paid platforms Conduct keyword research and competitive analysis to improve campaign performance. Optimize ad copy, landing pages, and bidding strategies to maximize conversions A/B test ads, audiences, and strategies to continuously improve results. Manage and allocate budgets effectively to maximize ROI Monitor and report on campaign performance, including KPIs such as CTR, CPC, conversion rates, and ROAS. Analyze data to make data-driven decisions for campaign optimizations. Develop and implement a comprehensive SEO strategy, including on-page, off-page, and technical SEO. Conduct keyword research and optimize website content, metadata, and internal linking structures. Identify and resolve technical SEO issues, such as crawl errors, page speed, and mobile usability. Build high-quality backlinks through outreach, content marketing, and PR efforts. Monitor website rankings, traffic trends, and user behavior to identify opportunities for growth.
Job Type: Full-time
Pay: $50,000.00 - $80,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Retirement plan Tuition reimbursement Vision insurance
Schedule:
Day shift Monday to Friday
People with a criminal record are encouraged to apply
Work Location: In person Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Technology, Information and Internet Referrals increase your chances of interviewing at TieTalent by 2x Get notified about new Search Engine Optimization Specialist jobs in
Valhalla, NY . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr