Solterra Management Group
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Sales & Marketing Director
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Solterra Management Group 4 days ago Be among the first 25 applicants Join to apply for the
Sales & Marketing Director
role at
Solterra Management Group The
Sales & Marketing Directo r is responsible for increasing community awareness among target audiences and cultivating relationships with referral sources to maximize admissions at assigned communities. This role also oversees census development, ensuring alignment with occupancy and payor mix goals.
Essential Job Duties
Financial Responsibilities
Develop and execute a comprehensive Marketing Plan and budget to drive awareness and inquiries from prospective residents. Manage and monitor the marketing budget using Yardi.
Community Relations
Implement strategies to grow resident census and meet occupancy targets. Enhance visibility of the community within the local market. Conduct SWOT analyses of local competitors. Identify and build strategic relationships with primary and secondary referral sources. Dedicate approximately 75% of time to external outreachidentifying, qualifying, and nurturing referral relationships. Stay informed on regulatory requirements related to resident admissions and transitions.
Facility Engagement
Plan and host marketing events that promote positive public relations, as outlined in the quarterly marketing plan. Collaborate daily with department managers to coordinate marketing efforts and resident admissions. Prepare and submit weekly/monthly reports to the Executive Director and Regional Sales & Marketing Director. Support leadership in developing new business opportunities and partnerships.
Salary
$50,000.00 a year plus commission.
Education
Bachelors degree in marketing or equivalent professional experience.
Experience & Skills
Minimum of 1 year of marketing and sales experience in healthcare or residential sales/rentals, with proven accountability for achieving goals. Ability to conduct strategic market and demographic analysis. Experience in developing and executing strategic marketing plans. Proven track record of meeting census and financial targets. Excellent communication, planning, and organizational skills. Flexible schedule, including availability for evenings and weekends. Ability to lift 2575 pounds. Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook). Seniority level
Seniority level
Entry level Employment type
Employment type
Full-time Job function
Job function
Sales and Business Development Industries
Hospitals and Health Care Referrals increase your chances of interviewing at Solterra Management Group by 2x Sign in to set job alerts for Director of Sales Marketing roles.
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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Sales & Marketing Director
role at
Solterra Management Group 4 days ago Be among the first 25 applicants Join to apply for the
Sales & Marketing Director
role at
Solterra Management Group The
Sales & Marketing Directo r is responsible for increasing community awareness among target audiences and cultivating relationships with referral sources to maximize admissions at assigned communities. This role also oversees census development, ensuring alignment with occupancy and payor mix goals.
Essential Job Duties
Financial Responsibilities
Develop and execute a comprehensive Marketing Plan and budget to drive awareness and inquiries from prospective residents. Manage and monitor the marketing budget using Yardi.
Community Relations
Implement strategies to grow resident census and meet occupancy targets. Enhance visibility of the community within the local market. Conduct SWOT analyses of local competitors. Identify and build strategic relationships with primary and secondary referral sources. Dedicate approximately 75% of time to external outreachidentifying, qualifying, and nurturing referral relationships. Stay informed on regulatory requirements related to resident admissions and transitions.
Facility Engagement
Plan and host marketing events that promote positive public relations, as outlined in the quarterly marketing plan. Collaborate daily with department managers to coordinate marketing efforts and resident admissions. Prepare and submit weekly/monthly reports to the Executive Director and Regional Sales & Marketing Director. Support leadership in developing new business opportunities and partnerships.
Salary
$50,000.00 a year plus commission.
Education
Bachelors degree in marketing or equivalent professional experience.
Experience & Skills
Minimum of 1 year of marketing and sales experience in healthcare or residential sales/rentals, with proven accountability for achieving goals. Ability to conduct strategic market and demographic analysis. Experience in developing and executing strategic marketing plans. Proven track record of meeting census and financial targets. Excellent communication, planning, and organizational skills. Flexible schedule, including availability for evenings and weekends. Ability to lift 2575 pounds. Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook). Seniority level
Seniority level
Entry level Employment type
Employment type
Full-time Job function
Job function
Sales and Business Development Industries
Hospitals and Health Care Referrals increase your chances of interviewing at Solterra Management Group by 2x Sign in to set job alerts for Director of Sales Marketing roles.
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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr