ALSAC/St. Jude Children's Research Hospital
Director, TV Strategy & Performance (Memphis, TN or Remote in USA)
ALSAC/St. Jude Children's Research Hospital, Memphis, Tennessee, us, 37544
Director, TV Strategy & Performance (Memphis, TN or Remote in USA)
Apply locations: Memphis, TN or Remote in USA Posted on:
Posted 2 Days Ago |
Job Requisition ID:
R0009975
About ALSAC At ALSAC, you do more than make a living; you make a difference. We value diversity and encourage individuals with unique backgrounds and perspectives to join us in our mission: Finding cures. Saving children. As one of the world's most respected nonprofits, we are dedicated to supporting the lifesaving work of St. Jude Children's Research Hospital. Join us and become part of a team that develops and celebrates its employees.
Job Description The
Director of TV Strategy & Performance
is a strategic leader responsible for planning, activating, optimizing, and measuring all television efforts, including
Linear TV, Connected TV (CTV), and Over-the-Top (OTT)
platforms. This role involves delivering data-driven performance, rigorous testing, and seamless execution in collaboration with internal teams and external agencies. You will lead a high-performing team focused on channel strategy, activation, experimentation, and performance management to ensure investments meet fundraising and brand goals.
Key Responsibilities
Channel Strategy & Planning
Develop and lead comprehensive TV strategies aligned with campaign objectives and audience insights.
Translate performance data into compelling narratives for executive decision-making and cross-functional teams.
Identify strategic opportunities, risks, and optimization levers across the media funnel.
Activation Oversight
Oversee execution of TV buys across Linear, CTV, and OTT platforms, ensuring quality, compliance, and timely delivery.
Implement and evolve best practices in bidding, budget management, ad operations, and reporting.
Performance Management
Monitor and optimize campaign performance using attribution models, lift studies, and third-party measurement tools.
Define and manage KPIs and investment scenarios aligned with strategic objectives.
Experimentation & Innovation
Design and lead testing roadmaps to evaluate creative, audience targeting, and media placements.
Foster a culture of curiosity and continuous learning, encouraging teams to explore performance drivers from multiple perspectives.
Cross-Functional Collaboration
Partner with analytics, creative, and audience strategy teams to ensure efforts align with organizational goals.
Vendor & Agency Management
Manage relationships with buying agencies, measurement partners, and platform vendors for strategic alignment and executional excellence.
Team Leadership
Build, mentor, and inspire a high-performing team across strategy, activation, experimentation, and performance.
Promote growth in TV practices through technology adoption, learning, thought leadership, and ongoing training.
Qualifications & Experience
Bachelor’s degree in Business Administration, Finance, Mathematics, Marketing, or a related analytical field.
8+ years of experience in TV planning and buying, including Linear TV and CTV.
Proven leadership managing internal teams and external agencies across DRTV, Brand TV, and CTV.
Deep expertise in programmatic CTV, including private marketplaces, bidding strategies, and audience development.
Strong understanding of TV measurement tools (e.g., iSpot, VideoAmp, Nielsen).
Experience with media mix modeling and attribution in multi-channel environments.
Exceptional storytelling and analytical skills to synthesize complex data into actionable insights.
Benefits & Perks
Medical, Dental, and Vision insurance plans with low costs and deductibles.
401K Retirement Plan with 7% Employer Contribution.
Paid Time Off, Maternity/Paternity Leave, Infertility Treatment, Adoption Assistance, Education Assistance, and more.
ALSAC is an equal opportunity employer and does not discriminate on any protected basis.
About ALSAC ALSAC (American Lebanese Syrian Associated Charities) raises funds and awareness for St. Jude Children’s Research Hospital. Our diverse staff supports the mission to ensure no family receives a bill for treatment, travel, housing, or food. Join us and make a difference.
Ranked a Top 10 Non-Profit Organization by Revenue.
Learn more about working at ALSAC on our website and read employee reviews on Glassdoor.
#J-18808-Ljbffr
Apply locations: Memphis, TN or Remote in USA Posted on:
Posted 2 Days Ago |
Job Requisition ID:
R0009975
About ALSAC At ALSAC, you do more than make a living; you make a difference. We value diversity and encourage individuals with unique backgrounds and perspectives to join us in our mission: Finding cures. Saving children. As one of the world's most respected nonprofits, we are dedicated to supporting the lifesaving work of St. Jude Children's Research Hospital. Join us and become part of a team that develops and celebrates its employees.
Job Description The
Director of TV Strategy & Performance
is a strategic leader responsible for planning, activating, optimizing, and measuring all television efforts, including
Linear TV, Connected TV (CTV), and Over-the-Top (OTT)
platforms. This role involves delivering data-driven performance, rigorous testing, and seamless execution in collaboration with internal teams and external agencies. You will lead a high-performing team focused on channel strategy, activation, experimentation, and performance management to ensure investments meet fundraising and brand goals.
Key Responsibilities
Channel Strategy & Planning
Develop and lead comprehensive TV strategies aligned with campaign objectives and audience insights.
Translate performance data into compelling narratives for executive decision-making and cross-functional teams.
Identify strategic opportunities, risks, and optimization levers across the media funnel.
Activation Oversight
Oversee execution of TV buys across Linear, CTV, and OTT platforms, ensuring quality, compliance, and timely delivery.
Implement and evolve best practices in bidding, budget management, ad operations, and reporting.
Performance Management
Monitor and optimize campaign performance using attribution models, lift studies, and third-party measurement tools.
Define and manage KPIs and investment scenarios aligned with strategic objectives.
Experimentation & Innovation
Design and lead testing roadmaps to evaluate creative, audience targeting, and media placements.
Foster a culture of curiosity and continuous learning, encouraging teams to explore performance drivers from multiple perspectives.
Cross-Functional Collaboration
Partner with analytics, creative, and audience strategy teams to ensure efforts align with organizational goals.
Vendor & Agency Management
Manage relationships with buying agencies, measurement partners, and platform vendors for strategic alignment and executional excellence.
Team Leadership
Build, mentor, and inspire a high-performing team across strategy, activation, experimentation, and performance.
Promote growth in TV practices through technology adoption, learning, thought leadership, and ongoing training.
Qualifications & Experience
Bachelor’s degree in Business Administration, Finance, Mathematics, Marketing, or a related analytical field.
8+ years of experience in TV planning and buying, including Linear TV and CTV.
Proven leadership managing internal teams and external agencies across DRTV, Brand TV, and CTV.
Deep expertise in programmatic CTV, including private marketplaces, bidding strategies, and audience development.
Strong understanding of TV measurement tools (e.g., iSpot, VideoAmp, Nielsen).
Experience with media mix modeling and attribution in multi-channel environments.
Exceptional storytelling and analytical skills to synthesize complex data into actionable insights.
Benefits & Perks
Medical, Dental, and Vision insurance plans with low costs and deductibles.
401K Retirement Plan with 7% Employer Contribution.
Paid Time Off, Maternity/Paternity Leave, Infertility Treatment, Adoption Assistance, Education Assistance, and more.
ALSAC is an equal opportunity employer and does not discriminate on any protected basis.
About ALSAC ALSAC (American Lebanese Syrian Associated Charities) raises funds and awareness for St. Jude Children’s Research Hospital. Our diverse staff supports the mission to ensure no family receives a bill for treatment, travel, housing, or food. Join us and make a difference.
Ranked a Top 10 Non-Profit Organization by Revenue.
Learn more about working at ALSAC on our website and read employee reviews on Glassdoor.
#J-18808-Ljbffr