BioSpace
Associate Director, U.S. Immunology Consumer Marketing Dermatology
BioSpace, Mettawa, Illinois, United States
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Associate Director, U.S. Immunology Consumer Marketing Dermatology
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Associate Director, U.S. Immunology Consumer Marketing Dermatology
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BioSpace Get AI-powered advice on this job and more exclusive features. Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok. Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.
Job Description
The Associate Director for RINVOQ Consumer Marketing will be responsible for leading the launch planning, strategy and go-to-market execution for RINVOQ. The Associate Director will partner with key cross functional partners (professional, marketing analytics and business intelligence, CI, PA, medical affairs, medical and regulatory review, OEC, and legal) to identify and use insights and the patient journey to develop unbranded and branded stakeholder specific messaging across multiple channels. This individual will also lead work with our strategic agency of record, and extended agency network. The Associate Director serves as the patient, brand, and product subject matter expert for consumer marketing within the organization. This role will report to the Consumer Director of RINVOQ Dermatology.
The Associate Director works closely with multiple commercial operations teams to ensure success in the development of strategy, creative, and execution plans including messaging, tactics, positioning, segmentation, omni channel ecosystems, creative development, media planning, measurement/analytics and optimizations. Internally, the Associate Director fosters positive working relationships and is highly collaborative with the Integrated Brand Team. This individual will also represent the consumer team in launch planning.Externally, the Associate Director works with various partners and consultants to successfully lead consumer strategy and execution. The Associate Director must demonstrate the ability to lead without authority while building a collaborative, integrated commercial brand team.
Key Job Responsibilities
Lead launch strategy development, go to market strategy, and tactical planning for potential new indications, including representation within the IBT through LSRs and LRR Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing plans to achieve business objectives and goals Manage strategy and project development of DTC advertising for disease education, brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, direct marketing, in-office, print, SEM, Digital Media, Mobile, broadcast TV with strong emphasis in web-based communications Manage media planning in partnership with the AbbVie Media team and external media agency Work with internal cross functional groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical and Project Management) and external groups (Ad Agency, Digital and Media Agency, Database agency) to ensure integration and consistency of consumer business strategies and regulatory compliance of promotional material Develop a strategic roadmap and implement new use cases involving new technological and operational capabilities delivered in partnership with the AbbVie Digital Lab organization Understand trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis Lead competitive assessment and implications that are relevant for specific indications and our patients Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure a positive return on investment and achieve brand objectives Help patients better manage their conditions through improved patient experiences Grow brand/product penetration, share and awareness Effectively track and manage the marketing budget Consistently execute multiple marketing projects in a timely manner
Qualifications
BA/BS Required, MBA Preferred Pharmaceutical launch experience preferred 8+ years of consumer marketing experience with heavy experience in media, including digital marketing, with the ideal candidate having broadcast and media planning leadership experience Competency in core marketing capabilities such as creative development, positioning, optimization across the marketing mix Proven ability to lead and influence cross-functional teams, including timeline and budget management Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution Success working in a matrixed organization to drive alignment to brand objectives Experience leading or supporting strategic and tactical planning Excellent communication (oral, written, and presentation) and people skills Familiarity with participating in local market and patient immersions, pulling insights through to execution Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners. Understanding of social media platforms and their application Balance of analytical capability and creative vision Ability to influence senior management and work with all levels in a highly matrixed organization Strong planning and organization skills, diligence, execution, and follow-through Demonstrated history of high performance
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms. This job is eligible to participate in our long-term incentiveprograms
Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Health Care Provider Industries Internet News Referrals increase your chances of interviewing at BioSpace by 2x Get notified about new Director of Immunology jobs in
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Associate Director, U.S. Immunology Consumer Marketing Dermatology
role at
BioSpace 1 day ago Be among the first 25 applicants Join to apply for the
Associate Director, U.S. Immunology Consumer Marketing Dermatology
role at
BioSpace Get AI-powered advice on this job and more exclusive features. Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok. Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.
Job Description
The Associate Director for RINVOQ Consumer Marketing will be responsible for leading the launch planning, strategy and go-to-market execution for RINVOQ. The Associate Director will partner with key cross functional partners (professional, marketing analytics and business intelligence, CI, PA, medical affairs, medical and regulatory review, OEC, and legal) to identify and use insights and the patient journey to develop unbranded and branded stakeholder specific messaging across multiple channels. This individual will also lead work with our strategic agency of record, and extended agency network. The Associate Director serves as the patient, brand, and product subject matter expert for consumer marketing within the organization. This role will report to the Consumer Director of RINVOQ Dermatology.
The Associate Director works closely with multiple commercial operations teams to ensure success in the development of strategy, creative, and execution plans including messaging, tactics, positioning, segmentation, omni channel ecosystems, creative development, media planning, measurement/analytics and optimizations. Internally, the Associate Director fosters positive working relationships and is highly collaborative with the Integrated Brand Team. This individual will also represent the consumer team in launch planning.Externally, the Associate Director works with various partners and consultants to successfully lead consumer strategy and execution. The Associate Director must demonstrate the ability to lead without authority while building a collaborative, integrated commercial brand team.
Key Job Responsibilities
Lead launch strategy development, go to market strategy, and tactical planning for potential new indications, including representation within the IBT through LSRs and LRR Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing plans to achieve business objectives and goals Manage strategy and project development of DTC advertising for disease education, brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, direct marketing, in-office, print, SEM, Digital Media, Mobile, broadcast TV with strong emphasis in web-based communications Manage media planning in partnership with the AbbVie Media team and external media agency Work with internal cross functional groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical and Project Management) and external groups (Ad Agency, Digital and Media Agency, Database agency) to ensure integration and consistency of consumer business strategies and regulatory compliance of promotional material Develop a strategic roadmap and implement new use cases involving new technological and operational capabilities delivered in partnership with the AbbVie Digital Lab organization Understand trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis Lead competitive assessment and implications that are relevant for specific indications and our patients Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure a positive return on investment and achieve brand objectives Help patients better manage their conditions through improved patient experiences Grow brand/product penetration, share and awareness Effectively track and manage the marketing budget Consistently execute multiple marketing projects in a timely manner
Qualifications
BA/BS Required, MBA Preferred Pharmaceutical launch experience preferred 8+ years of consumer marketing experience with heavy experience in media, including digital marketing, with the ideal candidate having broadcast and media planning leadership experience Competency in core marketing capabilities such as creative development, positioning, optimization across the marketing mix Proven ability to lead and influence cross-functional teams, including timeline and budget management Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution Success working in a matrixed organization to drive alignment to brand objectives Experience leading or supporting strategic and tactical planning Excellent communication (oral, written, and presentation) and people skills Familiarity with participating in local market and patient immersions, pulling insights through to execution Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners. Understanding of social media platforms and their application Balance of analytical capability and creative vision Ability to influence senior management and work with all levels in a highly matrixed organization Strong planning and organization skills, diligence, execution, and follow-through Demonstrated history of high performance
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms. This job is eligible to participate in our long-term incentiveprograms
Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Health Care Provider Industries Internet News Referrals increase your chances of interviewing at BioSpace by 2x Get notified about new Director of Immunology jobs in
Mettawa, IL . Greater Chicago Area $100,000.00-$135,000.00 6 days ago Greater Chicago Area $140,000.00-$175,000.00 2 weeks ago Northfield, IL $175,760.00-$263,640.00 1 week ago Kenosha, WI $99,000.00-$115,000.00 1 month ago Northbrook, IL $100,000.00-$120,000.00 1 month ago Kenosha, WI $99,000.00-$115,000.00 1 month ago Director of Marketing - Functional Foods (Relocate to the Rocky Mountains)
Northbrook, IL $100,000.00-$120,000.00 1 month ago Lincolnshire, IL $150,000.00-$180,000.00 4 days ago Lake Forest, IL $170,000.00-$185,000.00 2 weeks ago Vice President of Marketing (Commercial Strategy)
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Greater Chicago Area $121,200.00-$155,000.00 4 days ago Northbrook, IL $100,000.00-$120,000.00 2 weeks ago Lake Forest, IL $118,924.00-$190,282.00 1 week ago Associate Director, International Marketing, Differentiation Lead, Immunology
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr